European Wax Center Audience in United States

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European Wax Center has an estimated audience of 7,341,928 people in United States. 85.3% are female, 14.7% are male, average age 37.3. Top regions: California, New York, Texas. Top brand affinities: Modern Salon & Spa, Sola Salon Studios, Brazilian Waxing, Hair Cuttery, Moroccanoil.

The average European Wax Center fan in United States is 37.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Modern Salon & Spa, Sola Salon Studios, Brazilian Waxing, with strongest over-indexing on Modern Salon & Spa (135.04× the country average). Demographically, the European Wax Center audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

Demographics of European Wax Center fans

Demographic split for European Wax Center audience in United States
MetricValue
Female85.3%
Male14.7%
Average age37.3
Estimated audience size7,341,928

Audience persona

The typical European Wax Center fan in United States is more female, around 37.3 years old, with strong Indulgence tendencies and a notable affinity for Modern Salon & Spa.

Top regions in United States

Top regions ranked by reach for European Wax Center in United States
RegionReachAffinity
California1,289,2991.6×
New York839,6802.05×
Texas814,7871.29×
New Jersey540,2442.89×
Florida516,9211.04×
Pennsylvania392,0581.59×
North Carolina333,2731.51×
Virginia318,6771.78×
Maryland290,2692.3×
Ohio226,1001×
Arizona210,4531.4×
Illinois207,9160.85×
Massachusetts190,1861.31×
Michigan178,6570.93×
Colorado158,1171.37×
Georgia147,7990.65×
Tennessee137,8110.94×
Minnesota131,2911.25×
Louisiana127,1031.34×
South Carolina111,5551.01×
Connecticut110,7821.5×
Alabama106,3051.04×
Oklahoma103,6781.27×
Washington100,7720.68×
Missouri99,7810.84×
Indiana77,7230.58×
Kentucky75,6840.82×
Nevada74,5071.05×
Mississippi67,7091.12×
Wisconsin66,7870.6×
Washington, District of Columbia60,9532.76×
Oregon51,0420.61×
Kansas44,2540.76×
Rhode Island41,2231.76×
Arkansas36,3710.6×
Hawaii30,8800.98×
Delaware29,3081.45×
Utah27,4820.42×
New Mexico27,0530.73×
Idaho19,6350.53×
Nebraska16,2570.44×
Maine14,9880.57×
New Hampshire11,8430.41×
West Virginia11,8110.35×
Iowa5,3000.09×
North Dakota4,7900.32×
South Dakota3,7550.22×
Vermont2,0350.16×
Montana1,4300.07×
Wyoming1,2020.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for European Wax Center audience
BrandAffinityCategory
Modern Salon & Spa135.04×Beauty & Wellness
Sola Salon Studios28.82×Beauty & Wellness
Brazilian Waxing23.13×Beauty & Wellness
Hair Cuttery16.12×Beauty & Wellness
Moroccanoil25.29×Health
Men's Humor7.98×Literature
Fable23.1×Games
Hue15.62×Home & Garden
Steve Nash21.31×Sports
PacSun5.29×Fashion & Accessoires
Phenix Salon Suites26.18×Beauty & Wellness
Casey3.23×Music & Radio
Aéropostale (clothing)5.65×Fashion & Accessoires
Auto Express30.06×Cars & Mobility
Paul Mitchell22.18×Beauty & Wellness
Mint julep12.11×Food & Beverages
Run Like A Diva86.35×
Marshalls2.38×Fashion & Accessoires
Mckenna Grace4.91×Movies & TV
Gilly Hicks27.25×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by European Wax Center audience
TraitClusterScore
IndulgenceJOY1.82
Price SensitivityPREMIUM1.42
Design AffinityPREMIUM1.37
ExtroversionTHRILL1.35
Luxury OrientationPREMIUM1.31
CreativityOPEN1.3

Worldwide distribution

Worldwide audience distribution share by country for European Wax Center
CountryShare
United States96.5%
United Kingdom0.4%
Japan0.4%

See European Wax Center audiences in other countries

More Personal care audiences in United States

Frequently asked questions

How many fans does European Wax Center have in United States?

European Wax Center has an estimated audience of 7,341,928 people in United States, concentrated in California and New York.

What is the gender split and age of European Wax Center fans?

85.3% of European Wax Center fans are female, 14.7% are male, with an average age of 37.3 years.

Which brands do European Wax Center fans like most?

European Wax Center fans show strongest brand affinity for Modern Salon & Spa (135.04×), Sola Salon Studios (28.82×), and Brazilian Waxing (23.13×) over the country average.

Where do European Wax Center fans live in United States?

European Wax Center fans in United States are most concentrated in California (reach 1,289,299), New York (reach 839,680), and Texas (reach 814,787). These three regions account for the largest share of the active audience.

What other brands do European Wax Center fans also like?

Beyond European Wax Center itself, the audience over-indexes on Sola Salon Studios (28.82×), Brazilian Waxing (23.13×), Hair Cuttery (16.12×), and Moroccanoil (25.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for European Wax Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.