CHECK24 Audience in Germany
CHECK24 has an estimated audience of 12,191,929 people in Germany. 47.8% are female, 52.2% are male, average age 36.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Verivox, KaufDa, Borussia Dortmund, Tagesschau, FC Bayern Munich.
The average CHECK24 fan in Germany is 36.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Verivox, KaufDa, Borussia Dortmund, with strongest over-indexing on Verivox (15.46× the country average). Demographically, the CHECK24 audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Price comparison
Demographics of CHECK24 fans
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 36.1 |
| Estimated audience size | 12,191,929 |
Audience persona
The typical CHECK24 fan in Germany is balanced, around 36.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Verivox.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 3,266,503 | 1.22× |
| Bayern | 2,003,645 | 1.02× |
| Baden-Württemberg | 1,803,323 | 1.08× |
| Niedersachsen | 1,344,111 | 1.14× |
| Hessen | 1,003,684 | 1.08× |
| Rheinland-Pfalz | 684,416 | 1.12× |
| Sachsen | 543,627 | 0.91× |
| Berlin | 489,678 | 0.9× |
| Schleswig-Holstein | 451,027 | 1.03× |
| Brandenburg | 366,395 | 0.97× |
| Thüringen | 296,362 | 0.95× |
| Sachsen-Anhalt | 282,629 | 0.89× |
| Hamburg | 270,435 | 0.98× |
| Mecklenburg-Vorpommern | 197,285 | 0.85× |
| Saarland | 138,235 | 0.92× |
| Bremen | 96,503 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Verivox | 15.46× | Business & Career |
| KaufDa | 21.55× | Shopping |
| Borussia Dortmund | 2.45× | Sports |
| Tagesschau | 2.77× | Movies & TV |
| FC Bayern Munich | 2.72× | Sports |
| HeizOel24 | 20.23× | Business & Career |
| FIFA World Cup | 2.72× | Sports |
| Saturn | 7.56× | Travel & Leisure |
| Bundesliga | 2.39× | Sports |
| Electronic funds transfer | 3.55× | Business & Career |
| Aldi Talk | 5.19× | Technology & Electronics |
| Lidl | 2.29× | Shopping |
| Women's soccer | 4.84× | Sports |
| Media Markt | 4.45× | Shopping |
| Business and industry | 1.51× | Business & Career |
| Schufa | 5.56× | Business & Career |
| Mobile telephony | 5.91× | Technology & Electronics |
| Wetter.com | 2.25× | Home & Garden |
| Clark | 12.48× | Business & Career |
| Netto Marken-Discount | 2.04× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.43 |
| Quality Awareness | PREMIUM | 1.58 |
| Indulgence | JOY | 1.34 |
| Design Affinity | PREMIUM | 1.22 |
| Family Orientation | CONSERVATISM | 1.15 |
| Luxury Orientation | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 85.3% |
| Spain | 2.1% |
| Austria | 2.1% |
See CHECK24 audiences in other countries
More Price comparison audiences in Germany
- Idealo (8,556,122)
- Verivox (3,451,690)
- KaufDa (2,415,540)
- Billiger.de (1,987,750)
- Sparwelt (227,283)
Frequently asked questions
How many fans does CHECK24 have in Germany?
CHECK24 has an estimated audience of 12,191,929 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of CHECK24 fans?
47.8% of CHECK24 fans are female, 52.2% are male, with an average age of 36.1 years.
Which brands do CHECK24 fans like most?
CHECK24 fans show strongest brand affinity for Verivox (15.46×), KaufDa (21.55×), and Borussia Dortmund (2.45×) over the country average.
Where do CHECK24 fans live in Germany?
CHECK24 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 3,266,503), Bayern (reach 2,003,645), and Baden-Württemberg (reach 1,803,323). These three regions account for the largest share of the active audience.
What other brands do CHECK24 fans also like?
Beyond CHECK24 itself, the audience over-indexes on KaufDa (21.55×), Borussia Dortmund (2.45×), Tagesschau (2.77×), and FC Bayern Munich (2.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for CHECK24. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.