Rascasse Audience Intelligence

Low-cost carrier Audience in United States

A data profile of the people who buy, follow and care about Low-cost carrier in United States — modelled from more than twelve digital signal sources. Low-cost carrier has an estimated audience of 3,478,168 people in United States.

#38among Travel type in United States#4678among Topic in United States#745in Travel & Leisure

The average Low-cost carrier fan in United States is 44.0 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, North Carolina, Ohio.

Top brand affinities include Volaris, Spirit Airlines, Avianca, with strongest over-indexing on Volaris (65.26× the country average).

Demographically, the Low-cost carrier audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Quality Awareness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Low-cost carrier fan in United States is more female, around 44.0 years old, with strong Quality Awareness tendencies and a notable affinity for Volaris.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Low-cost carrier profile in United States.

Audience size
3.5M
in United States
Gender
55.9%♀
44.1% male
Age
44.0
average years
Country rank
#9075
Topic in United States
Fig. 01

Search interest · 12-month trend

+12400%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Low-cost carrier fans

55.9% are female, 44.1% are male, average age 44.0.

Fig. 02

Gender split

55.9%
Female
44.1%
Male
Demographic split for Low-cost carrier audience in United States
MetricValue
Female55.9%
Male44.1%
Average age44.0
Estimated audience size3,478,168
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Low-cost carrier audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3919%
40-4925%
50+30%
Fig. 04

Worldwide distribution

13.7%

of the worldwide Low-cost carrier audience comes from United States.

Worldwide audience distribution share by country for Low-cost carrier
CountryShare
United States13.7%
Italy12.5%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Low-cost carrier audience in United States is strongest.

Fig. 05

Top regions by affinity

Low-cost carrier fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~200K3.57×
02Rhode Island~40K3.38×
03Connecticut~100K3.23×
04Florida~700K3.16×
05Utah~90K2.82×
06Maine~30K2.46×
07Vermont~10K2.12×
08North Carolina~200K1.98×
09West Virginia~30K1.93×
10Ohio~200K1.86×
11Virginia~200K1.82×
12Louisiana~70K1.53×
13New Hampshire~20K1.50×
14Alabama~60K1.25×
15Pennsylvania~100K1.21×
16Mississippi~30K1.18×
17Massachusetts~80K1.17×
18Nevada~40K1.07×
19New York~200K1.01×
20New Jersey~90K0.99×
21Kentucky~40K0.98×
22Delaware~9K0.93×
23Alaska~7K0.91×
24Nebraska~20K0.89×
25North Dakota~6K0.89×
26South Dakota~7K0.87×
27Arkansas~20K0.83×
28Montana~8K0.83×
29New Mexico~10K0.79×
30Hawaii~10K0.75×
31Washington, District of Columbia~8K0.75×
32Idaho~10K0.74×
33Indiana~50K0.72×
34Maryland~40K0.72×
35Iowa~20K0.70×
36Kansas~20K0.70×
37Tennessee~50K0.69×
38Arizona~50K0.68×
39Washington~50K0.67×
40Oklahoma~20K0.64×
41Wisconsin~30K0.59×
42Oregon~20K0.55×
43Minnesota~30K0.53×
44Missouri~30K0.52×
45Georgia~50K0.50×
46Colorado~30K0.50×
47Michigan~40K0.47×
48Illinois~40K0.37×
49Texas~90K0.32×
50California~100K0.28×
Fig. 06

Affinity by region

Affinity by region — Low-cost carrier, United States
0.28×1.00×3.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Low-cost carrier audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Low-cost carrier audience
#·InterestCategoryAffinity×
01Tijuana International AirportTravel & Leisure82.86×
02Indira Gandhi International AirportTravel & Leisure67.57×
03VolarisTravel & Leisure65.26×
04HungryhouseFood & Beverages45.95×
05French BeeTravel & Leisure32.13×
06AviancaTravel & Leisure30.57×
07AeroméxicoTravel & Leisure20.29×
08Sears (Mexico)Brand18.06×
09Spirit AirlinesTravel & Leisure17.00×
10Qatar AirwaysTravel & Leisure13.89×
11Allegiant AirTravel & Leisure13.76×
12Air FranceTravel & Leisure12.69×
13JetBlueTravel & Leisure10.34×
14CheapOairTravel & Leisure10.11×
15Frontier AirlinesTravel & Leisure9.39×
16Alaska AirlinesTravel & Leisure8.75×
17FlightAwareTravel & Leisure7.55×
18Enterprise Rent-A-CarCars & Mobility6.39×
19Google FlightsTravel & Leisure4.47×
20southwest airlinesTravel & Leisure4.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Low-cost carrier audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Low-cost carrier audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.50×
TravellingTHRILL2.28×
Urban LifestyleOPEN1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Low-cost carrier audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.92×
Social Media UsageJOY1.00×
Pet OwnershipJOY1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Low-cost carrier have in United States?

Low-cost carrier has an estimated audience of 3,478,168 people in United States, concentrated in Florida and North Carolina.

02

What is the gender split and age of Low-cost carrier fans?

55.9% of Low-cost carrier fans are female, 44.1% are male, with an average age of 44.0 years.

03

Which brands do Low-cost carrier fans like most?

Low-cost carrier fans show strongest brand affinity for Volaris (65.26×), Spirit Airlines (17×), and Avianca (30.57×) over the country average.

04

Where do Low-cost carrier fans live in United States?

Low-cost carrier fans in United States are most concentrated in Florida (reach ~700K), North Carolina (reach ~200K), and Ohio (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Low-cost carrier fans also like?

Beyond Low-cost carrier itself, the audience over-indexes on Spirit Airlines (17×), Avianca (30.57×), JetBlue (10.34×), and Tijuana International Airport (82.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel type audiences in United States

See Low-cost carrier audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Low-cost carrier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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