Brazilian Blowout Audience in United States

Brazilian Blowout logo

Brazilian Blowout has an estimated audience of 442,519 people in United States. 82.5% are female, 17.5% are male, average age 35.1. Top regions: California, Texas, Florida. Top brand affinities: Magen David Adom, The Secret Life Of Pets, Ombre, Modern Salon & Spa, Caprice.

The average Brazilian Blowout fan in United States is 35.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Magen David Adom, The Secret Life Of Pets, Ombre, with strongest over-indexing on Magen David Adom (200.62× the country average). Demographically, the Brazilian Blowout audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

Demographics of Brazilian Blowout fans

Demographic split for Brazilian Blowout audience in United States
MetricValue
Female82.5%
Male17.5%
Average age35.1
Estimated audience size442,519

Audience persona

The typical Brazilian Blowout fan in United States is more female, around 35.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Magen David Adom.

Top regions in United States

Top regions ranked by reach for Brazilian Blowout in United States
RegionReachAffinity
California71,2871.46×
Texas64,2911.69×
Florida34,6011.15×
New York22,5390.91×
Illinois14,7461×
Pennsylvania14,4500.97×
North Carolina14,2961.07×
Ohio12,9890.95×
Virginia12,2891.14×
Georgia12,2690.9×
Michigan11,4640.99×
Washington10,6821.2×
New Jersey10,6630.95×
Arizona10,3001.14×
Tennessee9,9651.12×
Massachusetts9,1451.05×
Indiana7,7500.96×
South Carolina7,7171.16×
Alabama7,1651.16×
Maryland6,7530.89×
Louisiana6,6411.16×
Colorado6,3920.92×
Missouri6,1990.87×
Oklahoma5,9571.21×
Minnesota5,5910.88×
Kentucky5,4570.98×
Oregon5,2901.04×
Mississippi4,8851.34×
Connecticut4,7241.06×
Wisconsin4,7160.71×
Utah4,1611.05×
Arkansas4,1211.13×
Nevada4,0690.95×
Iowa3,3030.91×
Kansas2,9630.85×
West Virginia2,6081.27×
Idaho2,3511.06×
Hawaii2,3471.23×
New Mexico2,1020.95×
Nebraska1,9020.86×
New Hampshire1,4530.83×
Rhode Island1,4111×
Maine1,3070.82×
Washington, District of Columbia1,1330.85×
Montana1,1210.91×
Delaware9440.77×
Alaska8330.88×
North Dakota7500.83×
South Dakota6760.66×
Vermont4120.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brazilian Blowout audience
BrandAffinityCategory
Magen David Adom200.62×Politics & Society
The Secret Life Of Pets86.1×Movies & TV
Ombre39.95×Beauty & Wellness
Modern Salon & Spa186.93×Beauty & Wellness
Caprice107.64×Fashion & Accessoires
Old Port of Montreal261.94×Travel & Leisure
Salon Line129.46×Beauty & Wellness
Université de Montréal139.12×Business & Career
Bellami Hair65.96×Beauty & Wellness
Piggly Wiggly20×Food & Beverages
Paul Mitchell42.35×Beauty & Wellness
Hair Stylists12.39×Beauty & Wellness
Hair straightening6.78×Beauty & Wellness
Beauty & Fashion8.56×Beauty & Wellness
Empire Beauty Schools39.93×Business & Career
Singapore Changi Airport57.7×Travel & Leisure
Human hair color10.02×Beauty & Wellness
Tonalá, Jalisco77.73×Travel & Leisure
Health And Beauty6.28×Beauty & Wellness
Blo Blow Dry Bar43.11×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brazilian Blowout audience
TraitClusterScore
Luxury OrientationPREMIUM4.58
Price SensitivityPREMIUM2.5
DIY MentalityTHRILL1.93
Quality AwarenessPREMIUM1.8
Convenience OrientationPREMIUM1.8
Design AffinityPREMIUM1.76

Worldwide distribution

Worldwide audience distribution share by country for Brazilian Blowout
CountryShare
United States22.6%
Japan8.9%
Brazil8.6%

See Brazilian Blowout audiences in other countries

More Hair audiences in United States

Frequently asked questions

How many fans does Brazilian Blowout have in United States?

Brazilian Blowout has an estimated audience of 442,519 people in United States, concentrated in California and Texas.

What is the gender split and age of Brazilian Blowout fans?

82.5% of Brazilian Blowout fans are female, 17.5% are male, with an average age of 35.1 years.

Which brands do Brazilian Blowout fans like most?

Brazilian Blowout fans show strongest brand affinity for Magen David Adom (200.62×), The Secret Life Of Pets (86.1×), and Ombre (39.95×) over the country average.

Where do Brazilian Blowout fans live in United States?

Brazilian Blowout fans in United States are most concentrated in California (reach 71,287), Texas (reach 64,291), and Florida (reach 34,601). These three regions account for the largest share of the active audience.

What other brands do Brazilian Blowout fans also like?

Beyond Brazilian Blowout itself, the audience over-indexes on The Secret Life Of Pets (86.1×), Ombre (39.95×), Modern Salon & Spa (186.93×), and Caprice (107.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brazilian Blowout. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.