Rascasse Audience Intelligence

European Wax Center Target Market in United States

A data profile of the people who buy, follow and care about European Wax Center in United States — modelled from more than twelve digital signal sources. European Wax Center has an estimated audience of 7,541,503 people in United States.

#2among Personal care in United States#489among Brand in United States#110in Beauty & Wellness

The average European Wax Center fan in United States is 37.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Modern Salon & Spa, Sola Salon Studios, Brazilian Waxing, with strongest over-indexing on Modern Salon & Spa (135.04× the country average).

Demographically, the European Wax Center audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical European Wax Center fan in United States is more female, around 37.3 years old, with strong Quality Awareness tendencies and a notable affinity for Modern Salon & Spa.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the European Wax Center profile in United States.

Audience size
7.5M
in United States
Gender
85.3%♀
14.7% male
Age
37.3
average years
Country rank
#4703
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of European Wax Center

85.3% are female, 14.7% are male, average age 37.3.

Fig. 02

Gender split

85.3%
Female
14.7%
Male
Demographic split for European Wax Center audience in United States
MetricValue
Female85.3%
Male14.7%
Average age37.3
Estimated audience size7,541,503
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the European Wax Center audience in United States
Age bracketShare%
16-1922%
20-2924%
30-3920%
40-4919%
50+16%
Fig. 04

Worldwide distribution

96.4%

of the worldwide European Wax Center audience comes from United States.

Worldwide audience distribution share by country for European Wax Center
CountryShare
United States96.4%
United Kingdom0.4%
Japan0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the European Wax Center audience in United States is strongest.

Fig. 05

Top regions by affinity

European Wax Center customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~60K2.94×
02New Jersey~500K2.80×
03Maryland~300K2.18×
04New York~900K2.15×
05Rhode Island~40K1.74×
06Virginia~300K1.72×
07Pennsylvania~400K1.56×
08Connecticut~100K1.51×
09California~1M1.50×
10Delaware~30K1.50×
11Arizona~200K1.48×
12North Carolina~300K1.45×
13Massachusetts~200K1.41×
14Colorado~200K1.36×
15Texas~800K1.30×
16Louisiana~100K1.24×
17Minnesota~100K1.20×
18Oklahoma~100K1.19×
19Hawaii~40K1.14×
20Florida~500K1.06×
21Nevada~70K1.04×
22Alabama~100K1.03×
23Mississippi~60K1.03×
24Illinois~200K0.99×
25South Carolina~100K0.98×
26Ohio~200K0.96×
27Tennessee~100K0.95×
28Missouri~100K0.90×
29Michigan~200K0.89×
30Kentucky~80K0.86×
31Kansas~50K0.80×
32Washington~100K0.74×
33New Mexico~30K0.71×
34Oregon~60K0.66×
35Georgia~100K0.63×
36Arkansas~40K0.61×
37Wisconsin~70K0.59×
38Maine~20K0.59×
39Indiana~80K0.57×
40Idaho~20K0.57×
41Nebraska~20K0.49×
42New Hampshire~10K0.49×
43Utah~30K0.45×
44Alaska~6K0.39×
45West Virginia~10K0.37×
46North Dakota~5K0.36×
47South Dakota~5K0.29×
48Vermont~4K0.28×
49Montana~5K0.26×
50Iowa~9K0.15×
Fig. 06

Affinity by region

Affinity by region — European Wax Center, United States
0.15×1.00×2.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the European Wax Center audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for European Wax Center audience
#·InterestCategoryAffinity×
01Modern Salon & SpaBeauty & Wellness135.04×
02Run Like A DivaTopic86.35×
03Auto ExpressCars & Mobility30.06×
04Sola Salon StudiosBeauty & Wellness28.82×
05Phenix Salon SuitesBeauty & Wellness26.18×
06MoroccanoilHealth25.29×
07Brazilian WaxingBeauty & Wellness23.13×
08FableGames23.10×
09Paul MitchellBeauty & Wellness22.18×
10Steve NashSports21.31×
11Hair CutteryBeauty & Wellness16.12×
12HueHome & Garden15.62×
13Mint julepFood & Beverages12.11×
14Kiernan ShipkaMovies & TV9.07×
15Men's HumorLiterature7.98×
16Aéropostale (clothing)Fashion & Accessoires5.65×
17PacSunFashion & Accessoires5.29×
18Mckenna GraceMovies & TV4.91×
19CaseyMusic & Radio3.23×
20MarshallsFashion & Accessoires2.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the European Wax Center audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by European Wax Center audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.24×
Luxury OrientationPREMIUM1.20×
Design AffinityPREMIUM1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by European Wax Center audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.57×
Community OrientationOPEN0.73×
SpiritualityBALANCE0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is European Wax Center's target market in United States?

European Wax Center's target market in United States covers an estimated 7,541,503 people, concentrated in California and New York.

02

What is the gender split and age of European Wax Center customers?

85.3% of the European Wax Center audience are female, 14.7% are male, with an average age of 37.3 years.

03

Which brands do European Wax Center fans like most?

European Wax Center fans show strongest brand affinity for Modern Salon & Spa (135.04×), Sola Salon Studios (28.82×), and Brazilian Waxing (23.13×) over the country average.

04

Where do European Wax Center fans live in United States?

European Wax Center fans in United States are most concentrated in California (reach ~1M), New York (reach ~900K), and Texas (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do European Wax Center fans also like?

Beyond European Wax Center itself, the audience over-indexes on Sola Salon Studios (28.82×), Brazilian Waxing (23.13×), Hair Cuttery (16.12×), and Moroccanoil (25.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See European Wax Center audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for European Wax Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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