Low-cost carrier Audience in United States

Low-cost carrier logo

Low-cost carrier has an estimated audience of 3,478,168 people in United States. 55.9% are female, 44.1% are male, average age 44.0. Top regions: Florida, California, Texas. Top brand affinities: Volaris, Spirit Airlines, Avianca, JetBlue, Tijuana International Airport.

The average Low-cost carrier fan in United States is 44.0 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Volaris, Spirit Airlines, Avianca, with strongest over-indexing on Volaris (65.26× the country average). Demographically, the Low-cost carrier audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

Demographics of Low-cost carrier fans

Demographic split for Low-cost carrier audience in United States
MetricValue
Female55.9%
Male44.1%
Average age44.0
Estimated audience size3,478,168

Audience persona

The typical Low-cost carrier fan in United States is more female, around 44.0 years old, with strong Quality Awareness tendencies and a notable affinity for Volaris.

Top regions in United States

Top regions ranked by reach for Low-cost carrier in United States
RegionReachAffinity
Florida474,8682.02×
California313,9800.82×
Texas292,1250.98×
New York166,0690.85×
Georgia123,8181.16×
New Jersey114,3901.29×
Michigan110,2431.21×
North Carolina104,9001×
Pennsylvania102,1630.87×
Illinois94,8920.82×
Ohio88,8030.83×
Virginia65,7190.78×
South Carolina60,2091.15×
Minnesota60,0781.21×
Maryland59,7031×
Tennessee55,9780.8×
Massachusetts55,8020.81×
Nevada54,7051.63×
Arizona51,8050.73×
Indiana47,3820.75×
Washington46,4360.67×
Louisiana46,0281.03×
Colorado41,8540.76×
Wisconsin38,2760.73×
Connecticut34,4290.99×
Missouri33,8700.6×
Alabama33,0520.68×
Kentucky25,2930.58×
Mississippi22,1860.77×
Oregon21,2170.53×
Oklahoma20,5600.53×
Utah20,1310.65×
Arkansas19,7100.69×
Hawaii18,3111.22×
Kansas18,0450.66×
Iowa16,0610.56×
West Virginia15,8740.98×
New Hampshire14,0851.03×
Maine13,5931.09×
Idaho13,5310.78×
Alaska13,4041.8×
Delaware13,0501.36×
New Mexico12,7410.73×
Rhode Island12,6301.14×
Washington, District of Columbia12,5641.2×
Montana11,6841.21×
North Dakota11,2291.57×
Wyoming10,8652.11×
Nebraska10,8370.62×
Vermont10,5111.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Low-cost carrier audience
BrandAffinityCategory
Volaris65.26×Travel & Leisure
Spirit Airlines17×Travel & Leisure
Avianca30.57×Travel & Leisure
JetBlue10.34×Travel & Leisure
Tijuana International Airport82.86×Travel & Leisure
Alaska Airlines8.75×Travel & Leisure
Frontier Airlines9.39×Travel & Leisure
Allegiant Air13.76×Travel & Leisure
Enterprise Rent-A-Car6.39×Cars & Mobility
Aeroméxico20.29×Travel & Leisure
Qatar Airways13.89×Travel & Leisure
Indira Gandhi International Airport67.57×Travel & Leisure
Hungryhouse45.95×Food & Beverages
Google Flights4.47×Travel & Leisure
French Bee32.13×Travel & Leisure
CheapOair10.11×Travel & Leisure
southwest airlines4.12×Travel & Leisure
Air France12.69×Travel & Leisure
Sears (Mexico)18.06×
FlightAware7.55×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Low-cost carrier audience
TraitClusterScore
Quality AwarenessPREMIUM2.28
TravellingTHRILL2.06
Price SensitivityPREMIUM1.49
IndulgenceJOY1.35
Sports ActivityPOWER1.31
Design AffinityPREMIUM1.3

Worldwide distribution

Worldwide audience distribution share by country for Low-cost carrier
CountryShare
United States13.7%
Italy12.5%
United Kingdom5.7%

See Low-cost carrier audiences in other countries

More Travel type audiences in United States

Frequently asked questions

How many fans does Low-cost carrier have in United States?

Low-cost carrier has an estimated audience of 3,478,168 people in United States, concentrated in Florida and California.

What is the gender split and age of Low-cost carrier fans?

55.9% of Low-cost carrier fans are female, 44.1% are male, with an average age of 44.0 years.

Which brands do Low-cost carrier fans like most?

Low-cost carrier fans show strongest brand affinity for Volaris (65.26×), Spirit Airlines (17×), and Avianca (30.57×) over the country average.

Where do Low-cost carrier fans live in United States?

Low-cost carrier fans in United States are most concentrated in Florida (reach 474,868), California (reach 313,980), and Texas (reach 292,125). These three regions account for the largest share of the active audience.

What other brands do Low-cost carrier fans also like?

Beyond Low-cost carrier itself, the audience over-indexes on Spirit Airlines (17×), Avianca (30.57×), JetBlue (10.34×), and Tijuana International Airport (82.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Low-cost carrier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.