Rascasse Audience Intelligence

Cetaphil Target Market in United States

A data profile of the people who buy, follow and care about Cetaphil in United States — modelled from more than twelve digital signal sources. Cetaphil has an estimated audience of 2,448,573 people in United States.

#14among Personal care in United States#1218among Brand in United States#186in Beauty & Wellness

The average Cetaphil fan in United States is 39.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Long hair, Ageing, Hairbrush, with strongest over-indexing on Long hair (5.08× the country average).

Demographically, the Cetaphil audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Extroversion, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cetaphil fan in United States is more female, around 39.2 years old, with strong Extroversion tendencies and a notable affinity for Long hair.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cetaphil profile in United States.

Audience size
2.4M
in United States
Gender
87.7%♀
12.3% male
Age
39.2
average years
Country rank
#12093
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Cetaphil

87.7% are female, 12.3% are male, average age 39.2.

Fig. 02

Gender split

87.7%
Female
12.3%
Male
Demographic split for Cetaphil audience in United States
MetricValue
Female87.7%
Male12.3%
Average age39.2
Estimated audience size2,448,573
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Cetaphil audience in United States
Age bracketShare%
16-1919%
20-2920%
30-3920%
40-4921%
50+20%
Fig. 04

Worldwide distribution

14.3%

of the worldwide Cetaphil audience comes from United States.

Worldwide audience distribution share by country for Cetaphil
CountryShare
United States14.3%
Brazil12.3%
India10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cetaphil audience in United States is strongest.

Fig. 05

Top regions by affinity

Cetaphil customers by region in United States
#RegionReachAffinity×
01Texas~300K1.36×
02California~300K1.30×
03New Jersey~80K1.27×
04New York~200K1.24×
05Maryland~50K1.24×
06Florida~200K1.22×
07Georgia~90K1.19×
08Hawaii~10K1.16×
09Virginia~70K1.14×
10Massachusetts~50K1.14×
11Illinois~90K1.13×
12Louisiana~40K1.12×
13Mississippi~20K1.12×
14Alabama~40K1.11×
15North Carolina~80K1.10×
16Arizona~50K1.07×
17Washington~50K1.07×
18Connecticut~30K1.07×
19Nevada~30K1.07×
20Utah~20K1.01×
21Pennsylvania~80K1.00×
22Nebraska~10K1.00×
23Indiana~40K0.99×
24Delaware~7K0.99×
25Tennessee~50K0.98×
26South Carolina~40K0.98×
27Ohio~70K0.97×
28Kentucky~30K0.97×
29Michigan~60K0.96×
30Rhode Island~7K0.96×
31Alaska~5K0.96×
32Colorado~40K0.95×
33Oklahoma~30K0.95×
34Washington, District of Columbia~7K0.95×
35Oregon~30K0.94×
36Arkansas~20K0.94×
37Kansas~20K0.94×
38Minnesota~30K0.93×
39Iowa~20K0.93×
40New Mexico~10K0.92×
41North Dakota~5K0.90×
42Missouri~30K0.89×
43Idaho~10K0.88×
44South Dakota~5K0.88×
45Wisconsin~30K0.87×
46West Virginia~10K0.87×
47New Hampshire~8K0.83×
48Maine~7K0.81×
49Vermont~3K0.80×
50Montana~5K0.78×
Fig. 06

Affinity by region

Affinity by region — Cetaphil, United States
0.78×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cetaphil audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cetaphil audience
#·InterestCategoryAffinity×
01Pond'sBeauty & Wellness11.17×
02GarnierBeauty & Wellness9.72×
03NeutrogenaBeauty & Wellness7.44×
04La Roche-PosayBeauty & Wellness6.49×
05Long hairBeauty & Wellness5.08×
06Makeup LessonsBeauty & Wellness4.88×
07Human hair colorBeauty & Wellness4.47×
08HairbrushBeauty & Wellness3.99×
09ScalpHealth3.72×
10AgeingBeauty & Wellness3.59×
11LipstickBeauty & Wellness3.50×
12Health And BeautyBeauty & Wellness3.22×
13Makeup TutorialsBeauty & Wellness3.19×
14Anti-aging creamBeauty & Wellness3.17×
15Hair conditionerBeauty & Wellness3.11×
16Bath and BodyworksShopping2.95×
17WifeKids & Family2.60×
18ULTA BeautyBeauty & Wellness2.31×
19SephoraShopping1.92×
20WalgreensShopping1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cetaphil audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cetaphil audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.34×
Quality AwarenessPREMIUM1.29×
IndividualismJOY1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cetaphil audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.72×
Risk AppetiteTHRILL0.90×
Career OrientationPOWER0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Cetaphil's target market in United States?

Cetaphil's target market in United States covers an estimated 2,448,573 people, concentrated in California and Texas.

02

What is the gender split and age of Cetaphil customers?

87.7% of the Cetaphil audience are female, 12.3% are male, with an average age of 39.2 years.

03

Which brands do Cetaphil fans like most?

Cetaphil fans show strongest brand affinity for Long hair (5.08×), Ageing (3.59×), and Hairbrush (3.99×) over the country average.

04

Where do Cetaphil fans live in United States?

Cetaphil fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Cetaphil fans also like?

Beyond Cetaphil itself, the audience over-indexes on Ageing (3.59×), Hairbrush (3.99×), Makeup Lessons (4.88×), and Health And Beauty (3.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Personal care audiences in United States

See Cetaphil audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cetaphil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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