Versace Audience in United States

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Versace has an estimated audience of 10,027,954 people in United States. 66.8% are female, 33.2% are male, average age 36.3. Top regions: California, Texas, Florida. Top brand affinities: Balenciaga, Céline, Burberry, Bergdorf Goodman, Givenchy.

The average Versace fan in United States is 36.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Balenciaga, Céline, Burberry, with strongest over-indexing on Balenciaga (8.59× the country average). Demographically, the Versace audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion

Demographics of Versace fans

Demographic split for Versace audience in United States
MetricValue
Female66.8%
Male33.2%
Average age36.3
Estimated audience size10,027,954

Audience persona

The typical Versace fan in United States is more female, around 36.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Balenciaga.

Top regions in United States

Top regions ranked by reach for Versace in United States
RegionReachAffinity
California1,757,4001.59×
Texas1,607,9761.87×
Florida1,129,8611.66×
New York811,1061.45×
Georgia430,7761.39×
Illinois413,6191.24×
New Jersey362,6831.42×
Pennsylvania335,6540.99×
North Carolina316,7981.05×
Arizona275,7591.35×
Ohio272,0790.88×
Michigan270,8521.03×
Virginia262,8151.08×
Maryland221,8931.29×
Massachusetts211,2411.07×
Tennessee204,9871.02×
Washington195,8200.97×
Indiana183,7151×
Alabama159,5311.14×
Nevada155,9251.61×
Louisiana154,6701.2×
Colorado149,6200.95×
South Carolina148,4000.98×
Missouri145,2090.9×
Wisconsin127,2400.84×
Oklahoma111,8291×
Connecticut110,6091.1×
Kentucky109,2390.87×
Minnesota107,1130.75×
Oregon98,6760.86×
Mississippi86,0231.04×
Arkansas80,6670.98×
Kansas72,8830.92×
Utah72,2740.8×
Iowa62,2720.75×
New Mexico61,2211.22×
Nebraska43,7170.87×
Hawaii36,8920.86×
Washington, District of Columbia33,4231.11×
Idaho32,9360.65×
West Virginia31,6680.68×
Rhode Island29,0050.91×
New Hampshire24,5330.62×
Delaware24,2880.88×
Maine20,9350.58×
Montana14,6900.53×
South Dakota14,5900.63×
North Dakota14,4910.7×
Alaska13,9900.65×
Wyoming8,7660.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Versace audience
BrandAffinityCategory
Balenciaga8.59×Fashion & Accessoires
Céline18.87×Fashion & Accessoires
Burberry8×Fashion & Accessoires
Bergdorf Goodman7.5×Fashion & Accessoires
Givenchy7.65×Fashion & Accessoires
Prada6.25×Fashion & Accessoires
Fendi7.54×Fashion & Accessoires
Euphoria1.88×Movies & TV
Louis Vuitton3.89×Fashion & Accessoires
Ready-to-wear6.67×Fashion & Accessoires
Beauty1.73×Beauty & Wellness
Burlington3.57×Fashion & Accessoires
Saks Fifth Avenue4.26×Shopping
Gucci4.17×Fashion & Accessoires
Luxury goods2.05×Fashion & Accessoires
Nordstrom rack2.95×Fashion & Accessoires
Tory Burch4.58×Fashion & Accessoires
Macy's2.05×Shopping
Sephora2.5×Shopping
Fashion show3.91×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Versace audience
TraitClusterScore
Luxury OrientationPREMIUM3.25
Design AffinityPREMIUM1.99
Risk AppetiteTHRILL1.97
LGBTQ+ IdentityOPEN1.88
IndulgenceJOY1.63
SustainabilityBALANCE1.52

Worldwide distribution

Worldwide audience distribution share by country for Versace
CountryShare
United States18.3%
Italy9.3%
United Kingdom5.0%

See Versace audiences in other countries

More Premium fashion audiences in United States

Frequently asked questions

How many fans does Versace have in United States?

Versace has an estimated audience of 10,027,954 people in United States, concentrated in California and Texas.

What is the gender split and age of Versace fans?

66.8% of Versace fans are female, 33.2% are male, with an average age of 36.3 years.

Which brands do Versace fans like most?

Versace fans show strongest brand affinity for Balenciaga (8.59×), Céline (18.87×), and Burberry (8×) over the country average.

Where do Versace fans live in United States?

Versace fans in United States are most concentrated in California (reach 1,757,400), Texas (reach 1,607,976), and Florida (reach 1,129,861). These three regions account for the largest share of the active audience.

What other brands do Versace fans also like?

Beyond Versace itself, the audience over-indexes on Céline (18.87×), Burberry (8×), Bergdorf Goodman (7.5×), and Givenchy (7.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Versace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.