Caudalie Audience in United States

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Caudalie has an estimated audience of 2,085,441 people in United States. 84.1% are female, 15.9% are male, average age 34.9. Top regions: California, New York, Texas. Top brand affinities: Gwyneth Paltrow, Jessica Alba, Health And Beauty, Natural skin care, Long hair.

The average Caudalie fan in United States is 34.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Gwyneth Paltrow, Jessica Alba, Health And Beauty, with strongest over-indexing on Gwyneth Paltrow (28.66× the country average). Demographically, the Caudalie audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

Demographics of Caudalie fans

Demographic split for Caudalie audience in United States
MetricValue
Female84.1%
Male15.9%
Average age34.9
Estimated audience size2,085,441

Audience persona

The typical Caudalie fan in United States is more female, around 34.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Gwyneth Paltrow.

Top regions in United States

Top regions ranked by reach for Caudalie in United States
RegionReachAffinity
California446,2641.95×
New York302,4162.6×
Texas229,6691.28×
Florida192,0721.36×
New Jersey111,1632.1×
Illinois96,5661.39×
Massachusetts77,3441.88×
Georgia71,7301.12×
Pennsylvania70,1851×
Virginia64,9171.28×
North Carolina57,5800.92×
Washington52,2701.25×
Michigan49,2420.9×
Ohio45,6600.71×
Maryland45,6081.27×
Arizona41,9860.99×
Tennessee33,9180.81×
Connecticut33,3191.59×
Colorado30,3010.92×
Minnesota27,6030.92×
Indiana25,6800.67×
South Carolina25,0310.8×
Missouri22,9370.68×
Louisiana22,2370.83×
Oregon22,2030.93×
Nevada22,0841.09×
Wisconsin21,7720.69×
Alabama20,2860.7×
Kentucky18,3910.7×
Oklahoma16,2800.7×
Utah14,1150.76×
Hawaii12,9741.45×
Washington, District of Columbia12,5672×
Arkansas11,1780.65×
Kansas11,1490.68×
Iowa10,3900.6×
Mississippi10,1200.59×
New Hampshire8,2971.01×
Rhode Island7,8601.18×
Idaho7,6560.73×
New Mexico6,9600.67×
Nebraska6,8690.66×
Maine6,5170.87×
West Virginia4,9550.51×
Delaware4,7980.83×
Vermont3,6541×
Montana3,4540.6×
South Dakota2,7280.57×
Alaska2,7260.61×
North Dakota2,3900.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Caudalie audience
BrandAffinityCategory
Gwyneth Paltrow28.66×Movies & TV
Jessica Alba21.1×Movies & TV
Health And Beauty13.29×Beauty & Wellness
Natural skin care11.8×Beauty & Wellness
Long hair12.11×Beauty & Wellness
Hair conditioner11.54×Beauty & Wellness
Organic Beauty45.32×Beauty & Wellness
Wallpaper (magazine)15.69×Home & Garden
Cetaphil29.28×Beauty & Wellness
Dollar Tree5.86×Shopping
Healthy Lifestyles15.81×Health
Walgreens5.49×Shopping
Bioderma30.88×Beauty & Wellness
Twitch7.73×Games
Patagonia11.17×Fashion & Accessoires
Singapore Airlines29.73×Travel & Leisure
Selena Gomez11.09×Movies & TV
Jennifer Garner15.7×Movies & TV
Drew Barrymore15.06×Movies & TV
Healthy habits7.14×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Caudalie audience
TraitClusterScore
Luxury OrientationPREMIUM3.56
Pet OwnershipJOY2.28
IndulgenceJOY2.11
SustainabilityBALANCE1.85
Risk AppetiteTHRILL1.8
MindfulnessBALANCE1.64

Worldwide distribution

Worldwide audience distribution share by country for Caudalie
CountryShare
France17.4%
United States15.8%
Italy9.8%

See Caudalie audiences in other countries

More Cosmetics audiences in United States

Frequently asked questions

How many fans does Caudalie have in United States?

Caudalie has an estimated audience of 2,085,441 people in United States, concentrated in California and New York.

What is the gender split and age of Caudalie fans?

84.1% of Caudalie fans are female, 15.9% are male, with an average age of 34.9 years.

Which brands do Caudalie fans like most?

Caudalie fans show strongest brand affinity for Gwyneth Paltrow (28.66×), Jessica Alba (21.1×), and Health And Beauty (13.29×) over the country average.

Where do Caudalie fans live in United States?

Caudalie fans in United States are most concentrated in California (reach 446,264), New York (reach 302,416), and Texas (reach 229,669). These three regions account for the largest share of the active audience.

What other brands do Caudalie fans also like?

Beyond Caudalie itself, the audience over-indexes on Jessica Alba (21.1×), Health And Beauty (13.29×), Natural skin care (11.8×), and Long hair (12.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Caudalie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.