COS Audience in United States

COS logo

COS has an estimated audience of 3,702,370 people in United States. 72.6% are female, 27.4% are male, average age 31.6. Top regions: California, New York, Texas. Top brand affinities: Maison Margiela, Maje, Society6, sandro, SSENSE.

The average COS fan in United States is 31.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Maison Margiela, Maje, Society6, with strongest over-indexing on Maison Margiela (49× the country average). Demographically, the COS audience skews more female with an average age of 31.6, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Mainstream fashion shop

Demographics of COS fans

Demographic split for COS audience in United States
MetricValue
Female72.6%
Male27.4%
Average age31.6
Estimated audience size3,702,370

Audience persona

The typical COS fan in United States is more female, around 31.6 years old, with strong Sustainability tendencies and a notable affinity for Maison Margiela.

Top regions in United States

Top regions ranked by reach for COS in United States
RegionReachAffinity
California1,143,2672.81×
New York1,116,9685.4×
Texas346,3341.09×
Illinois227,0781.84×
New Jersey220,7692.34×
Florida183,2360.73×
Massachusetts170,3312.34×
Georgia152,2611.33×
Washington127,3941.72×
Virginia123,6011.37×
Pennsylvania114,9340.92×
Maryland83,6591.31×
North Carolina82,2290.74×
Michigan72,4350.75×
Ohio67,9720.6×
Colorado53,8350.92×
Washington, District of Columbia53,4244.8×
Arizona50,4590.67×
Oregon47,4601.12×
Connecticut44,6991.2×
Tennessee42,6710.57×
Indiana37,8830.56×
Minnesota37,8420.71×
Wisconsin32,5620.58×
Missouri31,4950.53×
Nevada31,3810.88×
South Carolina29,3750.53×
Alabama25,4500.49×
Utah24,4480.74×
Louisiana22,5180.47×
Kentucky19,7430.43×
Oklahoma18,1710.44×
Hawaii16,9641.07×
Kansas13,4460.46×
Iowa12,7000.42×
Arkansas12,6920.42×
Rhode Island11,4930.98×
Mississippi10,5510.35×
Idaho9,7240.52×
New Hampshire9,0460.62×
Maine9,0290.68×
New Mexico8,5040.46×
Nebraska8,2260.44×
Delaware7,1450.7×
West Virginia5,8630.34×
Vermont4,8360.74×
Montana4,7800.47×
Alaska4,2700.54×
North Dakota2,7740.36×
South Dakota2,7580.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for COS audience
BrandAffinityCategory
Maison Margiela49×Fashion & Accessoires
Maje74.21×Shopping
Society641.36×Shopping
sandro57.28×Fashion & Accessoires
SSENSE22.81×Shopping
Korean movies38.09×Movies & TV
Daegu43.9×Travel & Leisure
Zimmermann23.94×Home & Garden
Rifle Paper Co.39.78×Home & Garden
Our Legacy66.04×Fashion & Accessoires
Kodi (software)24.38×Technology & Electronics
BTS11.36×Music & Radio
Fashion Nova4.81×Shopping
Ahn Hyo-seop13.77×Movies & TV
Yahoo!ショッピング3.86×
Equinox8.22×Politics & Society
DailyLook35.42×Fashion & Accessoires
Muji16.76×Home & Garden
Home Interiors10.67×Home & Garden
Labubu6.61×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by COS audience
TraitClusterScore
SustainabilityBALANCE2.32
Design AffinityPREMIUM2.13
Quality AwarenessPREMIUM2.11
Luxury OrientationPREMIUM2.04
Urban LifestyleOPEN1.63
CreativityOPEN1.49

Worldwide distribution

Worldwide audience distribution share by country for COS
CountryShare
China11.4%
Germany9.5%
Japan8.8%

See COS audiences in other countries

More Mainstream fashion shop audiences in United States

Frequently asked questions

How many fans does COS have in United States?

COS has an estimated audience of 3,702,370 people in United States, concentrated in California and New York.

What is the gender split and age of COS fans?

72.6% of COS fans are female, 27.4% are male, with an average age of 31.6 years.

Which brands do COS fans like most?

COS fans show strongest brand affinity for Maison Margiela (49×), Maje (74.21×), and Society6 (41.36×) over the country average.

Where do COS fans live in United States?

COS fans in United States are most concentrated in California (reach 1,143,267), New York (reach 1,116,968), and Texas (reach 346,334). These three regions account for the largest share of the active audience.

What other brands do COS fans also like?

Beyond COS itself, the audience over-indexes on Maje (74.21×), Society6 (41.36×), sandro (57.28×), and SSENSE (22.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for COS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.