Rascasse Audience Intelligence

Low-cost carrier Audience in Germany

A data profile of the people who buy, follow and care about Low-cost carrier in Germany — modelled from more than twelve digital signal sources. Low-cost carrier has an estimated audience of 677,441 people in Germany.

#34among Travel type in Germany#3935among Topic in Germany#716in Travel & Leisure

The average Low-cost carrier fan in Germany is 42.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Spirit Airlines, Google Flights, Wizz Air, with strongest over-indexing on Spirit Airlines (110.34× the country average).

Demographically, the Low-cost carrier audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Low-cost carrier fan in Germany is balanced, around 42.3 years old, with strong Travelling tendencies and a notable affinity for Spirit Airlines.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Low-cost carrier profile in Germany.

Audience size
677K
in Germany
Gender
51.1%♀
48.9% male
Age
42.3
average years
Country rank
#9094
Topic in Germany
Fig. 01

Search interest · 12-month trend

-96%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Low-cost carrier fans

51.1% are female, 48.9% are male, average age 42.3.

Fig. 02

Gender split

51.1%
Female
48.9%
Male
Demographic split for Low-cost carrier audience in Germany
MetricValue
Female51.1%
Male48.9%
Average age42.3
Estimated audience size677,441
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Low-cost carrier audience in Germany
Age bracketShare%
16-1913%
20-2916%
30-3921%
40-4926%
50+24%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Low-cost carrier audience comes from Germany.

Worldwide audience distribution share by country for Low-cost carrier
CountryShare
United States13.7%
Italy12.5%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Low-cost carrier audience in Germany is strongest.

Fig. 05

Top regions by affinity

Low-cost carrier fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~7K1.16×
02Saarland~10K1.14×
03Mecklenburg-Vorpommern~10K1.07×
04Sachsen-Anhalt~20K1.05×
05Hamburg~20K1.01×
06Thüringen~20K1.00×
07Brandenburg~20K0.99×
08Schleswig-Holstein~20K0.98×
09Rheinland-Pfalz~30K0.97×
10Sachsen~30K0.94×
11Berlin~30K0.93×
12Hessen~50K0.90×
13Niedersachsen~60K0.88×
14Baden-Württemberg~80K0.87×
15Bayern~90K0.83×
16Nordrhein-Westfalen~100K0.82×
Fig. 06

Affinity by region

Affinity by region — Low-cost carrier, Germany
0.82×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Low-cost carrier audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Low-cost carrier audience
#·InterestCategoryAffinity×
01Spirit AirlinesTravel & Leisure110.34×
02Shopping listTopic80.17×
03TrenitaliaCars & Mobility46.08×
04GettygoCars & Mobility40.91×
05ReifencomShopping40.87×
06BuchbinderCars & Mobility31.05×
07Wizz AirTravel & Leisure23.93×
08Google FlightsTravel & Leisure20.00×
09Alyssa MilanoMovies & TV20.00×
10Lucy LiuMovies & TV20.00×
11Flightradar24Travel & Leisure8.81×
12Sonnenklar.TVTravel & Leisure7.62×
13OpodoTravel & Leisure7.60×
14EurowingsTravel & Leisure6.11×
15RyanairTravel & Leisure5.55×
16Western UnionBusiness & Career5.48×
17SunExpressTravel & Leisure5.38×
18TUITravel & Leisure4.48×
19LufthansaTravel & Leisure3.75×
20CHECK24Business & Career3.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Low-cost carrier audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Low-cost carrier audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL3.37×
Quality AwarenessPREMIUM2.17×
Convenience OrientationPREMIUM2.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Low-cost carrier audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.05×
Social Media UsageJOY1.07×
ExtroversionTHRILL1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Low-cost carrier have in Germany?

Low-cost carrier has an estimated audience of 677,441 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Low-cost carrier fans?

51.1% of Low-cost carrier fans are female, 48.9% are male, with an average age of 42.3 years.

03

Which brands do Low-cost carrier fans like most?

Low-cost carrier fans show strongest brand affinity for Spirit Airlines (110.34×), Google Flights (20×), and Wizz Air (23.93×) over the country average.

04

Where do Low-cost carrier fans live in Germany?

Low-cost carrier fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Low-cost carrier fans also like?

Beyond Low-cost carrier itself, the audience over-indexes on Google Flights (20×), Wizz Air (23.93×), Trenitalia (46.08×), and Shopping list (80.17×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel type audiences in Germany

See Low-cost carrier audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Low-cost carrier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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