Rascasse Audience Intelligence

Empire Beauty Schools Target Market in United States

A data profile of the people who buy, follow and care about Empire Beauty Schools in United States — modelled from more than twelve digital signal sources. Empire Beauty Schools has an estimated audience of 698,773 people in United States.

#3084among Brand in United States#1883in Business & Career

The average Empire Beauty Schools fan in United States is 33.8 years old, more female, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, Georgia, New York.

Top brand affinities include The London School of Beauty & Make-up, Salon Services, Sola Salon Studios, with strongest over-indexing on The London School of Beauty & Make-up (357.87× the country average).

Demographically, the Empire Beauty Schools audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Mindfulness, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Empire Beauty Schools fan in United States is more female, around 33.8 years old, with strong Mindfulness tendencies and a notable affinity for The London School of Beauty & Make-up.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Empire Beauty Schools profile in United States.

Audience size
699K
in United States
Gender
78.8%♀
21.2% male
Age
33.8
average years
Country rank
#29948
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Empire Beauty Schools

78.8% are female, 21.2% are male, average age 33.8.

Fig. 02

Gender split

78.8%
Female
21.2%
Male
Demographic split for Empire Beauty Schools audience in United States
MetricValue
Female78.8%
Male21.2%
Average age33.8
Estimated audience size698,773
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Empire Beauty Schools audience in United States
Age bracketShare%
16-1933%
20-2923%
30-3919%
40-4916%
50+10%
Fig. 04

Worldwide distribution

98.3%

of the worldwide Empire Beauty Schools audience comes from United States.

Worldwide audience distribution share by country for Empire Beauty Schools
CountryShare
United States98.3%
China0.6%
Philippines0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Empire Beauty Schools audience in United States is strongest.

Fig. 05

Top regions by affinity

Empire Beauty Schools customers by region in United States
#RegionReachAffinity×
01New Hampshire~20K7.18×
02Pennsylvania~100K4.95×
03Kentucky~30K4.06×
04Maine~8K3.08×
05Georgia~60K3.04×
06Rhode Island~6K2.62×
07Indiana~30K2.34×
08Arizona~30K2.22×
09Minnesota~20K1.80×
10North Carolina~40K1.79×
11Tennessee~20K1.60×
12Virginia~30K1.52×
13Wisconsin~20K1.50×
14Maryland~20K1.36×
15Colorado~10K1.33×
16New Jersey~20K1.31×
17New York~50K1.18×
18Massachusetts~10K1.06×
19Michigan~20K0.97×
20Vermont<1K0.82×
21Delaware~2K0.81×
22Alaska~1K0.81×
23North Dakota~1K0.80×
24Montana~2K0.79×
25South Dakota~1K0.79×
26Idaho~3K0.76×
27Hawaii~2K0.75×
28Nebraska~3K0.73×
29Ohio~20K0.72×
30New Mexico~2K0.72×
31Oklahoma~5K0.63×
32Utah~4K0.63×
33Kansas~3K0.61×
34West Virginia~2K0.61×
35Iowa~3K0.60×
36Oregon~5K0.57×
37Louisiana~5K0.53×
38Illinois~10K0.50×
39Washington, District of Columbia~1K0.50×
40Florida~20K0.48×
41Mississippi~3K0.48×
42Arkansas~3K0.47×
43Nevada~3K0.44×
44Alabama~4K0.43×
45South Carolina~4K0.41×
46Connecticut~3K0.38×
47Washington~5K0.36×
48Missouri~4K0.34×
49Texas~9K0.15×
50California~10K0.13×
Fig. 06

Affinity by region

Affinity by region — Empire Beauty Schools, United States
0.13×1.00×7.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Empire Beauty Schools audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Empire Beauty Schools audience
#·InterestCategoryAffinity×
01The London School of Beauty & Make-upBusiness & Career357.87×
02Salon ServicesShopping133.48×
03Lorenzo's OilBusiness & Career131.64×
04Kron GracieSports130.32×
05Sola Salon StudiosBeauty & Wellness71.00×
06Ran-DMusic & Radio70.79×
07Phenix Salon SuitesBeauty & Wellness60.36×
08Brazilian BlowoutBeauty & Wellness32.19×
09Sport ClipsBeauty & Wellness27.75×
10SalonCentricShopping19.07×
11Hair CutteryBeauty & Wellness17.56×
12SupercutsBeauty & Wellness16.27×
13Pablo SchreiberMovies & TV14.97×
14CosmoProfBeauty & Wellness13.93×
15Makeup LessonsBeauty & Wellness5.29×
16Great ClipsBeauty & Wellness5.18×
17ULTA BeautyBeauty & Wellness3.39×
18CaseyMusic & Radio3.14×
19FoodFood & Beverages1.53×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Empire Beauty Schools audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Empire Beauty Schools audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.32×
ExtroversionTHRILL1.32×
Luxury OrientationPREMIUM1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Empire Beauty Schools audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.72×
DIY MentalityTHRILL0.85×
Need for SecurityCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Empire Beauty Schools's target market in United States?

Empire Beauty Schools's target market in United States covers an estimated 698,773 people, concentrated in Pennsylvania and Georgia.

02

What is the gender split and age of Empire Beauty Schools customers?

78.8% of the Empire Beauty Schools audience are female, 21.2% are male, with an average age of 33.8 years.

03

Which brands do Empire Beauty Schools fans like most?

Empire Beauty Schools fans show strongest brand affinity for The London School of Beauty & Make-up (357.87×), Salon Services (133.48×), and Sola Salon Studios (71×) over the country average.

04

Where do Empire Beauty Schools fans live in United States?

Empire Beauty Schools fans in United States are most concentrated in Pennsylvania (reach ~100K), Georgia (reach ~60K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Empire Beauty Schools fans also like?

Beyond Empire Beauty Schools itself, the audience over-indexes on Salon Services (133.48×), Sola Salon Studios (71×), Sport Clips (27.75×), and Phenix Salon Suites (60.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Empire Beauty Schools audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Empire Beauty Schools. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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