Rascasse Audience Intelligence

Saks Fifth Avenue Target Market in United States

A data profile of the people who buy, follow and care about Saks Fifth Avenue in United States — modelled from more than twelve digital signal sources. Saks Fifth Avenue has an estimated audience of 20,576,162 people in United States.

#1among Luxury fashion shop in United States#161among Brand in United States#69in Shopping

The average Saks Fifth Avenue fan in United States is 37.7 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Top brand affinities include Old Navy, Harry Potter, Whole Foods Market, with strongest over-indexing on Old Navy (1.6× the country average).

Demographically, the Saks Fifth Avenue audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Saks Fifth Avenue fan in United States is more female, around 37.7 years old, with strong Design Affinity tendencies and a notable affinity for Old Navy.

Category: Shopping · Type: Brand · Subtype: Luxury fashion shop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Saks Fifth Avenue profile in United States.

Audience size
20.6M
in United States
Gender
71.0%♀
29.0% male
Age
37.7
average years
Country rank
#1587
Brand in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Saks Fifth Avenue

71.0% are female, 29.0% are male, average age 37.7.

Fig. 02

Gender split

71.0%
Female
29.0%
Male
Demographic split for Saks Fifth Avenue audience in United States
MetricValue
Female71.0%
Male29.0%
Average age37.7
Estimated audience size20,576,162
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Saks Fifth Avenue audience in United States
Age bracketShare%
16-1923%
20-2921%
30-3919%
40-4919%
50+18%
Fig. 04

Worldwide distribution

94.0%

of the worldwide Saks Fifth Avenue audience comes from United States.

Worldwide audience distribution share by country for Saks Fifth Avenue
CountryShare
United States94.0%
Mexico1.1%
Brazil0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Saks Fifth Avenue audience in United States is strongest.

Fig. 05

Top regions by affinity

Saks Fifth Avenue customers by region in United States
#RegionReachAffinity×
01New York~5M4.37×
02Washington, District of Columbia~200K2.51×
03New Jersey~1M2.34×
04Florida~3M2.05×
05Maryland~700K2.03×
06Massachusetts~800K1.88×
07Louisiana~500K1.86×
08Georgia~1M1.73×
09Connecticut~400K1.72×
10Virginia~800K1.61×
11Alabama~400K1.53×
12Michigan~800K1.47×
13Nevada~300K1.44×
14California~3M1.41×
15Texas~2M1.17×
16Pennsylvania~800K1.17×
17Delaware~60K1.13×
18Rhode Island~70K1.02×
19Missouri~300K1.01×
20Ohio~600K0.98×
21Illinois~700K0.95×
22Hawaii~80K0.90×
23Arizona~400K0.89×
24Mississippi~200K0.89×
25North Carolina~500K0.87×
26South Carolina~300K0.81×
27Washington~300K0.70×
28New Hampshire~50K0.65×
29Tennessee~300K0.63×
30Oklahoma~100K0.63×
31Colorado~200K0.60×
32Vermont~20K0.56×
33Indiana~200K0.54×
34Alaska~20K0.52×
35Arkansas~90K0.51×
36Kentucky~100K0.50×
37Wisconsin~200K0.49×
38Oregon~100K0.49×
39Minnesota~100K0.48×
40Maine~30K0.47×
41Kansas~70K0.44×
42West Virginia~40K0.41×
43Utah~70K0.40×
44Iowa~70K0.40×
45Nebraska~40K0.40×
46New Mexico~40K0.40×
47Montana~20K0.38×
48North Dakota~20K0.36×
49Idaho~30K0.33×
50South Dakota~20K0.32×
Fig. 06

Affinity by region

Affinity by region — Saks Fifth Avenue, United States
0.32×1.00×4.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Saks Fifth Avenue audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Saks Fifth Avenue audience
#·InterestCategoryAffinity×
01Bath and BodyworksShopping2.62×
02Health And BeautyBeauty & Wellness2.38×
03Home decorating ideasHome & Garden2.34×
04Sex and the CityMovies & TV2.23×
05Architecture & DesignBusiness & Career2.21×
06Makeup TutorialsBeauty & Wellness2.16×
07YouTube MusicInternet & Social Media2.14×
08Fashion NovaShopping2.10×
09Healthy habitsHealth1.93×
10Curly HairBeauty & Wellness1.91×
11TwitchGames1.83×
12Dog loversPets & Animals1.83×
13T.J.MaxxShopping1.73×
14CVS PharmacyShopping1.72×
15Old NavyFashion & Accessoires1.60×
16NordstromShopping1.60×
17MarshallsFashion & Accessoires1.58×
18Whole Foods MarketShopping1.53×
19Taylor SwiftMusic & Radio1.53×
20Harry PotterMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Saks Fifth Avenue audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Saks Fifth Avenue audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.24×
Luxury OrientationPREMIUM1.18×
Early Adopter MentalityPOWER1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Saks Fifth Avenue audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.41×
Need for SecurityCONSERVATISM0.51×
SpiritualityBALANCE0.54×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Saks Fifth Avenue's target market in United States?

Saks Fifth Avenue's target market in United States covers an estimated 20,576,162 people, concentrated in New York and California.

02

What is the gender split and age of Saks Fifth Avenue customers?

71.0% of the Saks Fifth Avenue audience are female, 29.0% are male, with an average age of 37.7 years.

03

Which brands do Saks Fifth Avenue fans like most?

Saks Fifth Avenue fans show strongest brand affinity for Old Navy (1.6×), Harry Potter (1.51×), and Whole Foods Market (1.53×) over the country average.

04

Where do Saks Fifth Avenue fans live in United States?

Saks Fifth Avenue fans in United States are most concentrated in New York (reach ~5M), California (reach ~3M), and Florida (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Saks Fifth Avenue fans also like?

Beyond Saks Fifth Avenue itself, the audience over-indexes on Harry Potter (1.51×), Whole Foods Market (1.53×), Fashion Nova (2.1×), and Bath and Bodyworks (2.62×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Saks Fifth Avenue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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