Loft Audience in United States

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Loft has an estimated audience of 4,535,908 people in United States. 76.6% are female, 23.4% are male, average age 39.5. Top regions: New York, Texas, California. Top brand affinities: Product design, Home equity, UK garage, Isometric exercise, Mothercare.

The average Loft fan in United States is 39.5 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Texas, California. Top brand affinities include Product design, Home equity, UK garage, with strongest over-indexing on Product design (5.71× the country average). Demographically, the Loft audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Loft fans

Demographic split for Loft audience in United States
MetricValue
Female76.6%
Male23.4%
Average age39.5
Estimated audience size4,535,908

Audience persona

The typical Loft fan in United States is more female, around 39.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Loft in United States
RegionReachAffinity
New York462,3061.82×
Texas439,3701.13×
California416,3130.83×
Florida321,1041.05×
Pennsylvania237,5391.56×
New Jersey232,4832.02×
Virginia210,3801.9×
Illinois210,1991.39×
North Carolina187,1471.37×
Georgia172,1961.23×
Massachusetts166,5121.86×
Ohio149,7701.07×
Maryland121,1421.55×
Michigan102,3200.86×
Tennessee95,9241.05×
South Carolina91,6331.34×
Connecticut82,2601.81×
Louisiana78,6241.34×
Indiana73,5650.89×
Alabama73,2801.16×
Missouri73,2311×
Washington72,3330.79×
Wisconsin68,4941×
Arizona63,3120.68×
Kentucky58,6061.03×
Minnesota57,7370.89×
Colorado50,9900.71×
Oklahoma45,7660.91×
Oregon38,7430.75×
Kansas31,1810.87×
Mississippi29,2290.78×
Rhode Island28,5471.98×
Iowa26,6240.71×
Utah22,3290.55×
Arkansas21,7110.58×
Nebraska21,5330.95×
Nevada17,9110.41×
Washington, District of Columbia17,6481.29×
New Hampshire17,4630.98×
Maine14,3450.88×
Delaware13,9651.12×
Idaho12,6310.56×
West Virginia12,0640.57×
New Mexico11,2770.5×
Hawaii6,7780.35×
South Dakota6,4540.62×
Vermont5,7170.72×
North Dakota5,1770.56×
Alaska4,2580.44×
Montana3,7650.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Loft audience
BrandAffinityCategory
Product design5.71×Business & Career
Home equity4.38×Home & Garden
UK garage7.66×Music & Radio
Isometric exercise11.63×Sports
Mothercare4.13×Kids & Family
JDSU3.63×Business & Career
Google Photos2.91×Technology & Electronics
Stamp collecting5.39×Home & Garden
Staycation3.04×Home & Garden
Janitor5.74×Home & Garden
Joshua Jackson3.27×Movies & TV
Meals on Wheels4.12×Food & Beverages
Pro-Ject2.41×Music & Radio
Embroidery Library7.88×Home & Garden
Home staging2.57×Home & Garden
Laneige2.66×Beauty & Wellness
Durban University of Technology5.28×Business & Career
9NEWS (KUSA)2.26×Movies & TV
Cachorro2.5×Pets & Animals
Soldering iron1.51×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Loft audience
TraitClusterScore
Luxury OrientationPREMIUM1.98
SustainabilityBALANCE1.96
Quality AwarenessPREMIUM1.95
Design AffinityPREMIUM1.59
Urban LifestyleOPEN1.43
Family OrientationCONSERVATISM1.3

Worldwide distribution

Worldwide audience distribution share by country for Loft
CountryShare
United States24.8%
United Kingdom6.5%
Brazil6.3%

See Loft audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Loft have in United States?

Loft has an estimated audience of 4,535,908 people in United States, concentrated in New York and Texas.

What is the gender split and age of Loft fans?

76.6% of Loft fans are female, 23.4% are male, with an average age of 39.5 years.

Which brands do Loft fans like most?

Loft fans show strongest brand affinity for Product design (5.71×), Home equity (4.38×), and UK garage (7.66×) over the country average.

Where do Loft fans live in United States?

Loft fans in United States are most concentrated in New York (reach 462,306), Texas (reach 439,370), and California (reach 416,313). These three regions account for the largest share of the active audience.

What other brands do Loft fans also like?

Beyond Loft itself, the audience over-indexes on Home equity (4.38×), UK garage (7.66×), Isometric exercise (11.63×), and Mothercare (4.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Loft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.