Coolblue Audience in Germany
Coolblue has an estimated audience of 1,412,019 people in Germany. 35.9% are female, 64.1% are male, average age 42.6. Top regions: Nordrhein-Westfalen, Hessen, Baden-Württemberg. Top brand affinities: Woot, Expert (company), Head (company), Bling-bling, Arts and music.
The average Coolblue fan in Germany is 42.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Baden-Württemberg. Top brand affinities include Woot, Expert (company), Head (company), with strongest over-indexing on Woot (74.71× the country average). Demographically, the Coolblue audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Electronics
Demographics of Coolblue fans
| Metric | Value |
|---|---|
| Female | 35.9% |
| Male | 64.1% |
| Average age | 42.6 |
| Estimated audience size | 1,412,019 |
Audience persona
The typical Coolblue fan in Germany is more male, around 42.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Woot.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,059,014 | 5.01× |
| Hessen | 222,846 | 2.07× |
| Baden-Württemberg | 148,674 | 0.77× |
| Bayern | 144,521 | 0.64× |
| Niedersachsen | 122,839 | 0.9× |
| Rheinland-Pfalz | 76,166 | 1.08× |
| Berlin | 42,723 | 0.68× |
| Sachsen | 31,560 | 0.46× |
| Schleswig-Holstein | 31,197 | 0.62× |
| Hamburg | 22,850 | 0.72× |
| Brandenburg | 21,157 | 0.48× |
| Thüringen | 17,970 | 0.5× |
| Sachsen-Anhalt | 16,559 | 0.45× |
| Mecklenburg-Vorpommern | 11,491 | 0.43× |
| Saarland | 10,689 | 0.62× |
| Bremen | 7,156 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Woot | 74.71× | Shopping |
| Expert (company) | 12.05× | Shopping |
| Head (company) | 10.24× | Sports |
| Bling-bling | 20× | Fashion & Accessoires |
| Arts and music | 1.74× | Arts & Culture |
| International Preschool | 16.4× | Kids & Family |
| Netto Marken-Discount | 2.5× | Shopping |
| Gmail | 2.95× | Internet & Social Media |
| Zenbook | 28.14× | Technology & Electronics |
| Family-friendly | 20× | |
| REWE | 1.91× | Shopping |
| Kaufland | 1.8× | Shopping |
| Street One | 3.35× | Fashion & Accessoires |
| AutoScout24 | 1.9× | Cars & Mobility |
| Discount stores | 1.53× | Shopping |
| Michel Teló | 36.03× | Music & Radio |
| Ultrabook | 25.23× | Technology & Electronics |
| Rossmann | 1.83× | Shopping |
| Deutsche Bahn | 1.7× | Cars & Mobility |
| EBay | 1.6× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.97 |
| Luxury Orientation | PREMIUM | 1.64 |
| Quality Awareness | PREMIUM | 1.6 |
| DIY Mentality | THRILL | 1.57 |
| Indulgence | JOY | 1.43 |
| Convenience Orientation | PREMIUM | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| Netherlands | 51.3% |
| Belgium | 28.5% |
| Germany | 14.9% |
See Coolblue audiences in other countries
More Electronics audiences in Germany
- Saturn (store) (7,758,028)
- Media Markt (4,768,926)
- Expert (company) (2,279,124)
- notebooksbilliger.de (1,997,259)
- Cyberport (1,305,298)
Frequently asked questions
How many fans does Coolblue have in Germany?
Coolblue has an estimated audience of 1,412,019 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of Coolblue fans?
35.9% of Coolblue fans are female, 64.1% are male, with an average age of 42.6 years.
Which brands do Coolblue fans like most?
Coolblue fans show strongest brand affinity for Woot (74.71×), Expert (company) (12.05×), and Head (company) (10.24×) over the country average.
Where do Coolblue fans live in Germany?
Coolblue fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,059,014), Hessen (reach 222,846), and Baden-Württemberg (reach 148,674). These three regions account for the largest share of the active audience.
What other brands do Coolblue fans also like?
Beyond Coolblue itself, the audience over-indexes on Expert (company) (12.05×), Head (company) (10.24×), Bling-bling (20×), and Arts and music (1.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Coolblue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.