Phenix Salon Suites Audience in United States

Phenix Salon Suites logo

Phenix Salon Suites has an estimated audience of 621,168 people in United States. 77.3% are female, 22.7% are male, average age 34.8. Top regions: California, New York, Florida. Top brand affinities: Sola Salon Studios, Salon Services, SalonCentric, StyleSeat, The London School of Beauty & Make-up.

The average Phenix Salon Suites fan in United States is 34.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Sola Salon Studios, Salon Services, SalonCentric, with strongest over-indexing on Sola Salon Studios (160.54× the country average). Demographically, the Phenix Salon Suites audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand

Demographics of Phenix Salon Suites fans

Demographic split for Phenix Salon Suites audience in United States
MetricValue
Female77.3%
Male22.7%
Average age34.8
Estimated audience size621,168

Audience persona

The typical Phenix Salon Suites fan in United States is more female, around 34.8 years old, with strong Design Affinity tendencies and a notable affinity for Sola Salon Studios.

Top regions in United States

Top regions ranked by reach for Phenix Salon Suites in United States
RegionReachAffinity
California161,3932.36×
New York85,3122.46×
Florida68,8711.64×
Texas68,4761.28×
New Jersey66,6854.22×
Virginia42,3722.8×
Maryland37,6013.52×
Georgia31,0261.62×
Colorado30,9793.16×
Illinois30,6491.48×
Ohio20,2451.06×
North Carolina19,2971.03×
Arizona18,0071.42×
Minnesota13,2061.48×
Pennsylvania12,9200.62×
Tennessee12,2220.98×
Washington11,7390.94×
Nevada8,7501.46×
Alabama8,3160.96×
Wisconsin7,8150.84×
Idaho7,6372.45×
Indiana7,2790.64×
Missouri6,8310.68×
Oklahoma6,3090.91×
Connecticut6,2491×
Michigan6,1690.38×
South Carolina5,6380.6×
Utah5,4370.98×
Kentucky4,7140.61×
Washington, District of Columbia4,2672.29×
Massachusetts3,0250.25×
New Mexico2,6710.86×
Iowa2,6390.52×
Kansas2,3050.47×
Oregon1,2370.17×
Louisiana1,2120.15×
Mississippi1,1560.23×
Arkansas7370.14×
West Virginia4890.17×
Delaware4880.28×
New Hampshire3630.15×
Hawaii3450.13×
Nebraska3360.11×
Montana2980.17×
Alaska2930.22×
South Dakota2730.19×
Maine2720.12×
Rhode Island2530.13×
North Dakota2450.19×
Wyoming2380.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Phenix Salon Suites audience
BrandAffinityCategory
Sola Salon Studios160.54×Beauty & Wellness
Salon Services154.85×Shopping
SalonCentric82.21×Shopping
StyleSeat110.64×Beauty & Wellness
The London School of Beauty & Make-up159.48×Business & Career
CosmoProf25.89×Beauty & Wellness
Mobile Hairdresser41.93×Beauty & Wellness
Empire Beauty Schools40.77×Business & Career
Tabatha Coffey81.13×Beauty & Wellness
Long hair6.43×Beauty & Wellness
Redken16.25×Beauty & Wellness
Hair straightening6.1×Beauty & Wellness
Betty Davis17.96×Music & Radio
ULTA Beauty4.05×Beauty & Wellness
ClickBank19.93×Shopping
Hair Stylists8.11×Beauty & Wellness
Blow Out31.32×Movies & TV
Baby Furniture Plus Kids64.71×Shopping
My Soul to Take81.68×Movies & TV
Ran-D36.73×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Phenix Salon Suites audience
TraitClusterScore
Design AffinityPREMIUM1.93
IndulgenceJOY1.89
Quality AwarenessPREMIUM1.7
Luxury OrientationPREMIUM1.39
CreativityOPEN1.26
Price SensitivityPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for Phenix Salon Suites
CountryShare
United States86.8%
United Kingdom10.7%
Colombia1.0%

See Phenix Salon Suites audiences in other countries

More Beauty & Wellness audiences in United States

Frequently asked questions

How many fans does Phenix Salon Suites have in United States?

Phenix Salon Suites has an estimated audience of 621,168 people in United States, concentrated in California and New York.

What is the gender split and age of Phenix Salon Suites fans?

77.3% of Phenix Salon Suites fans are female, 22.7% are male, with an average age of 34.8 years.

Which brands do Phenix Salon Suites fans like most?

Phenix Salon Suites fans show strongest brand affinity for Sola Salon Studios (160.54×), Salon Services (154.85×), and SalonCentric (82.21×) over the country average.

Where do Phenix Salon Suites fans live in United States?

Phenix Salon Suites fans in United States are most concentrated in California (reach 161,393), New York (reach 85,312), and Florida (reach 68,871). These three regions account for the largest share of the active audience.

What other brands do Phenix Salon Suites fans also like?

Beyond Phenix Salon Suites itself, the audience over-indexes on Salon Services (154.85×), SalonCentric (82.21×), StyleSeat (110.64×), and The London School of Beauty & Make-up (159.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Phenix Salon Suites. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.