Rascasse Audience Intelligence

Brazilian Blowout Audience in United States

A data profile of the people who buy, follow and care about Brazilian Blowout in United States — modelled from more than twelve digital signal sources. Brazilian Blowout has an estimated audience of 442,519 people in United States.

#39among Hair in United States#11888among Topic in United States#429in Beauty & Wellness

The average Brazilian Blowout fan in United States is 35.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Secret Life Of Pets, Magen David Adom, Ombre, with strongest over-indexing on The Secret Life Of Pets (86.1× the country average).

Demographically, the Brazilian Blowout audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Luxury Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brazilian Blowout fan in United States is more female, around 35.1 years old, with strong Luxury Orientation tendencies and a notable affinity for The Secret Life Of Pets.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brazilian Blowout profile in United States.

Audience size
443K
in United States
Gender
82.5%♀
17.5% male
Age
35.1
average years
Country rank
#39282
Topic in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brazilian Blowout fans

82.5% are female, 17.5% are male, average age 35.1.

Fig. 02

Gender split

82.5%
Female
17.5%
Male
Demographic split for Brazilian Blowout audience in United States
MetricValue
Female82.5%
Male17.5%
Average age35.1
Estimated audience size442,519
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Brazilian Blowout audience in United States
Age bracketShare%
16-1930%
20-2920%
30-3920%
40-4919%
50+11%
Fig. 04

Worldwide distribution

22.5%

of the worldwide Brazilian Blowout audience comes from United States.

Worldwide audience distribution share by country for Brazilian Blowout
CountryShare
United States22.5%
Japan8.9%
Brazil8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brazilian Blowout audience in United States is strongest.

Fig. 05

Top regions by affinity

Brazilian Blowout fans by region: top regions in United States
#RegionReachAffinity×
01Texas~60K1.59×
02California~70K1.37×
03Mississippi~5K1.34×
04West Virginia~3K1.32×
05Hawaii~2K1.27×
06Oklahoma~6K1.24×
07South Carolina~8K1.21×
08Louisiana~7K1.18×
09Washington~10K1.16×
10Arkansas~4K1.16×
11Arizona~10K1.15×
12Alabama~7K1.15×
13Florida~30K1.13×
14Virginia~10K1.10×
15Tennessee~10K1.08×
16Idaho~2K1.08×
17Connecticut~5K1.07×
18Utah~4K1.05×
19Oregon~5K1.04×
20Rhode Island~1K1.04×
21North Carolina~10K1.03×
22Kentucky~6K1.01×
23Massachusetts~9K1.00×
24Alaska<1K0.99×
25Nevada~4K0.97×
26New Mexico~2K0.97×
27Montana~1K0.96×
28Illinois~10K0.95×
29Michigan~10K0.95×
30Indiana~8K0.95×
31Pennsylvania~10K0.93×
32North Dakota<1K0.93×
33Ohio~10K0.91×
34New Jersey~10K0.91×
35Colorado~6K0.90×
36Iowa~3K0.90×
37Missouri~6K0.88×
38Minnesota~6K0.88×
39Nebraska~2K0.88×
40Maine~1K0.87×
41New York~20K0.86×
42Georgia~10K0.86×
43Kansas~3K0.86×
44New Hampshire~2K0.86×
45Maryland~6K0.85×
46Washington, District of Columbia~1K0.85×
47Delaware~1K0.83×
48South Dakota<1K0.77×
49Wisconsin~5K0.74×
50Vermont<1K0.73×
Fig. 06

Affinity by region

Affinity by region — Brazilian Blowout, United States
0.73×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brazilian Blowout audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brazilian Blowout audience
#·InterestCategoryAffinity×
01Old Port of MontrealTravel & Leisure261.94×
02Magen David AdomPolitics & Society200.62×
03Modern Salon & SpaBeauty & Wellness186.93×
04Université de MontréalBusiness & Career139.12×
05Salon LineBeauty & Wellness129.46×
06CapriceFashion & Accessoires107.64×
07The Secret Life Of PetsMovies & TV86.10×
08Tonalá, JaliscoTravel & Leisure77.73×
09Bellami HairBeauty & Wellness65.96×
10Singapore Changi AirportTravel & Leisure57.70×
11ZapopanMusic & Radio45.52×
12Paul MitchellBeauty & Wellness42.35×
13OmbreBeauty & Wellness39.95×
14Empire Beauty SchoolsBusiness & Career39.93×
15Piggly WigglyFood & Beverages20.00×
16Hair StylistsBeauty & Wellness12.39×
17Human hair colorBeauty & Wellness10.02×
18Beauty & FashionBeauty & Wellness8.56×
19Hair straighteningBeauty & Wellness6.78×
20Health And BeautyBeauty & Wellness6.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brazilian Blowout audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brazilian Blowout audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.87×
SustainabilityBALANCE1.67×
Design AffinityPREMIUM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brazilian Blowout audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.68×
DIY MentalityTHRILL0.83×
Family OrientationCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brazilian Blowout have in United States?

Brazilian Blowout has an estimated audience of 442,519 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Brazilian Blowout fans?

82.5% of Brazilian Blowout fans are female, 17.5% are male, with an average age of 35.1 years.

03

Which brands do Brazilian Blowout fans like most?

Brazilian Blowout fans show strongest brand affinity for The Secret Life Of Pets (86.1×), Magen David Adom (200.62×), and Ombre (39.95×) over the country average.

04

Where do Brazilian Blowout fans live in United States?

Brazilian Blowout fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Brazilian Blowout fans also like?

Beyond Brazilian Blowout itself, the audience over-indexes on Magen David Adom (200.62×), Ombre (39.95×), Modern Salon & Spa (186.93×), and Caprice (107.64×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Brazilian Blowout. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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