Rascasse Audience Intelligence

Phenix Salon Suites Target Market in United States

A data profile of the people who buy, follow and care about Phenix Salon Suites in United States — modelled from more than twelve digital signal sources. Phenix Salon Suites has an estimated audience of 631,062 people in United States.

#3282among Brand in United States#369in Beauty & Wellness

The average Phenix Salon Suites fan in United States is 34.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Sola Salon Studios, Salon Services, SalonCentric, with strongest over-indexing on Sola Salon Studios (160.54× the country average).

Demographically, the Phenix Salon Suites audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Mindfulness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Phenix Salon Suites fan in United States is more female, around 34.8 years old, with strong Mindfulness tendencies and a notable affinity for Sola Salon Studios.

Category: Beauty & Wellness · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Phenix Salon Suites profile in United States.

Audience size
631K
in United States
Gender
77.3%♀
22.7% male
Age
34.8
average years
Country rank
#31851
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Phenix Salon Suites

77.3% are female, 22.7% are male, average age 34.8.

Fig. 02

Gender split

77.3%
Female
22.7%
Male
Demographic split for Phenix Salon Suites audience in United States
MetricValue
Female77.3%
Male22.7%
Average age34.8
Estimated audience size631,062
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Phenix Salon Suites audience in United States
Age bracketShare%
16-1926%
20-2925%
30-3922%
40-4917%
50+10%
Fig. 04

Worldwide distribution

86.6%

of the worldwide Phenix Salon Suites audience comes from United States.

Worldwide audience distribution share by country for Phenix Salon Suites
CountryShare
United States86.6%
United Kingdom10.9%
Colombia1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Phenix Salon Suites audience in United States is strongest.

Fig. 05

Top regions by affinity

Phenix Salon Suites customers by region in United States
#RegionReachAffinity×
01New Jersey~80K4.82×
02Maryland~40K3.48×
03Idaho~9K2.94×
04Colorado~30K2.84×
05New York~100K2.83×
06Virginia~40K2.54×
07Washington, District of Columbia~5K2.48×
08California~200K2.38×
09Minnesota~20K1.81×
10Illinois~30K1.60×
11Florida~70K1.58×
12Texas~80K1.56×
13Georgia~30K1.44×
14Arizona~20K1.40×
15Alabama~10K1.27×
16Nevada~7K1.12×
17Oklahoma~7K1.04×
18Ohio~20K1.00×
19Wisconsin~9K1.00×
20North Carolina~20K0.98×
21New Mexico~3K0.98×
22Tennessee~10K0.97×
23Washington~10K0.90×
24Alaska~1K0.85×
25Connecticut~5K0.84×
26North Dakota~1K0.84×
27Vermont<1K0.84×
28South Dakota~1K0.83×
29Rhode Island~2K0.82×
30Montana~1K0.82×
31Maine~2K0.81×
32Missouri~8K0.80×
33Utah~4K0.79×
34Hawaii~2K0.79×
35West Virginia~2K0.78×
36Nebraska~2K0.76×
37New Hampshire~2K0.76×
38Delaware~1K0.74×
39Arkansas~4K0.72×
40Mississippi~3K0.64×
41Kentucky~5K0.60×
42Iowa~3K0.60×
43South Carolina~5K0.58×
44Louisiana~5K0.58×
45Kansas~3K0.58×
46Indiana~6K0.57×
47Pennsylvania~10K0.54×
48Michigan~8K0.51×
49Oregon~3K0.48×
50Massachusetts~5K0.37×
Fig. 06

Affinity by region

Affinity by region — Phenix Salon Suites, United States
0.37×1.00×4.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Phenix Salon Suites audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Phenix Salon Suites audience
#·InterestCategoryAffinity×
01Sola Salon StudiosBeauty & Wellness160.54×
02The London School of Beauty & Make-upBusiness & Career159.48×
03Salon ServicesShopping154.85×
04StyleSeatBeauty & Wellness110.64×
05SalonCentricShopping82.21×
06My Soul to TakeMovies & TV81.68×
07Tabatha CoffeyBeauty & Wellness81.13×
08Baby Furniture Plus KidsShopping64.71×
09Mobile HairdresserBeauty & Wellness41.93×
10Empire Beauty SchoolsBusiness & Career40.77×
11Ran-DMusic & Radio36.73×
12Blow OutMovies & TV31.32×
13CosmoProfBeauty & Wellness25.89×
14ClickBankShopping19.93×
15RedkenBeauty & Wellness16.25×
16KérastaseBeauty & Wellness11.80×
17Hair StylistsBeauty & Wellness8.11×
18Long hairBeauty & Wellness6.43×
19Hair straighteningBeauty & Wellness6.10×
20ULTA BeautyBeauty & Wellness4.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Phenix Salon Suites audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Phenix Salon Suites audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.63×
Design AffinityPREMIUM1.61×
Luxury OrientationPREMIUM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Phenix Salon Suites audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.63×
TraditionCONSERVATISM0.73×
Need for SecurityCONSERVATISM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Phenix Salon Suites's target market in United States?

Phenix Salon Suites's target market in United States covers an estimated 631,062 people, concentrated in California and New York.

02

What is the gender split and age of Phenix Salon Suites customers?

77.3% of the Phenix Salon Suites audience are female, 22.7% are male, with an average age of 34.8 years.

03

Which brands do Phenix Salon Suites fans like most?

Phenix Salon Suites fans show strongest brand affinity for Sola Salon Studios (160.54×), Salon Services (154.85×), and SalonCentric (82.21×) over the country average.

04

Where do Phenix Salon Suites fans live in United States?

Phenix Salon Suites fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Phenix Salon Suites fans also like?

Beyond Phenix Salon Suites itself, the audience over-indexes on Salon Services (154.85×), SalonCentric (82.21×), StyleSeat (110.64×), and The London School of Beauty & Make-up (159.48×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Phenix Salon Suites. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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