Rascasse Audience Intelligence

Health And Beauty Audience in United States

A data profile of the people who buy, follow and care about Health And Beauty in United States — modelled from more than twelve digital signal sources. Health And Beauty has an estimated audience of 22,639,505 people in United States.

#959among Topic in United States#30in Beauty & Wellness

The average Health And Beauty fan in United States is 32.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Ohio.

Top brand affinities include Natural foods, Moisturizer, TikTok, with strongest over-indexing on Natural foods (10.99× the country average).

Demographically, the Health And Beauty audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Indulgence, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Health And Beauty fan in United States is more female, around 32.5 years old, with strong Indulgence tendencies and a notable affinity for Natural foods.

Category: Beauty & Wellness · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Health And Beauty profile in United States.

Audience size
22.6M
in United States
Gender
75.1%♀
24.9% male
Age
32.5
average years
Country rank
#1405
Topic in United States
Fig. 01

Search interest · 12-month trend

-42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Health And Beauty fans

75.1% are female, 24.9% are male, average age 32.5.

Fig. 02

Gender split

75.1%
Female
24.9%
Male
Demographic split for Health And Beauty audience in United States
MetricValue
Female75.1%
Male24.9%
Average age32.5
Estimated audience size22,639,505
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Health And Beauty audience in United States
Age bracketShare%
16-1936%
20-2924%
30-3918%
40-4914%
50+9%
Fig. 04

Worldwide distribution

21.7%

of the worldwide Health And Beauty audience comes from United States.

Worldwide audience distribution share by country for Health And Beauty
CountryShare
United States21.7%
Japan18.9%
Italy6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Health And Beauty audience in United States is strongest.

Fig. 05

Top regions by affinity

Health And Beauty fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~2.5M5.18×
02Ohio~2.5M3.74×
03California~6M2.50×
04Georgia~1M1.78×
05New York~2M1.74×
06Colorado~600K1.74×
07Texas~3M1.52×
08Kentucky~400K1.25×
09Alaska~60K1.16×
10Vermont~50K1.16×
11Idaho~100K1.15×
12Kansas~200K1.14×
13North Dakota~50K1.11×
14South Dakota~60K1.09×
15New Jersey~600K1.07×
16Montana~70K1.06×
17Rhode Island~70K1.00×
18Delaware~60K1.00×
19Maine~80K0.99×
20West Virginia~100K0.98×
21Hawaii~90K0.97×
22New Hampshire~90K0.97×
23Florida~1.5M0.95×
24Nebraska~100K0.95×
25Mississippi~200K0.94×
26Washington, District of Columbia~60K0.94×
27Connecticut~200K0.93×
28New Mexico~100K0.93×
29Arkansas~200K0.91×
30Louisiana~300K0.90×
31Oklahoma~200K0.89×
32Nevada~200K0.89×
33North Carolina~600K0.88×
34Missouri~300K0.88×
35Iowa~200K0.88×
36Utah~200K0.87×
37Arizona~400K0.84×
38Alabama~300K0.84×
39Oregon~200K0.84×
40Virginia~500K0.83×
41Wisconsin~300K0.83×
42South Carolina~300K0.82×
43Indiana~300K0.81×
44Maryland~300K0.81×
45Minnesota~300K0.81×
46Washington~400K0.78×
47Illinois~600K0.75×
48Massachusetts~300K0.75×
49Pennsylvania~600K0.74×
50Michigan~400K0.74×
Fig. 06

Affinity by region

Affinity by region — Health And Beauty, United States
0.74×1.00×5.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Health And Beauty audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Health And Beauty audience
#·InterestCategoryAffinity×
01CaudalieBeauty & Wellness13.29×
02Natural foodsFood & Beverages10.99×
03Kendall JennerFashion & Accessoires10.30×
04MoisturizerHome & Garden7.78×
05Google EarthInternet & Social Media7.75×
06BB creamBeauty & Wellness7.46×
07MascaraBeauty & Wellness5.71×
08Bath and BodyworksShopping5.44×
09KeratinBeauty & Wellness4.69×
10Eyelash extensionsBeauty & Wellness4.29×
11TikTokInternet & Social Media3.48×
12PhilanthropyArts & Culture3.43×
13EyelashBeauty & Wellness3.43×
14Skin careBeauty & Wellness2.97×
15Personal careHealth2.86×
16Planet FitnessSports2.24×
17Macy'sShopping2.06×
18CosmeticsBeauty & Wellness1.92×
19Luxury goodsFashion & Accessoires1.88×
20Physical fitnessSports1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Health And Beauty audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Health And Beauty audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.41×
Pet OwnershipJOY1.94×
MindfulnessBALANCE1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Health And Beauty audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.65×
Need for SecurityCONSERVATISM0.70×
TraditionCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Health And Beauty have in United States?

Health And Beauty has an estimated audience of 22,639,505 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Health And Beauty fans?

75.1% of Health And Beauty fans are female, 24.9% are male, with an average age of 32.5 years.

03

Which brands do Health And Beauty fans like most?

Health And Beauty fans show strongest brand affinity for Natural foods (10.99×), Moisturizer (7.78×), and TikTok (3.48×) over the country average.

04

Where do Health And Beauty fans live in United States?

Health And Beauty fans in United States are most concentrated in California (reach ~6M), Texas (reach ~3M), and Ohio (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Health And Beauty fans also like?

Beyond Health And Beauty itself, the audience over-indexes on Moisturizer (7.78×), TikTok (3.48×), Kendall Jenner (10.3×), and Bath and Bodyworks (5.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beauty & Wellness audiences in United States

See Health And Beauty audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Health And Beauty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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