Media Markt Audience in Germany
Media Markt has an estimated audience of 4,768,925 people in Germany. 39.7% are female, 60.3% are male, average age 36.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Saturn (store), FRITZ!Box, Obi (store), Bauhaus, AutoScout24.
The average Media Markt fan in Germany is 36.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Saturn (store), FRITZ!Box, Obi (store), with strongest over-indexing on Saturn (store) (2.88× the country average). Demographically, the Media Markt audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Price Sensitivity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Electronics
Demographics of Media Markt fans
| Metric | Value |
|---|---|
| Female | 39.7% |
| Male | 60.3% |
| Average age | 36.7 |
| Estimated audience size | 4,768,925 |
Audience persona
The typical Media Markt fan in Germany is more male, around 36.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Saturn (store).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,056,261 | 1.01× |
| Bayern | 908,029 | 1.18× |
| Baden-Württemberg | 792,102 | 1.22× |
| Niedersachsen | 462,529 | 1× |
| Hessen | 369,264 | 1.02× |
| Rheinland-Pfalz | 299,359 | 1.25× |
| Berlin | 249,909 | 1.17× |
| Schleswig-Holstein | 172,384 | 1.01× |
| Sachsen | 164,410 | 0.7× |
| Hamburg | 134,389 | 1.25× |
| Brandenburg | 114,990 | 0.78× |
| Thüringen | 92,297 | 0.76× |
| Sachsen-Anhalt | 89,915 | 0.73× |
| Mecklenburg-Vorpommern | 65,738 | 0.72× |
| Saarland | 58,688 | 1× |
| Bremen | 48,975 | 1.2× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Saturn (store) | 2.88× | Shopping |
| FRITZ!Box | 2.39× | Technology & Electronics |
| Obi (store) | 1.6× | Shopping |
| Bauhaus | 1.71× | Shopping |
| AutoScout24 | 1.67× | Cars & Mobility |
| Netto Marken-Discount | 1.53× | Shopping |
| Wetter.com | 1.67× | Home & Garden |
| Transfermarkt | 1.89× | Sports |
| CHECK24 | 1.81× | Business & Career |
| Aral AG | 1.61× | Cars & Mobility |
| Idealo | 2.01× | Shopping |
| Globus Baumarkt | 1.5× | Shopping |
| Vodafone | 1.59× | Technology & Electronics |
| Deichmann | 1.53× | Shopping |
| Samsung | 1.65× | Technology & Electronics |
| QVC | 1.86× | Movies & TV |
| Electronic funds transfer | 1.55× | Business & Career |
| Tipico | 1.73× | Games |
| KaufDa | 3.2× | Shopping |
| Used car | 1.57× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.18 |
| Family Orientation | CONSERVATISM | 1.16 |
| Luxury Orientation | PREMIUM | 1.14 |
| Early Adopter Mentality | POWER | 1.12 |
| DIY Mentality | THRILL | 1.11 |
| Indulgence | JOY | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 12.9% |
| Spain | 12.5% |
| Poland | 11.5% |
See Media Markt audiences in other countries
More Electronics audiences in Germany
- Saturn (store) (7,758,028)
- Expert (company) (2,279,124)
- notebooksbilliger.de (1,997,259)
- Coolblue (1,412,019)
- Cyberport (1,305,298)
Frequently asked questions
How many fans does Media Markt have in Germany?
Media Markt has an estimated audience of 4,768,925 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Media Markt fans?
39.7% of Media Markt fans are female, 60.3% are male, with an average age of 36.7 years.
Which brands do Media Markt fans like most?
Media Markt fans show strongest brand affinity for Saturn (store) (2.88×), FRITZ!Box (2.39×), and Obi (store) (1.6×) over the country average.
Where do Media Markt fans live in Germany?
Media Markt fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,056,261), Bayern (reach 908,029), and Baden-Württemberg (reach 792,102). These three regions account for the largest share of the active audience.
What other brands do Media Markt fans also like?
Beyond Media Markt itself, the audience over-indexes on FRITZ!Box (2.39×), Obi (store) (1.6×), Bauhaus (1.71×), and AutoScout24 (1.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Media Markt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.