Saks Fifth Avenue Audience in United States

Saks Fifth Avenue logo

Saks Fifth Avenue has an estimated audience of 20,702,239 people in United States. 71.0% are female, 29.0% are male, average age 37.7. Top regions: New York, California, Florida. Top brand affinities: Harry Potter, Yahoo!奇摩名人娛樂, Old Navy, Fashion Nova, Whole Foods Market.

The average Saks Fifth Avenue fan in United States is 37.7 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Harry Potter, Yahoo!奇摩名人娛樂, Old Navy, with strongest over-indexing on Harry Potter (1.51× the country average). Demographically, the Saks Fifth Avenue audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Luxury fashion shop

Demographics of Saks Fifth Avenue fans

Demographic split for Saks Fifth Avenue audience in United States
MetricValue
Female71.0%
Male29.0%
Average age37.7
Estimated audience size20,702,239

Audience persona

The typical Saks Fifth Avenue fan in United States is more female, around 37.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Harry Potter.

Top regions in United States

Top regions ranked by reach for Saks Fifth Avenue in United States
RegionReachAffinity
New York4,370,5993.78×
California3,218,7911.41×
Florida2,995,4222.14×
Texas2,203,2241.24×
New Jersey1,287,1152.44×
Georgia1,153,1191.81×
Pennsylvania862,3381.24×
Michigan855,1231.58×
Virginia812,4451.61×
Massachusetts743,8431.82×
Maryland738,4462.07×
Ohio610,1630.96×
Louisiana517,1831.94×
Illinois485,2100.7×
North Carolina479,0100.77×
Alabama474,0941.64×
Connecticut364,4071.75×
Arizona362,4360.86×
Missouri345,9171.04×
Washington294,8000.71×
South Carolina271,4160.87×
Nevada266,0011.33×
Tennessee264,0700.64×
Colorado207,5600.64×
Indiana206,2100.55×
Wisconsin160,4420.52×
Mississippi156,6430.92×
Washington, District of Columbia147,9482.38×
Minnesota146,2150.49×
Oklahoma144,6330.63×
Kentucky137,0170.53×
Oregon122,4350.52×
Arkansas87,3380.51×
Hawaii75,8910.85×
Utah70,7280.38×
Kansas70,7170.43×
Iowa69,9820.41×
Rhode Island68,2331.04×
Delaware66,5021.16×
New Hampshire53,2760.65×
Nebraska41,4730.4×
New Mexico39,9540.38×
West Virginia36,8470.38×
Maine33,9450.46×
Idaho31,4780.3×
Alaska20,4370.46×
Montana19,6750.34×
Vermont18,3760.51×
North Dakota12,6890.3×
South Dakota11,0810.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Saks Fifth Avenue audience
BrandAffinityCategory
Harry Potter1.51×Movies & TV
Yahoo!奇摩名人娛樂1.85×Internet & Social Media
Old Navy1.6×Fashion & Accessoires
Fashion Nova2.1×Shopping
Whole Foods Market1.53×Shopping
Bath and Bodyworks2.62×Shopping
YouTube Music2.14×Internet & Social Media
Nordstrom1.6×Shopping
Home decorating ideas2.34×Home & Garden
Health And Beauty2.38×Beauty & Wellness
Marshalls1.58×Fashion & Accessoires
CVS Pharmacy1.72×Shopping
Healthy habits1.93×Health
T.J.Maxx1.73×Shopping
Sex and the City2.23×Movies & TV
Taylor Swift1.53×Music & Radio
Architecture & Design2.21×Business & Career
Twitch1.83×Games
Makeup Tutorials2.16×Beauty & Wellness
Dog lovers1.83×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Saks Fifth Avenue audience
TraitClusterScore
Luxury OrientationPREMIUM4.07
Design AffinityPREMIUM1.9
IndulgenceJOY1.68
SustainabilityBALANCE1.59
Quality AwarenessPREMIUM1.57
ExtroversionTHRILL1.33

Worldwide distribution

Worldwide audience distribution share by country for Saks Fifth Avenue
CountryShare
United States88.5%
Canada5.9%
Mexico1.1%

See Saks Fifth Avenue audiences in other countries

More Luxury fashion shop audiences in United States

Frequently asked questions

How many fans does Saks Fifth Avenue have in United States?

Saks Fifth Avenue has an estimated audience of 20,702,239 people in United States, concentrated in New York and California.

What is the gender split and age of Saks Fifth Avenue fans?

71.0% of Saks Fifth Avenue fans are female, 29.0% are male, with an average age of 37.7 years.

Which brands do Saks Fifth Avenue fans like most?

Saks Fifth Avenue fans show strongest brand affinity for Harry Potter (1.51×), Yahoo!奇摩名人娛樂 (1.85×), and Old Navy (1.6×) over the country average.

Where do Saks Fifth Avenue fans live in United States?

Saks Fifth Avenue fans in United States are most concentrated in New York (reach 4,370,599), California (reach 3,218,791), and Florida (reach 2,995,422). These three regions account for the largest share of the active audience.

What other brands do Saks Fifth Avenue fans also like?

Beyond Saks Fifth Avenue itself, the audience over-indexes on Yahoo!奇摩名人娛樂 (1.85×), Old Navy (1.6×), Fashion Nova (2.1×), and Whole Foods Market (1.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Saks Fifth Avenue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.