Rascasse Audience Intelligence

OXXO Target Market in United States

A data profile of the people who buy, follow and care about OXXO in United States — modelled from more than twelve digital signal sources. OXXO has an estimated audience of 455,266 people in United States.

#3998among Brand in United States#1374in Fashion & Accessoires

The average OXXO fan in United States is 32.4 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Volaris, Bodega Aurrerá, Banorte, with strongest over-indexing on Volaris (55.71× the country average).

Demographically, the OXXO audience skews more male with an average age of 32.4, and over-indexes on personality traits such as Tradition, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical OXXO fan in United States is more male, around 32.4 years old, with strong Tradition tendencies and a notable affinity for Volaris.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the OXXO profile in United States.

Audience size
455K
in United States
Gender
43.1%♀
56.9% male
Age
32.4
average years
Country rank
#38702
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of OXXO

43.1% are female, 56.9% are male, average age 32.4.

Fig. 02

Gender split

43.1%
Female
56.9%
Male
Demographic split for OXXO audience in United States
MetricValue
Female43.1%
Male56.9%
Average age32.4
Estimated audience size455,266
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the OXXO audience in United States
Age bracketShare%
16-1936%
20-2924%
30-3917%
40-4914%
50+9%
Fig. 04

Worldwide distribution

3.2%

of the worldwide OXXO audience comes from United States.

Worldwide audience distribution share by country for OXXO
CountryShare
Mexico50.7%
Brazil17.7%
Colombia7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the OXXO audience in United States is strongest.

Fig. 05

Top regions by affinity

OXXO customers by region in United States
#RegionReachAffinity×
01Arkansas~20K4.57×
02Texas~200K4.17×
03California~100K2.91×
04New Mexico~6K2.84×
05Arizona~20K2.66×
06Nevada~8K1.77×
07Illinois~20K1.35×
08Colorado~9K1.33×
09Oregon~6K1.27×
10Florida~40K1.19×
11Kansas~4K1.19×
12Washington~10K1.18×
13Utah~5K1.16×
14Wyoming<1K1.07×
15Idaho~2K1.05×
16Washington, District of Columbia~1K1.03×
17Oklahoma~5K1.00×
18New York~20K0.92×
19Virginia~10K0.89×
20Tennessee~8K0.87×
21Georgia~10K0.83×
22New Jersey~9K0.81×
23Nebraska~2K0.81×
24Alaska<1K0.81×
25Iowa~3K0.80×
26South Dakota<1K0.79×
27North Dakota<1K0.77×
28Delaware<1K0.75×
29North Carolina~10K0.73×
30Wisconsin~5K0.72×
31Minnesota~5K0.72×
32Montana<1K0.72×
33Indiana~6K0.71×
34Mississippi~3K0.69×
35Louisiana~4K0.68×
36Rhode Island<1K0.68×
37Missouri~5K0.67×
38South Carolina~4K0.65×
39Kentucky~4K0.65×
40West Virginia~1K0.65×
41Hawaii~1K0.65×
42Maine~1K0.65×
43New Hampshire~1K0.64×
44Michigan~7K0.61×
45Alabama~4K0.61×
46Maryland~5K0.60×
47Connecticut~3K0.59×
48Massachusetts~5K0.53×
49Ohio~7K0.52×
50Pennsylvania~7K0.47×
Fig. 06

Affinity by region

Affinity by region — OXXO, United States
0.47×1.00×4.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the OXXO audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for OXXO audience
#·InterestCategoryAffinity×
01BanorteBusiness & Career176.05×
02SorianaShopping150.02×
03Bodega AurreráFood & Beverages146.56×
04ChedrauiShopping127.58×
05BBVA BancomerBusiness & Career118.18×
06Banco AztecaBusiness & Career112.99×
07TelcelTechnology & Electronics105.72×
08MudoShopping87.53×
09Querétaro F.C.Sports58.29×
10VolarisTravel & Leisure55.71×
11Monterrey Institute of Technology and Higher EducationBusiness & Career45.88×
12BBVABusiness & Career43.79×
13AeroméxicoTravel & Leisure28.90×
14Chihuahua (state)Travel & Leisure23.87×
15PueblaTravel & Leisure18.97×
16SonoraTravel & Leisure17.98×
17PetróleoCars & Mobility13.48×
18MonterreyTravel & Leisure13.44×
19CitibankBusiness & Career12.42×
20Instant messagingInternet & Social Media7.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the OXXO audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by OXXO audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.03×
MindfulnessBALANCE1.71×
Social Media UsageJOY1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by OXXO audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.67×
Sports ActivityPOWER0.73×
Pet OwnershipJOY0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is OXXO's target market in United States?

OXXO's target market in United States covers an estimated 455,266 people, concentrated in Texas and California.

02

What is the gender split and age of OXXO customers?

43.1% of the OXXO audience are female, 56.9% are male, with an average age of 32.4 years.

03

Which brands do OXXO fans like most?

OXXO fans show strongest brand affinity for Volaris (55.71×), Bodega Aurrerá (146.56×), and Banorte (176.05×) over the country average.

04

Where do OXXO fans live in United States?

OXXO fans in United States are most concentrated in Texas (reach ~200K), California (reach ~100K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do OXXO fans also like?

Beyond OXXO itself, the audience over-indexes on Bodega Aurrerá (146.56×), Banorte (176.05×), Soriana (150.02×), and BBVA Bancomer (118.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See OXXO audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for OXXO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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