Rascasse Audience Intelligence

Loft Audience in United States

A data profile of the people who buy, follow and care about Loft in United States — modelled from more than twelve digital signal sources. Loft has an estimated audience of 4,535,908 people in United States.

#4015among Topic in United States#481in Home & Garden

The average Loft fan in United States is 39.5 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Texas, California.

Top brand affinities include Taron Egerton, Rosie O'Donnell, Nordstrom rack, with strongest over-indexing on Taron Egerton (10.48× the country average).

Demographically, the Loft audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Loft fan in United States is more female, around 39.5 years old, with strong Quality Awareness tendencies and a notable affinity for Taron Egerton.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Loft profile in United States.

Audience size
4.5M
in United States
Gender
76.6%♀
23.4% male
Age
39.5
average years
Country rank
#7260
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Loft fans

76.6% are female, 23.4% are male, average age 39.5.

Fig. 02

Gender split

76.6%
Female
23.4%
Male
Demographic split for Loft audience in United States
MetricValue
Female76.6%
Male23.4%
Average age39.5
Estimated audience size4,535,908
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Loft audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3922%
40-4924%
50+18%
Fig. 04

Worldwide distribution

24.7%

of the worldwide Loft audience comes from United States.

Worldwide audience distribution share by country for Loft
CountryShare
United States24.7%
United Kingdom6.5%
Brazil6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Loft audience in United States is strongest.

Fig. 05

Top regions by affinity

Loft fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~30K2.03×
02New Jersey~200K1.98×
03Massachusetts~200K1.86×
04Connecticut~80K1.81×
05Virginia~200K1.78×
06New York~400K1.76×
07Pennsylvania~200K1.54×
08Maryland~100K1.53×
09Louisiana~80K1.38×
10Washington, District of Columbia~20K1.38×
11North Carolina~200K1.35×
12South Carolina~90K1.32×
13Illinois~200K1.31×
14Alabama~70K1.18×
15Delaware~10K1.17×
16Georgia~200K1.15×
17Texas~400K1.11×
18Tennessee~100K1.08×
19Ohio~100K1.05×
20Florida~300K1.04×
21Kentucky~60K1.04×
22Missouri~70K1.00×
23New Hampshire~20K1.00×
24Nebraska~20K0.97×
25Wisconsin~70K0.96×
26Indiana~80K0.91×
27Oklahoma~50K0.90×
28Maine~10K0.90×
29Minnesota~60K0.88×
30Kansas~30K0.88×
31Michigan~100K0.84×
32Mississippi~30K0.83×
33California~400K0.80×
34Oregon~40K0.76×
35Vermont~6K0.75×
36Washington~70K0.74×
37Colorado~50K0.72×
38Arizona~70K0.71×
39Iowa~30K0.70×
40South Dakota~7K0.67×
41North Dakota~6K0.62×
42Arkansas~20K0.59×
43Idaho~10K0.59×
44West Virginia~10K0.59×
45New Mexico~10K0.54×
46Utah~20K0.53×
47Alaska~5K0.50×
48Nevada~20K0.43×
49Hawaii~7K0.37×
50Montana~4K0.34×
Fig. 06

Affinity by region

Affinity by region — Loft, United States
0.34×1.00×2.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Loft audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Loft audience
#·InterestCategoryAffinity×
01Rosie O'DonnellMovies & TV11.01×
02ZimmermannHome & Garden11.01×
03Paper SourceShopping11.01×
04Taron EgertonMovies & TV10.48×
05COSShopping9.85×
06Bath and BodyworksShopping4.16×
07City BankBusiness & Career3.87×
08Dillard'sFashion & Accessoires3.50×
09Nordstrom rackFashion & Accessoires3.18×
10Real propertyHome & Garden2.96×
11J. C. PenneyShopping2.86×
12The UPS StoreShopping2.76×
13ULTA BeautyBeauty & Wellness2.42×
14CVS PharmacyShopping2.23×
15IKEAHome & Garden2.05×
16Trader Joe'sShopping1.95×
17WalgreensShopping1.92×
18AldiShopping1.82×
19Target CorporationShopping1.79×
20AirbnbTravel & Leisure1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Loft audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Loft audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.97×
Design AffinityPREMIUM1.76×
Luxury OrientationPREMIUM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Loft audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.84×
Early Adopter MentalityPOWER0.88×
PatriotismCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Loft have in United States?

Loft has an estimated audience of 4,535,908 people in United States, concentrated in New York and Texas.

02

What is the gender split and age of Loft fans?

76.6% of Loft fans are female, 23.4% are male, with an average age of 39.5 years.

03

Which brands do Loft fans like most?

Loft fans show strongest brand affinity for Taron Egerton (10.48×), Rosie O'Donnell (11.01×), and Nordstrom rack (3.18×) over the country average.

04

Where do Loft fans live in United States?

Loft fans in United States are most concentrated in New York (reach ~400K), Texas (reach ~400K), and California (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Loft fans also like?

Beyond Loft itself, the audience over-indexes on Rosie O'Donnell (11.01×), Nordstrom rack (3.18×), Bath and Bodyworks (4.16×), and The UPS Store (2.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Loft audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Loft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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