Soriana Audience in United States

Soriana has an estimated audience of 256,894 people in United States. 49.4% are female, 50.6% are male, average age 35.1. Top regions: Texas, California, Florida. Top brand affinities: Google Maps, Volaris, Scotiabank, Indeed.com, Margot Robbie.

The average Soriana fan in United States is 35.1 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Google Maps, Volaris, Scotiabank, with strongest over-indexing on Google Maps (14.13× the country average). Demographically, the Soriana audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Social Media Usage, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Supermarket

Demographics of Soriana fans

Demographic split for Soriana audience in United States
MetricValue
Female49.4%
Male50.6%
Average age35.1
Estimated audience size256,894

Audience persona

The typical Soriana fan in United States is balanced, around 35.1 years old, with strong Social Media Usage tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Soriana in United States
RegionReachAffinity
Texas153,9146.97×
California112,2943.97×
Florida14,0110.81×
Arizona13,9412.66×
Virginia12,5642.01×
Illinois10,5641.23×
New York10,3860.72×
Georgia7,5670.96×
Colorado6,4771.6×
North Carolina5,6280.73×
Washington5,4121.05×
Michigan4,8020.71×
Arkansas4,0761.93×
New Mexico3,9833.09×
Ohio3,6690.46×
New Jersey3,6230.55×
Nevada3,6221.46×
Tennessee3,5960.7×
Oregon3,3521.14×
Indiana3,1770.68×
Pennsylvania3,0230.35×
Missouri2,8240.68×
Oklahoma2,6340.92×
Minnesota2,4550.67×
Wisconsin2,4530.63×
Alabama2,3130.64×
Utah2,2901×
South Carolina2,1670.56×
Kansas2,1511.06×
Louisiana2,0860.63×
Kentucky2,0060.62×
Maryland1,7910.41×
Massachusetts1,7770.35×
Iowa1,3170.62×
Mississippi1,1070.52×
Connecticut1,0170.39×
Washington, District of Columbia1,0081.31×
Nebraska9310.72×
Idaho8440.66×
Hawaii3840.35×
South Dakota3180.54×
Montana2840.4×
West Virginia2830.24×
Alaska2820.51×
Wyoming2640.69×
Rhode Island2600.32×
Maine2600.28×
North Dakota2550.48×
New Hampshire2330.23×
Delaware2330.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Soriana audience
BrandAffinityCategory
Google Maps14.13×Internet & Social Media
Volaris45.49×Travel & Leisure
Scotiabank141.05×Business & Career
Indeed.com11.22×Business & Career
Margot Robbie24.98×Movies & TV
OXXO115.81×Fashion & Accessoires
rose wine52.4×Food & Beverages
MoneyGram27.22×Business & Career
Sake40.6×Food & Beverages
Enterprise Rent-A-Car9.76×Cars & Mobility
Circle K10.21×Shopping
United States Postal Service5.65×Business & Career
Club América14.58×Sports
Capital One5.49×Business & Career
Google News7.74×News
Apple Store10.27×Shopping
Acapulco28.63×Travel & Leisure
Madrid16.41×Travel & Leisure
Ana Brenda Contreras54.64×Movies & TV
Web server9.61×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Soriana audience
TraitClusterScore
Social Media UsageJOY1.44
ExtroversionTHRILL1.31
Need for SecurityCONSERVATISM1.27
Urban LifestyleOPEN1.26
Price SensitivityPREMIUM1.24
SpiritualityBALANCE1.23

Worldwide distribution

Worldwide audience distribution share by country for Soriana
CountryShare
Mexico88.6%
United States4.3%
Spain1.5%

See Soriana audiences in other countries

More Supermarket audiences in United States

Frequently asked questions

How many fans does Soriana have in United States?

Soriana has an estimated audience of 256,894 people in United States, concentrated in Texas and California.

What is the gender split and age of Soriana fans?

49.4% of Soriana fans are female, 50.6% are male, with an average age of 35.1 years.

Which brands do Soriana fans like most?

Soriana fans show strongest brand affinity for Google Maps (14.13×), Volaris (45.49×), and Scotiabank (141.05×) over the country average.

Where do Soriana fans live in United States?

Soriana fans in United States are most concentrated in Texas (reach 153,914), California (reach 112,294), and Florida (reach 14,011). These three regions account for the largest share of the active audience.

What other brands do Soriana fans also like?

Beyond Soriana itself, the audience over-indexes on Volaris (45.49×), Scotiabank (141.05×), Indeed.com (11.22×), and Margot Robbie (24.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Soriana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.