Cetaphil Audience in United States

Cetaphil logo

Cetaphil has an estimated audience of 2,443,469 people in United States. 87.7% are female, 12.3% are male, average age 39.2. Top regions: California, Texas, Florida. Top brand affinities: Long hair, Ageing, Yahoo!奇摩名人娛樂, Hairbrush, Makeup Lessons.

The average Cetaphil fan in United States is 39.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Long hair, Ageing, Yahoo!奇摩名人娛樂, with strongest over-indexing on Long hair (5.08× the country average). Demographically, the Cetaphil audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

Demographics of Cetaphil fans

Demographic split for Cetaphil audience in United States
MetricValue
Female87.7%
Male12.3%
Average age39.2
Estimated audience size2,443,469

Audience persona

The typical Cetaphil fan in United States is more female, around 39.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Long hair.

Top regions in United States

Top regions ranked by reach for Cetaphil in United States
RegionReachAffinity
California367,2391.37×
Texas302,8941.44×
Florida210,9061.27×
New York178,4841.31×
Illinois96,8861.19×
Georgia93,2311.24×
North Carolina84,7171.15×
Pennsylvania84,3921.03×
New Jersey81,7361.32×
Ohio74,3140.99×
Virginia69,0591.16×
Michigan63,9651×
Massachusetts56,2631.17×
Arizona54,4211.09×
Washington54,0451.1×
Maryland53,6291.28×
Tennessee48,1230.98×
Indiana45,8871.03×
South Carolina36,8581×
Alabama36,8021.08×
Colorado36,7460.95×
Louisiana35,6611.13×
Missouri35,4230.9×
Minnesota33,7810.96×
Wisconsin31,7110.86×
Kentucky29,2240.95×
Oregon27,8570.99×
Nevada26,4891.12×
Connecticut26,0941.06×
Oklahoma25,0480.92×
Utah22,0391.01×
Mississippi21,7101.08×
Arkansas18,9510.94×
Iowa18,3040.91×
Kansas17,4190.9×
Hawaii12,0431.15×
Nebraska11,7890.96×
New Mexico10,4380.85×
Idaho10,3030.84×
West Virginia9,0930.8×
Washington, District of Columbia7,4061.01×
New Hampshire7,0180.73×
Rhode Island6,8720.88×
Delaware6,8041.01×
Maine6,2960.72×
South Dakota4,4090.78×
Alaska4,3340.83×
Montana4,3000.63×
North Dakota3,8510.77×
Vermont2,5350.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cetaphil audience
BrandAffinityCategory
Long hair5.08×Beauty & Wellness
Ageing3.59×Beauty & Wellness
Yahoo!奇摩名人娛樂2.49×Internet & Social Media
Hairbrush3.99×Beauty & Wellness
Makeup Lessons4.88×Beauty & Wellness
Health And Beauty3.22×Beauty & Wellness
Makeup Tutorials3.19×Beauty & Wellness
Hair conditioner3.11×Beauty & Wellness
Neutrogena7.44×Beauty & Wellness
Anti-aging cream3.17×Beauty & Wellness
Lipstick3.5×Beauty & Wellness
Garnier9.72×Beauty & Wellness
Human hair color4.47×Beauty & Wellness
Wife2.6×Kids & Family
Sephora1.92×Shopping
ULTA Beauty2.31×Beauty & Wellness
Walgreens1.74×Shopping
La Roche-Posay6.49×Beauty & Wellness
Scalp3.72×Health
Bath and Bodyworks2.95×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cetaphil audience
TraitClusterScore
Luxury OrientationPREMIUM3.74
SustainabilityBALANCE1.76
IndulgenceJOY1.69
Risk AppetiteTHRILL1.66
Price SensitivityPREMIUM1.65
ExtroversionTHRILL1.6

Worldwide distribution

Worldwide audience distribution share by country for Cetaphil
CountryShare
United States14.7%
Brazil12.9%
India10.6%

See Cetaphil audiences in other countries

More Personal care audiences in United States

Frequently asked questions

How many fans does Cetaphil have in United States?

Cetaphil has an estimated audience of 2,443,469 people in United States, concentrated in California and Texas.

What is the gender split and age of Cetaphil fans?

87.7% of Cetaphil fans are female, 12.3% are male, with an average age of 39.2 years.

Which brands do Cetaphil fans like most?

Cetaphil fans show strongest brand affinity for Long hair (5.08×), Ageing (3.59×), and Yahoo!奇摩名人娛樂 (2.49×) over the country average.

Where do Cetaphil fans live in United States?

Cetaphil fans in United States are most concentrated in California (reach 367,239), Texas (reach 302,894), and Florida (reach 210,906). These three regions account for the largest share of the active audience.

What other brands do Cetaphil fans also like?

Beyond Cetaphil itself, the audience over-indexes on Ageing (3.59×), Yahoo!奇摩名人娛樂 (2.49×), Hairbrush (3.99×), and Makeup Lessons (4.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cetaphil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.