Rascasse Audience Intelligence

Versace Target Market in United States

A data profile of the people who buy, follow and care about Versace in United States — modelled from more than twelve digital signal sources. Versace has an estimated audience of 9,972,364 people in United States.

#3among Premium fashion in United States#362among Brand in United States#182in Fashion & Accessoires

The average Versace fan in United States is 36.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Balenciaga, Céline, Burberry, with strongest over-indexing on Balenciaga (8.59× the country average).

Demographically, the Versace audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Versace fan in United States is more female, around 36.3 years old, with strong Design Affinity tendencies and a notable affinity for Balenciaga.

Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Versace profile in United States.

Audience size
10M
in United States
Gender
66.8%♀
33.2% male
Age
36.3
average years
Country rank
#3585
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Versace

66.8% are female, 33.2% are male, average age 36.3.

Fig. 02

Gender split

66.8%
Female
33.2%
Male
Demographic split for Versace audience in United States
MetricValue
Female66.8%
Male33.2%
Average age36.3
Estimated audience size9,972,364
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Versace audience in United States
Age bracketShare%
16-1926%
20-2922%
30-3919%
40-4918%
50+14%
Fig. 04

Worldwide distribution

18.2%

of the worldwide Versace audience comes from United States.

Worldwide audience distribution share by country for Versace
CountryShare
United States18.2%
Italy9.3%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Versace audience in United States is strongest.

Fig. 05

Top regions by affinity

Versace customers by region in United States
#RegionReachAffinity×
01Texas~1.5M1.81×
02Florida~1M1.59×
03Nevada~200K1.58×
04California~1.5M1.50×
05New York~800K1.38×
06Georgia~400K1.34×
07New Jersey~300K1.34×
08Arizona~300K1.31×
09Maryland~200K1.25×
10Louisiana~200K1.23×
11New Mexico~60K1.22×
12Illinois~400K1.17×
13Alabama~200K1.11×
14Mississippi~90K1.09×
15Washington, District of Columbia~30K1.08×
16Connecticut~100K1.07×
17Virginia~300K1.05×
18North Carolina~300K1.04×
19Massachusetts~200K1.03×
20Arkansas~90K1.03×
21Michigan~300K1.02×
22Oklahoma~100K1.02×
23Tennessee~200K1.00×
24Indiana~200K1.00×
25South Carolina~200K1.00×
26Pennsylvania~300K0.97×
27Rhode Island~30K0.95×
28Washington~200K0.93×
29Kansas~70K0.93×
30Missouri~100K0.92×
31Delaware~30K0.92×
32Kentucky~100K0.91×
33Colorado~100K0.90×
34Nebraska~40K0.89×
35Ohio~300K0.87×
36Hawaii~40K0.87×
37Wisconsin~100K0.84×
38Oregon~100K0.83×
39Utah~70K0.82×
40North Dakota~20K0.80×
41West Virginia~40K0.79×
42Iowa~60K0.78×
43South Dakota~20K0.77×
44Alaska~20K0.76×
45Minnesota~100K0.74×
46Idaho~40K0.71×
47Wyoming~10K0.69×
48New Hampshire~30K0.65×
49Maine~20K0.63×
50Montana~20K0.61×
Fig. 06

Affinity by region

Affinity by region — Versace, United States
0.61×1.00×1.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Versace audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Versace audience
#·InterestCategoryAffinity×
01CélineFashion & Accessoires18.87×
02BalenciagaFashion & Accessoires8.59×
03BurberryFashion & Accessoires8.00×
04GivenchyFashion & Accessoires7.65×
05FendiFashion & Accessoires7.54×
06Bergdorf GoodmanFashion & Accessoires7.50×
07Ready-to-wearFashion & Accessoires6.67×
08PradaFashion & Accessoires6.25×
09Tory BurchFashion & Accessoires4.58×
10Saks Fifth AvenueShopping4.26×
11GucciFashion & Accessoires4.17×
12Bloomingdale'sShopping4.15×
13Fashion showFashion & Accessoires3.91×
14Louis VuittonFashion & Accessoires3.89×
15BurlingtonFashion & Accessoires3.57×
16Nordstrom rackFashion & Accessoires2.95×
17SephoraShopping2.50×
18Luxury goodsFashion & Accessoires2.05×
19Macy'sShopping2.05×
20BeautyBeauty & Wellness1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Versace audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Versace audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.13×
Luxury OrientationPREMIUM1.85×
IndulgenceJOY1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Versace audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.43×
Need for SecurityCONSERVATISM0.76×
Career OrientationPOWER0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Versace's target market in United States?

Versace's target market in United States covers an estimated 9,972,364 people, concentrated in California and Texas.

02

What is the gender split and age of Versace customers?

66.8% of the Versace audience are female, 33.2% are male, with an average age of 36.3 years.

03

Which brands do Versace fans like most?

Versace fans show strongest brand affinity for Balenciaga (8.59×), Céline (18.87×), and Burberry (8×) over the country average.

04

Where do Versace fans live in United States?

Versace fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Versace fans also like?

Beyond Versace itself, the audience over-indexes on Céline (18.87×), Burberry (8×), Bergdorf Goodman (7.5×), and Givenchy (7.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Premium fashion audiences in United States

See Versace audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Versace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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