Rascasse Audience Intelligence

CHECK24 Target Market in Germany

A data profile of the people who buy, follow and care about CHECK24 in Germany — modelled from more than twelve digital signal sources. CHECK24 has an estimated audience of 12,191,929 people in Germany.

#28among Brand in Germany#20in Business & Career

The average CHECK24 fan in Germany is 36.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Verivox, KaufDa, FC Bayern Munich, with strongest over-indexing on Verivox (15.46× the country average).

Demographically, the CHECK24 audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Social Media Usage, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical CHECK24 fan in Germany is balanced, around 36.1 years old, with strong Social Media Usage tendencies and a notable affinity for Verivox.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the CHECK24 profile in Germany.

Audience size
12.2M
in Germany
Gender
47.8%♀
52.2% male
Age
36.1
average years
Country rank
#210
Brand in Germany
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of CHECK24

47.8% are female, 52.2% are male, average age 36.1.

Fig. 02

Gender split

47.8%
Female
52.2%
Male
Demographic split for CHECK24 audience in Germany
MetricValue
Female47.8%
Male52.2%
Average age36.1
Estimated audience size12,191,929
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the CHECK24 audience in Germany
Age bracketShare%
16-1929%
20-2919%
30-3918%
40-4919%
50+15%
Fig. 04

Worldwide distribution

85.2%

of the worldwide CHECK24 audience comes from Germany.

Worldwide audience distribution share by country for CHECK24
CountryShare
Germany85.2%
Austria2.1%
Spain2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the CHECK24 audience in Germany is strongest.

Fig. 05

Top regions by affinity

CHECK24 customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~3M1.18×
02Niedersachsen~1.5M1.12×
03Rheinland-Pfalz~700K1.11×
04Baden-Württemberg~2M1.06×
05Hessen~1M1.05×
06Schleswig-Holstein~500K1.03×
07Thüringen~300K1.00×
08Bayern~2M0.99×
09Brandenburg~400K0.97×
10Hamburg~300K0.97×
11Saarland~100K0.97×
12Bremen~100K0.96×
13Sachsen-Anhalt~300K0.94×
14Sachsen~600K0.92×
15Berlin~500K0.87×
16Mecklenburg-Vorpommern~200K0.87×
Fig. 06

Affinity by region

Affinity by region — CHECK24, Germany
0.87×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the CHECK24 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for CHECK24 audience
#·InterestCategoryAffinity×
01KaufDaShopping21.55×
02HeizOel24Business & Career20.23×
03VerivoxBusiness & Career15.46×
04ClarkBusiness & Career12.48×
05SparhandyTechnology & Electronics8.88×
06SaturnTravel & Leisure7.56×
07Mobile telephonyTechnology & Electronics5.91×
08SchufaBusiness & Career5.56×
09Aldi TalkTechnology & Electronics5.19×
10Women's soccerSports4.84×
11Media MarktShopping4.45×
12Electronic funds transferBusiness & Career3.55×
13TagesschauMovies & TV2.77×
14FC Bayern MunichSports2.72×
15FIFA World CupSports2.72×
16Borussia DortmundSports2.45×
17BundesligaSports2.39×
18LidlShopping2.29×
19Netto Marken-DiscountShopping2.04×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the CHECK24 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by CHECK24 audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.06×
PatriotismCONSERVATISM0.98×
Need for SecurityCONSERVATISM0.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by CHECK24 audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.48×
IndividualismJOY0.51×
CreativityOPEN0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is CHECK24's target market in Germany?

CHECK24's target market in Germany covers an estimated 12,191,929 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of CHECK24 customers?

47.8% of the CHECK24 audience are female, 52.2% are male, with an average age of 36.1 years.

03

Which brands do CHECK24 fans like most?

CHECK24 fans show strongest brand affinity for Verivox (15.46×), KaufDa (21.55×), and FC Bayern Munich (2.72×) over the country average.

04

Where do CHECK24 fans live in Germany?

CHECK24 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~3M), Bayern (reach ~2M), and Baden-Württemberg (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do CHECK24 fans also like?

Beyond CHECK24 itself, the audience over-indexes on KaufDa (21.55×), FC Bayern Munich (2.72×), FIFA World Cup (2.72×), and HeizOel24 (20.23×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See CHECK24 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for CHECK24. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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