Loft Audience in Germany
Loft has an estimated audience of 636,620 people in Germany. 62.6% are female, 37.4% are male, average age 36.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Product design, Google Home, Jayson Tatum, Škoda Kodiaq, Klis.
The average Loft fan in Germany is 36.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Product design, Google Home, Jayson Tatum, with strongest over-indexing on Product design (2.1× the country average). Demographically, the Loft audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Loft fans
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 36.8 |
| Estimated audience size | 636,620 |
Audience persona
The typical Loft fan in Germany is more female, around 36.8 years old, with strong Quality Awareness tendencies and a notable affinity for Product design.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 173,349 | 1.24× |
| Bayern | 125,239 | 1.22× |
| Baden-Württemberg | 87,552 | 1.01× |
| Hessen | 57,956 | 1.19× |
| Niedersachsen | 51,355 | 0.83× |
| Rheinland-Pfalz | 34,645 | 1.09× |
| Berlin | 29,005 | 1.02× |
| Sachsen | 21,704 | 0.7× |
| Schleswig-Holstein | 19,261 | 0.84× |
| Bremen | 14,968 | 2.75× |
| Hamburg | 14,612 | 1.02× |
| Brandenburg | 14,051 | 0.71× |
| Thüringen | 11,781 | 0.73× |
| Sachsen-Anhalt | 10,630 | 0.64× |
| Mecklenburg-Vorpommern | 7,352 | 0.6× |
| Saarland | 4,711 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 2.1× | Business & Career |
| Google Home | 5.39× | Technology & Electronics |
| Jayson Tatum | 6.16× | Sports |
| Škoda Kodiaq | 1.5× | Cars & Mobility |
| Klis | 17.59× | Travel & Leisure |
| Enzkreis | 6.17× | Travel & Leisure |
| Historic site | 6.5× | Arts & Culture |
| KLIX (AM) | 1.59× | Music & Radio |
| Corfu (regional unit) | 1.93× | Travel & Leisure |
| Hapur | 9.04× | Travel & Leisure |
| Home Delivery | 1.6× | Food & Beverages |
| Janitor | 3.56× | Home & Garden |
| Collings Guitars | 10.39× | Music & Radio |
| Jersey (fabric) | 2.74× | Fashion & Accessoires |
| Solo climbing | 2.02× | Sports |
| Keeper (password manager) | 2.17× | Technology & Electronics |
| Free University of Berlin | 1.78× | Business & Career |
| Abancay | 8.51× | Travel & Leisure |
| Cachorro | 1.61× | Pets & Animals |
| Fatteh | 4.72× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2 |
| Design Affinity | PREMIUM | 1.98 |
| DIY Mentality | THRILL | 1.65 |
| Pet Ownership | JOY | 1.46 |
| Community Orientation | OPEN | 1.44 |
| Indulgence | JOY | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.8% |
| United Kingdom | 6.5% |
| Brazil | 6.3% |
See Loft audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Loft have in Germany?
Loft has an estimated audience of 636,620 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Loft fans?
62.6% of Loft fans are female, 37.4% are male, with an average age of 36.8 years.
Which brands do Loft fans like most?
Loft fans show strongest brand affinity for Product design (2.1×), Google Home (5.39×), and Jayson Tatum (6.16×) over the country average.
Where do Loft fans live in Germany?
Loft fans in Germany are most concentrated in Nordrhein-Westfalen (reach 173,349), Bayern (reach 125,239), and Baden-Württemberg (reach 87,552). These three regions account for the largest share of the active audience.
What other brands do Loft fans also like?
Beyond Loft itself, the audience over-indexes on Google Home (5.39×), Jayson Tatum (6.16×), Škoda Kodiaq (1.5×), and Klis (17.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Loft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.