A data profile of the people who buy, follow and care about Zapopan in United States — modelled from more than twelve digital signal sources. Zapopan has an estimated audience of 443,310 people in United States.
The average Zapopan fan in United States is 38.4 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Volaris, The UPS Store, OXXO, with strongest over-indexing on Volaris (49.29× the country average).
Demographically, the Zapopan audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Urban Lifestyle, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Zapopan fan in United States is more female, around 38.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Volaris.
The key figures that characterise the Zapopan profile in United States.
55.8% are female, 44.2% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 38.4 |
| Estimated audience size | 443,310 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 15% |
Where the Zapopan audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~90K | 3.30× | |
| 02 | Texas | ~50K | 2.23× | |
| 03 | Arizona | ~10K | 2.14× | |
| 04 | Nevada | ~5K | 1.92× | |
| 05 | Alabama | ~7K | 1.90× | |
| 06 | Illinois | ~10K | 1.72× | |
| 07 | New Jersey | ~10K | 1.64× | |
| 08 | Washington | ~8K | 1.54× | |
| 09 | New Mexico | ~2K | 1.39× | |
| 10 | New York | ~20K | 1.25× | |
| 11 | Georgia | ~10K | 1.25× | |
| 12 | Colorado | ~5K | 1.25× | |
| 13 | Utah | ~3K | 1.25× | |
| 14 | Oregon | ~4K | 1.22× | |
| 15 | Florida | ~20K | 1.17× | |
| 16 | Massachusetts | ~6K | 1.14× | |
| 17 | Washington, District of Columbia | <1K | 1.06× | |
| 18 | Maryland | ~5K | 1.03× | |
| 19 | Kansas | ~2K | 1.03× | |
| 20 | Virginia | ~6K | 1.02× | |
| 21 | Connecticut | ~3K | 0.99× | |
| 22 | North Carolina | ~8K | 0.98× | |
| 23 | Idaho | ~1K | 0.97× | |
| 24 | Nebraska | ~1K | 0.96× | |
| 25 | Rhode Island | <1K | 0.95× | |
| 26 | Oklahoma | ~3K | 0.94× | |
| 27 | Delaware | <1K | 0.91× | |
| 28 | Alaska | <1K | 0.88× | |
| 29 | Vermont | <1K | 0.88× | |
| 30 | Arkansas | ~2K | 0.87× | |
| 31 | Iowa | ~2K | 0.87× | |
| 32 | South Dakota | <1K | 0.85× | |
| 33 | North Dakota | <1K | 0.85× | |
| 34 | Wisconsin | ~3K | 0.84× | |
| 35 | New Hampshire | <1K | 0.82× | |
| 36 | Montana | <1K | 0.82× | |
| 37 | Tennessee | ~4K | 0.79× | |
| 38 | Maine | <1K | 0.79× | |
| 39 | Indiana | ~4K | 0.78× | |
| 40 | West Virginia | <1K | 0.77× | |
| 41 | Hawaii | <1K | 0.77× | |
| 42 | Minnesota | ~3K | 0.76× | |
| 43 | Missouri | ~3K | 0.75× | |
| 44 | South Carolina | ~3K | 0.74× | |
| 45 | Mississippi | ~2K | 0.72× | |
| 46 | Pennsylvania | ~6K | 0.71× | |
| 47 | Louisiana | ~2K | 0.70× | |
| 48 | Kentucky | ~2K | 0.70× | |
| 49 | Michigan | ~5K | 0.68× | |
| 50 | Ohio | ~5K | 0.60× |
The strongest cross-interests of the Zapopan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | OXXO | Fashion & Accessoires | 54.36× | ||
| 02 | Volaris | Travel & Leisure | 49.29× | ||
| 03 | Brazilian Blowout | Beauty & Wellness | 45.52× | ||
| 04 | CoolSculpting | Health | 30.17× | ||
| 05 | Aeroméxico | Travel & Leisure | 23.62× | ||
| 06 | Acapulco | Travel & Leisure | 20.83× | ||
| 07 | Lyric poetry | Literature | 18.02× | ||
| 08 | FIFA Club World Cup | Sports | 14.70× | ||
| 09 | Atlético Madrid | Sports | 13.81× | ||
| 10 | Benny Blanco | Music & Radio | 10.89× | ||
| 11 | San Diego Padres | Sports | 10.27× | ||
| 12 | Web server | Technology & Electronics | 9.59× | ||
| 13 | Liga MX | Sports | 7.73× | ||
| 14 | The UPS Store | Shopping | 6.99× | ||
| 15 | Milwaukee Brewers | Sports | 6.22× | ||
| 16 | Internet & Social Media | 4.37× | |||
| 17 | United States Postal Service | Business & Career | 3.87× | ||
| 18 | Las Vegas | Travel & Leisure | 3.45× | ||
| 19 | Planet Fitness | Sports | 3.31× | ||
| 20 | Google Maps | Internet & Social Media | 2.91× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.81× | |
| Spirituality | BALANCE | 1.77× | |
| Convenience Orientation | PREMIUM | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.69× | |
| Design Affinity | PREMIUM | 0.71× | |
| Individualism | JOY | 0.72× |
Zapopan has an estimated audience of 443,310 people in United States, concentrated in California and Texas.
55.8% of Zapopan fans are female, 44.2% are male, with an average age of 38.4 years.
Zapopan fans show strongest brand affinity for Volaris (49.29×), The UPS Store (6.99×), and OXXO (54.36×) over the country average.
Zapopan fans in United States are most concentrated in California (reach ~90K), Texas (reach ~50K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Zapopan itself, the audience over-indexes on The UPS Store (6.99×), OXXO (54.36×), Aeroméxico (23.62×), and Web server (9.59×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Zapopan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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