Rascasse Audience Intelligence

Soriana Target Market in United States

A data profile of the people who buy, follow and care about Soriana in United States — modelled from more than twelve digital signal sources. Soriana has an estimated audience of 256,588 people in United States.

#80among Supermarket in United States#5422among Brand in United States#742in Shopping

The average Soriana fan in United States is 35.1 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Volaris, Scotiabank, OXXO, with strongest over-indexing on Volaris (63.07× the country average).

Demographically, the Soriana audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Need for Security, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Soriana fan in United States is balanced, around 35.1 years old, with strong Need for Security tendencies and a notable affinity for Volaris.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Soriana profile in United States.

Audience size
257K
in United States
Gender
49.4%♀
50.6% male
Age
35.1
average years
Country rank
#52204
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Soriana

49.4% are female, 50.6% are male, average age 35.1.

Fig. 02

Gender split

49.4%
Female
50.6%
Male
Demographic split for Soriana audience in United States
MetricValue
Female49.4%
Male50.6%
Average age35.1
Estimated audience size256,588
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Soriana audience in United States
Age bracketShare%
16-1927%
20-2924%
30-3921%
40-4918%
50+10%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Soriana audience comes from United States.

Worldwide audience distribution share by country for Soriana
CountryShare
Mexico90.9%
United States3.3%
Spain1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Soriana audience in United States is strongest.

Fig. 05

Top regions by affinity

Soriana customers by region in United States
#RegionReachAffinity×
01Texas~100K6.68×
02California~100K3.90×
03New Mexico~3K2.63×
04Arizona~10K2.54×
05Arkansas~4K1.80×
06Virginia~10K1.72×
07Nevada~4K1.49×
08Colorado~6K1.43×
09Illinois~10K1.27×
10Washington, District of Columbia<1K1.12×
11Kansas~2K1.10×
12Oregon~3K1.07×
13Washington~5K1.04×
14Utah~2K1.02×
15Georgia~8K1.00×
16Oklahoma~3K0.98×
17Alaska<1K0.91×
18Vermont<1K0.90×
19South Dakota<1K0.89×
20North Dakota<1K0.89×
21Nebraska~1K0.87×
22Montana<1K0.87×
23Idaho~1K0.86×
24Rhode Island<1K0.85×
25Delaware<1K0.85×
26West Virginia~1K0.84×
27Maine<1K0.84×
28Iowa~2K0.83×
29New Hampshire<1K0.83×
30Mississippi~2K0.82×
31Hawaii<1K0.82×
32Florida~10K0.81×
33Tennessee~4K0.80×
34Louisiana~3K0.79×
35Indiana~4K0.76×
36Kentucky~2K0.76×
37Minnesota~3K0.75×
38Michigan~5K0.74×
39Alabama~3K0.74×
40North Carolina~6K0.73×
41Missouri~3K0.72×
42South Carolina~3K0.72×
43Wisconsin~3K0.72×
44New York~10K0.69×
45Connecticut~2K0.67×
46New Jersey~4K0.64×
47Maryland~3K0.60×
48Ohio~4K0.55×
49Massachusetts~3K0.55×
50Pennsylvania~4K0.49×
Fig. 06

Affinity by region

Affinity by region — Soriana, United States
0.49×1.00×6.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Soriana audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Soriana audience
#·InterestCategoryAffinity×
01ScotiabankBusiness & Career165.77×
02OXXOFashion & Accessoires150.02×
03VolarisTravel & Leisure63.07×
04SakeFood & Beverages57.52×
05rose wineFood & Beverages56.08×
06Club LeónSports47.12×
07Karla SouzaMovies & TV46.17×
08Eiza GonzálezMovies & TV36.41×
09HSBCBusiness & Career33.35×
10AeroméxicoTravel & Leisure31.97×
11AcapulcoTravel & Leisure22.31×
12Kelly OsbourneMusic & Radio19.89×
13Low-cost carrierTravel & Leisure16.59×
14Al Nassr FCSports16.42×
15Club AméricaSports14.89×
16Web serverTechnology & Electronics14.23×
17Lindsey VonnSports9.86×
18VineyardFood & Beverages7.60×
19United States Postal ServiceBusiness & Career5.53×
20FIFA World CupSports3.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Soriana audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Soriana audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.02×
Urban LifestyleOPEN1.95×
SpiritualityBALANCE1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Soriana audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.76×
IndividualismJOY0.77×
Early Adopter MentalityPOWER0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Soriana's target market in United States?

Soriana's target market in United States covers an estimated 256,588 people, concentrated in Texas and California.

02

What is the gender split and age of Soriana customers?

49.4% of the Soriana audience are female, 50.6% are male, with an average age of 35.1 years.

03

Which brands do Soriana fans like most?

Soriana fans show strongest brand affinity for Volaris (63.07×), Scotiabank (165.77×), and OXXO (150.02×) over the country average.

04

Where do Soriana fans live in United States?

Soriana fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Soriana fans also like?

Beyond Soriana itself, the audience over-indexes on Scotiabank (165.77×), OXXO (150.02×), Sake (57.52×), and Eiza González (36.41×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Supermarket audiences in United States

See Soriana audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Soriana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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