Rascasse Audience Intelligence

Caudalie Target Market in United States

A data profile of the people who buy, follow and care about Caudalie in United States — modelled from more than twelve digital signal sources. Caudalie has an estimated audience of 2,096,200 people in United States.

#44among Cosmetics in United States#1404among Brand in United States#210in Beauty & Wellness

The average Caudalie fan in United States is 34.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Gwyneth Paltrow, Jessica Alba, Health And Beauty, with strongest over-indexing on Gwyneth Paltrow (28.66× the country average).

Demographically, the Caudalie audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Caudalie fan in United States is more female, around 34.9 years old, with strong Design Affinity tendencies and a notable affinity for Gwyneth Paltrow.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Caudalie profile in United States.

Audience size
2.1M
in United States
Gender
84.1%♀
15.9% male
Age
34.9
average years
Country rank
#13728
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Caudalie

84.1% are female, 15.9% are male, average age 34.9.

Fig. 02

Gender split

84.1%
Female
15.9%
Male
Demographic split for Caudalie audience in United States
MetricValue
Female84.1%
Male15.9%
Average age34.9
Estimated audience size2,096,200
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Caudalie audience in United States
Age bracketShare%
16-1932%
20-2921%
30-3917%
40-4916%
50+14%
Fig. 04

Worldwide distribution

15.6%

of the worldwide Caudalie audience comes from United States.

Worldwide audience distribution share by country for Caudalie
CountryShare
France17.1%
United States15.6%
Italy9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Caudalie audience in United States is strongest.

Fig. 05

Top regions by affinity

Caudalie customers by region in United States
#RegionReachAffinity×
01New York~300K2.41×
02New Jersey~100K2.06×
03Washington, District of Columbia~10K1.94×
04Massachusetts~80K1.84×
05California~400K1.80×
06Connecticut~30K1.55×
07Illinois~90K1.35×
08Hawaii~10K1.35×
09Florida~200K1.33×
10Maryland~50K1.26×
11Texas~200K1.23×
12Virginia~60K1.23×
13Rhode Island~8K1.22×
14Washington~50K1.18×
15Georgia~70K1.10×
16Nevada~20K1.07×
17Vermont~4K1.04×
18Arizona~40K1.01×
19New Hampshire~8K1.01×
20Pennsylvania~70K0.99×
21Delaware~5K0.94×
22Colorado~30K0.93×
23Oregon~20K0.92×
24Maine~7K0.92×
25North Carolina~60K0.91×
26Minnesota~30K0.89×
27Michigan~50K0.87×
28Louisiana~20K0.86×
29South Carolina~30K0.83×
30Tennessee~30K0.81×
31Montana~5K0.79×
32Alaska~4K0.79×
33Utah~10K0.78×
34Idaho~8K0.78×
35Alabama~20K0.74×
36Oklahoma~20K0.74×
37North Dakota~3K0.74×
38Ohio~50K0.73×
39Kentucky~20K0.73×
40Kansas~10K0.73×
41Nebraska~8K0.73×
42Wisconsin~20K0.72×
43Arkansas~10K0.72×
44Indiana~30K0.71×
45New Mexico~7K0.71×
46South Dakota~3K0.71×
47Missouri~20K0.70×
48Mississippi~10K0.68×
49West Virginia~6K0.66×
50Iowa~10K0.65×
Fig. 06

Affinity by region

Affinity by region — Caudalie, United States
0.65×1.00×2.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Caudalie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Caudalie audience
#·InterestCategoryAffinity×
01Organic BeautyBeauty & Wellness45.32×
02BiodermaBeauty & Wellness30.88×
03Singapore AirlinesTravel & Leisure29.73×
04Cathay PacificTravel & Leisure29.55×
05CetaphilBeauty & Wellness29.28×
06Gwyneth PaltrowMovies & TV28.66×
07Jessica AlbaMovies & TV21.10×
08Healthy LifestylesHealth15.81×
09Jennifer GarnerMovies & TV15.70×
10Wallpaper (magazine)Home & Garden15.69×
11Kendall JennerFashion & Accessoires15.68×
12Health And BeautyBeauty & Wellness13.29×
13Long hairBeauty & Wellness12.11×
14Natural skin careBeauty & Wellness11.80×
15Hair conditionerBeauty & Wellness11.54×
16PatagoniaFashion & Accessoires11.17×
17TwitchGames7.73×
18Healthy habitsHealth7.14×
19Dollar TreeShopping5.86×
20WalgreensShopping5.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Caudalie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Caudalie audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM5.20×
Luxury OrientationPREMIUM2.35×
SustainabilityBALANCE2.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Caudalie audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.23×
Need for SecurityCONSERVATISM0.35×
SpiritualityBALANCE0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Caudalie's target market in United States?

Caudalie's target market in United States covers an estimated 2,096,200 people, concentrated in California and New York.

02

What is the gender split and age of Caudalie customers?

84.1% of the Caudalie audience are female, 15.9% are male, with an average age of 34.9 years.

03

Which brands do Caudalie fans like most?

Caudalie fans show strongest brand affinity for Gwyneth Paltrow (28.66×), Jessica Alba (21.1×), and Health And Beauty (13.29×) over the country average.

04

Where do Caudalie fans live in United States?

Caudalie fans in United States are most concentrated in California (reach ~400K), New York (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Caudalie fans also like?

Beyond Caudalie itself, the audience over-indexes on Jessica Alba (21.1×), Health And Beauty (13.29×), Natural skin care (11.8×), and Long hair (12.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in United States

See Caudalie audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Caudalie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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