OXXO Audience in United States

OXXO logo

OXXO has an estimated audience of 447,663 people in United States. 43.1% are female, 56.9% are male, average age 32.4. Top regions: Texas, California, Florida. Top brand affinities: Volaris, Bodega Aurrerá, Banorte, Soriana, BBVA Bancomer.

The average OXXO fan in United States is 32.4 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Volaris, Bodega Aurrerá, Banorte, with strongest over-indexing on Volaris (55.71× the country average). Demographically, the OXXO audience skews more male with an average age of 32.4, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of OXXO fans

Demographic split for OXXO audience in United States
MetricValue
Female43.1%
Male56.9%
Average age32.4
Estimated audience size447,663

Audience persona

The typical OXXO fan in United States is more male, around 32.4 years old, with strong Social Media Usage tendencies and a notable affinity for Volaris.

Top regions in United States

Top regions ranked by reach for OXXO in United States
RegionReachAffinity
Texas166,2364.32×
California164,6283.34×
Florida41,6731.37×
Arizona26,9212.95×
New York25,2211.01×
Illinois23,7311.59×
Georgia12,8460.93×
Washington12,6381.41×
Virginia11,2931.04×
North Carolina11,0210.82×
Colorado10,4861.49×
New Jersey10,2520.9×
Nevada9,3872.17×
Oregon7,3011.42×
Tennessee7,0770.79×
Michigan6,9900.6×
Pennsylvania6,7470.45×
Ohio6,4010.46×
Indiana5,6500.69×
New Mexico5,5482.47×
Oklahoma5,4631.1×
Utah5,3261.33×
Missouri5,0270.7×
Minnesota5,0170.78×
Wisconsin4,9880.74×
Maryland4,7240.61×
Massachusetts4,7100.53×
South Carolina4,3430.64×
Arkansas4,0711.1×
Kansas3,8751.1×
Louisiana3,6000.62×
Alabama3,4790.56×
Iowa3,2050.87×
Kentucky3,1380.56×
Idaho2,4431.09×
Connecticut2,2000.49×
Nebraska1,8590.83×
Washington, District of Columbia1,5221.13×
Mississippi1,4640.4×
Hawaii8150.42×
Wyoming7361.11×
Delaware6990.57×
Rhode Island6560.46×
Montana5570.45×
New Hampshire5270.3×
South Dakota5250.51×
Maine5090.32×
North Dakota4760.52×
West Virginia4690.23×
Alaska4540.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for OXXO audience
BrandAffinityCategory
Volaris55.71×Travel & Leisure
Bodega Aurrerá146.56×Food & Beverages
Banorte176.05×Business & Career
Soriana150.02×Shopping
BBVA Bancomer118.18×Business & Career
Instant messaging7.93×Internet & Social Media
Chedraui127.58×Shopping
Telcel105.72×Technology & Electronics
Banco Azteca112.99×Business & Career
Citibank12.42×Business & Career
Monterrey Institute of Technology and Higher Education45.88×Business & Career
Sonora17.98×Travel & Leisure
Puebla18.97×Travel & Leisure
Aeroméxico28.9×Travel & Leisure
Chihuahua (state)23.87×Travel & Leisure
BBVA43.79×Business & Career
Querétaro F.C.58.29×Sports
Monterrey13.44×Travel & Leisure
Petróleo13.48×Cars & Mobility
Comercial Mexicana139.69×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by OXXO audience
TraitClusterScore
Social Media UsageJOY1.61
Early Adopter MentalityPOWER1.46
Need for SecurityCONSERVATISM1.4
ExtroversionTHRILL1.33
Urban LifestyleOPEN1.3
LGBTQ+ IdentityOPEN1.29

Worldwide distribution

Worldwide audience distribution share by country for OXXO
CountryShare
Mexico52.0%
Brazil17.9%
Colombia7.1%

See OXXO audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does OXXO have in United States?

OXXO has an estimated audience of 447,663 people in United States, concentrated in Texas and California.

What is the gender split and age of OXXO fans?

43.1% of OXXO fans are female, 56.9% are male, with an average age of 32.4 years.

Which brands do OXXO fans like most?

OXXO fans show strongest brand affinity for Volaris (55.71×), Bodega Aurrerá (146.56×), and Banorte (176.05×) over the country average.

Where do OXXO fans live in United States?

OXXO fans in United States are most concentrated in Texas (reach 166,236), California (reach 164,628), and Florida (reach 41,673). These three regions account for the largest share of the active audience.

What other brands do OXXO fans also like?

Beyond OXXO itself, the audience over-indexes on Bodega Aurrerá (146.56×), Banorte (176.05×), Soriana (150.02×), and BBVA Bancomer (118.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for OXXO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.