Health And Beauty Audience in United States

Health And Beauty logo

Health And Beauty has an estimated audience of 22,639,505 people in United States. 75.1% are female, 24.9% are male, average age 32.5. Top regions: California, Texas, New York. Top brand affinities: Historic site, Fairy godmother, Bank account, Staycation, Vocal harmony.

The average Health And Beauty fan in United States is 32.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Historic site, Fairy godmother, Bank account, with strongest over-indexing on Historic site (12.29× the country average). Demographically, the Health And Beauty audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic

Demographics of Health And Beauty fans

Demographic split for Health And Beauty audience in United States
MetricValue
Female75.1%
Male24.9%
Average age32.5
Estimated audience size22,639,505

Audience persona

The typical Health And Beauty fan in United States is more female, around 32.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Health And Beauty in United States
RegionReachAffinity
California4,950,5851.99×
Texas2,024,4171.04×
New York1,822,7821.44×
Florida1,480,8010.97×
Illinois592,0100.78×
Pennsylvania569,6030.75×
Georgia541,0000.78×
Virginia524,7880.95×
Ohio494,5640.71×
New Jersey462,1980.8×
North Carolina455,8760.67×
Michigan347,0550.59×
Arizona340,1760.74×
Missouri339,1500.93×
Washington332,6400.73×
Maryland272,1070.7×
Indiana262,6450.64×
Louisiana255,1400.87×
Wisconsin248,8700.73×
Connecticut236,6491.04×
Kansas227,5641.28×
Massachusetts220,0740.49×
Tennessee217,2060.48×
Minnesota200,8370.62×
Nevada197,1040.9×
Oklahoma189,4740.75×
Colorado186,5880.52×
South Carolina179,7100.53×
Kentucky166,8430.59×
Mississippi160,6960.86×
Oregon149,6830.58×
Alabama142,4970.45×
Arkansas132,5620.71×
Utah126,4710.62×
West Virginia123,1861.17×
Idaho113,7561×
Alaska113,4742.34×
Iowa108,0190.58×
Hawaii100,3091.03×
Montana98,9191.57×
South Dakota97,6371.87×
North Dakota95,0662.04×
New Hampshire93,6931.05×
Wyoming91,9852.74×
Nebraska91,7450.81×
New Mexico91,2660.8×
Rhode Island90,4711.26×
Maine90,4171.11×
Vermont88,9842.24×
Delaware81,0201.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Health And Beauty audience
BrandAffinityCategory
Historic site12.29×Arts & Culture
Fairy godmother9.07×Literature
Bank account2.93×Business & Career
Staycation3.88×Home & Garden
Vocal harmony5.03×Music & Radio
Home equity2.15×Home & Garden
Tierra Cali8.28×Travel & Leisure
Mothercare3.5×Kids & Family
Goop5.73×Internet & Social Media
Mathcore8.47×Music & Radio
Combat sport1.56×Sports
Voltron: Legendary Defender13.89×Movies & TV
Governor of Michigan5.53×Politics & Society
Harlow8.61×Travel & Leisure
South Asian cuisine6.49×Food & Beverages
Hardik Pandya10.99×Sports
Hickok4512.59×Internet & Social Media
Grinch2.9×Movies & TV
Hipster6.76×Politics & Society
Nebraska Cornhuskers football2.5×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Health And Beauty audience
TraitClusterScore
Luxury OrientationPREMIUM1.61
Pet OwnershipJOY1.6
Design AffinityPREMIUM1.52
IndulgenceJOY1.48
MindfulnessBALANCE1.47
SustainabilityBALANCE1.4

Worldwide distribution

Worldwide audience distribution share by country for Health And Beauty
CountryShare
United States21.7%
Japan18.9%
Italy6.0%

See Health And Beauty audiences in other countries

More Beauty & Wellness audiences in United States

Frequently asked questions

How many fans does Health And Beauty have in United States?

Health And Beauty has an estimated audience of 22,639,505 people in United States, concentrated in California and Texas.

What is the gender split and age of Health And Beauty fans?

75.1% of Health And Beauty fans are female, 24.9% are male, with an average age of 32.5 years.

Which brands do Health And Beauty fans like most?

Health And Beauty fans show strongest brand affinity for Historic site (12.29×), Fairy godmother (9.07×), and Bank account (2.93×) over the country average.

Where do Health And Beauty fans live in United States?

Health And Beauty fans in United States are most concentrated in California (reach 4,950,585), Texas (reach 2,024,417), and New York (reach 1,822,782). These three regions account for the largest share of the active audience.

What other brands do Health And Beauty fans also like?

Beyond Health And Beauty itself, the audience over-indexes on Fairy godmother (9.07×), Bank account (2.93×), Staycation (3.88×), and Vocal harmony (5.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Health And Beauty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.