Rascasse Audience Intelligence

COS Target Market in United States

A data profile of the people who buy, follow and care about COS in United States — modelled from more than twelve digital signal sources. COS has an estimated audience of 3,681,750 people in United States.

#2among Mainstream fashion shop in United States#897among Brand in United States#181in Shopping

The average COS fan in United States is 31.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Maison Margiela, Maje, Society6, with strongest over-indexing on Maison Margiela (49× the country average).

Demographically, the COS audience skews more female with an average age of 31.6, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical COS fan in United States is more female, around 31.6 years old, with strong Design Affinity tendencies and a notable affinity for Maison Margiela.

Category: Shopping · Type: Brand · Subtype: Mainstream fashion shop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the COS profile in United States.

Audience size
3.7M
in United States
Gender
72.6%♀
27.4% male
Age
31.6
average years
Country rank
#8629
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of COS

72.6% are female, 27.4% are male, average age 31.6.

Fig. 02

Gender split

72.6%
Female
27.4%
Male
Demographic split for COS audience in United States
MetricValue
Female72.6%
Male27.4%
Average age31.6
Estimated audience size3,681,750
Fig. 03

Age distribution

Ø 31.6
average years
Age distribution of the COS audience in United States
Age bracketShare%
16-1941%
20-2922%
30-3916%
40-4913%
50+8%
Fig. 04

Worldwide distribution

8.5%

of the worldwide COS audience comes from United States.

Worldwide audience distribution share by country for COS
CountryShare
China11.1%
Germany9.4%
Japan8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the COS audience in United States is strongest.

Fig. 05

Top regions by affinity

COS customers by region in United States
#RegionReachAffinity×
01New York~1M5.07×
02Washington, District of Columbia~50K4.85×
03California~1M2.71×
04New Jersey~200K2.29×
05Massachusetts~200K2.14×
06Washington~100K1.80×
07Illinois~200K1.79×
08Virginia~100K1.35×
09Georgia~100K1.31×
10Maryland~80K1.31×
11Connecticut~40K1.21×
12Oregon~50K1.12×
13Hawaii~20K1.07×
14Texas~300K1.04×
15Rhode Island~10K1.02×
16Pennsylvania~100K0.90×
17Colorado~50K0.87×
18Nevada~30K0.87×
19Vermont~5K0.83×
20Utah~30K0.77×
21Florida~200K0.76×
22Delaware~8K0.76×
23Michigan~70K0.74×
24North Carolina~80K0.73×
25Maine~10K0.73×
26Minnesota~40K0.72×
27Arizona~50K0.68×
28New Hampshire~10K0.67×
29Alaska~5K0.65×
30Ohio~70K0.60×
31Wisconsin~30K0.60×
32Tennessee~40K0.59×
33Idaho~10K0.58×
34Indiana~40K0.57×
35Montana~6K0.55×
36South Carolina~30K0.54×
37Missouri~30K0.53×
38New Mexico~10K0.53×
39Alabama~30K0.52×
40Louisiana~20K0.51×
41North Dakota~4K0.51×
42Kansas~10K0.50×
43Nebraska~9K0.49×
44South Dakota~4K0.48×
45Oklahoma~20K0.47×
46Arkansas~10K0.47×
47Kentucky~20K0.45×
48Iowa~10K0.45×
49West Virginia~8K0.44×
50Mississippi~10K0.41×
Fig. 06

Affinity by region

Affinity by region — COS, United States
0.41×1.00×5.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the COS audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for COS audience
#·InterestCategoryAffinity×
01MajeShopping74.21×
02BelleroseShopping71.63×
03Our LegacyFashion & Accessoires66.04×
04sandroFashion & Accessoires57.28×
05Maison MargielaFashion & Accessoires49.00×
06DaeguTravel & Leisure43.90×
07Society6Shopping41.36×
08Rifle Paper Co.Home & Garden39.78×
09Korean moviesMovies & TV38.09×
10DailyLookFashion & Accessoires35.42×
11Kodi (software)Technology & Electronics24.38×
12ZimmermannHome & Garden23.94×
13SSENSEShopping22.81×
14MujiHome & Garden16.76×
15Ahn Hyo-seopMovies & TV13.77×
16BeamsFashion & Accessoires12.19×
17BTSMusic & Radio11.36×
18Home InteriorsHome & Garden10.67×
19EquinoxPolitics & Society8.22×
20Fashion NovaShopping4.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the COS audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by COS audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM3.50×
Luxury OrientationPREMIUM2.95×
Quality AwarenessPREMIUM2.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by COS audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.53×
Price SensitivityPREMIUM0.61×
Convenience OrientationPREMIUM0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is COS's target market in United States?

COS's target market in United States covers an estimated 3,681,750 people, concentrated in California and New York.

02

What is the gender split and age of COS customers?

72.6% of the COS audience are female, 27.4% are male, with an average age of 31.6 years.

03

Which brands do COS fans like most?

COS fans show strongest brand affinity for Maison Margiela (49×), Maje (74.21×), and Society6 (41.36×) over the country average.

04

Where do COS fans live in United States?

COS fans in United States are most concentrated in California (reach ~1M), New York (reach ~1M), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do COS fans also like?

Beyond COS itself, the audience over-indexes on Maje (74.21×), Society6 (41.36×), sandro (57.28×), and Korean movies (38.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mainstream fashion shop audiences in United States

See COS audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for COS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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