Bling-bling Audience in Germany
Bling-bling has an estimated audience of 292,151 people in Germany. 63.5% are female, 36.5% are male, average age 35.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Little Party Dress, Lulus, Sequin, Loft, Beach Park (water park).
The average Bling-bling fan in Germany is 35.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Little Party Dress, Lulus, Sequin, with strongest over-indexing on Little Party Dress (136.02× the country average). Demographically, the Bling-bling audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Urban Lifestyle, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Bling-bling fans
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 35.1 |
| Estimated audience size | 292,151 |
Audience persona
The typical Bling-bling fan in Germany is more female, around 35.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Little Party Dress.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 72,783 | 1.14× |
| Bayern | 46,251 | 0.98× |
| Baden-Württemberg | 40,896 | 1.03× |
| Niedersachsen | 29,722 | 1.05× |
| Hessen | 22,977 | 1.03× |
| Berlin | 17,781 | 1.36× |
| Sachsen | 16,936 | 1.18× |
| Rheinland-Pfalz | 13,611 | 0.93× |
| Schleswig-Holstein | 9,806 | 0.93× |
| Brandenburg | 9,366 | 1.03× |
| Hamburg | 7,886 | 1.19× |
| Thüringen | 5,887 | 0.79× |
| Sachsen-Anhalt | 5,850 | 0.77× |
| Mecklenburg-Vorpommern | 4,444 | 0.8× |
| Saarland | 3,255 | 0.91× |
| Bremen | 2,168 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Little Party Dress | 136.02× | Fashion & Accessoires |
| Lulus | 89.78× | Shopping |
| Sequin | 37.38× | Fashion & Accessoires |
| Loft | 20× | Home & Garden |
| Beach Park (water park) | 66.46× | Travel & Leisure |
| The Constant Gardener (film) | 36.29× | Literature |
| Glitter | 23.29× | Fashion & Accessoires |
| Euphonium | 47.26× | Music & Radio |
| Charlie Hunnam | 7.76× | Movies & TV |
| Fotor | 28.96× | Technology & Electronics |
| Amal Clooney | 13.59× | Politics & Society |
| Casual Look | 14.74× | Fashion & Accessoires |
| Midjourney | 10.16× | Technology & Electronics |
| The Godfathers | 19.5× | Music & Radio |
| Roberto Carlos (singer) | 20× | Music & Radio |
| Charles, Prince of Wales | 20× | Politics & Society |
| Cuban Link | 73.57× | Music & Radio |
| Photoshop Tutorials | 28.96× | Technology & Electronics |
| Royal Variety Performance | 102.94× | Movies & TV |
| First Aid Kit (SE) OFFICIAL | 88.91× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.69 |
| Individualism | JOY | 1.54 |
| Convenience Orientation | PREMIUM | 1.39 |
| Creativity | OPEN | 1.37 |
| Sustainability | BALANCE | 1.34 |
| Price Sensitivity | PREMIUM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.3% |
| United Kingdom | 7.2% |
| France | 2.9% |
See Bling-bling audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Bling-bling have in Germany?
Bling-bling has an estimated audience of 292,151 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bling-bling fans?
63.5% of Bling-bling fans are female, 36.5% are male, with an average age of 35.1 years.
Which brands do Bling-bling fans like most?
Bling-bling fans show strongest brand affinity for Little Party Dress (136.02×), Lulus (89.78×), and Sequin (37.38×) over the country average.
Where do Bling-bling fans live in Germany?
Bling-bling fans in Germany are most concentrated in Nordrhein-Westfalen (reach 72,783), Bayern (reach 46,251), and Baden-Württemberg (reach 40,896). These three regions account for the largest share of the active audience.
What other brands do Bling-bling fans also like?
Beyond Bling-bling itself, the audience over-indexes on Lulus (89.78×), Sequin (37.38×), Loft (20×), and Beach Park (water park) (66.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bling-bling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.