Rascasse Audience Intelligence

Equinox Audience in United States

A data profile of the people who buy, follow and care about Equinox in United States — modelled from more than twelve digital signal sources. Equinox has an estimated audience of 10,484,765 people in United States.

#2201among Topic in United States#204in Politics & Society

The average Equinox fan in United States is 35.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include TransUnion, Aetna, Rosie O'Donnell, with strongest over-indexing on TransUnion (10.91× the country average).

Demographically, the Equinox audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Equinox fan in United States is more female, around 35.5 years old, with strong Quality Awareness tendencies and a notable affinity for TransUnion.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Equinox profile in United States.

Audience size
10.5M
in United States
Gender
69.0%♀
31.0% male
Age
35.5
average years
Country rank
#3417
Topic in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Equinox fans

69.0% are female, 31.0% are male, average age 35.5.

Fig. 02

Gender split

69.0%
Female
31.0%
Male
Demographic split for Equinox audience in United States
MetricValue
Female69.0%
Male31.0%
Average age35.5
Estimated audience size10,484,765
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Equinox audience in United States
Age bracketShare%
16-1927%
20-2923%
30-3920%
40-4918%
50+12%
Fig. 04

Worldwide distribution

60.8%

of the worldwide Equinox audience comes from United States.

Worldwide audience distribution share by country for Equinox
CountryShare
United States60.8%
United Kingdom5.7%
Canada5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Equinox audience in United States is strongest.

Fig. 05

Top regions by affinity

Equinox fans by region: top regions in United States
#RegionReachAffinity×
01New York~3M5.09×
02Washington, District of Columbia~100K3.46×
03California~3.5M3.02×
04Massachusetts~500K2.20×
05New Jersey~400K1.67×
06Connecticut~200K1.57×
07Illinois~500K1.37×
08Washington~300K1.31×
09Texas~1M1.22×
10Florida~800K1.18×
11Michigan~300K1.17×
12Vermont~20K1.11×
13Virginia~300K1.10×
14Maryland~200K1.04×
15Wisconsin~100K0.87×
16Pennsylvania~300K0.85×
17Alaska~20K0.82×
18Rhode Island~30K0.79×
19Colorado~100K0.76×
20Oregon~90K0.76×
21New Hampshire~30K0.75×
22Arizona~200K0.74×
23Hawaii~30K0.74×
24Georgia~200K0.73×
25Indiana~100K0.72×
26Nevada~70K0.72×
27Delaware~20K0.70×
28Minnesota~100K0.69×
29Ohio~200K0.68×
30North Carolina~200K0.68×
31Maine~30K0.68×
32South Dakota~20K0.65×
33North Dakota~10K0.65×
34Kentucky~80K0.64×
35Mississippi~60K0.64×
36Montana~20K0.64×
37Missouri~100K0.63×
38Utah~60K0.63×
39Kansas~50K0.63×
40Nebraska~30K0.63×
41Tennessee~100K0.62×
42Iowa~50K0.62×
43South Carolina~100K0.61×
44Louisiana~80K0.61×
45Oklahoma~70K0.61×
46New Mexico~30K0.61×
47West Virginia~30K0.61×
48Arkansas~50K0.60×
49Idaho~30K0.58×
50Alabama~80K0.55×
Fig. 06

Affinity by region

Affinity by region — Equinox, United States
0.55×1.00×5.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Equinox audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Equinox audience
#·InterestCategoryAffinity×
01TransUnionTechnology & Electronics10.91×
02Rosie O'DonnellMovies & TV10.91×
03Key FoodShopping10.91×
04ZimmermannHome & Garden10.91×
05Anjelica HustonMovies & TV10.91×
06George SorosBusiness & Career10.91×
07AetnaBusiness & Career10.37×
08Alamo Rent a CarCars & Mobility10.37×
09Omaha SteaksFood & Beverages8.99×
10COSShopping8.22×
11Cast-iron cookwareHome & Garden6.69×
12High-net-worth individualBusiness & Career5.30×
13Polo Ralph LaurenFashion & Accessoires5.16×
14High-intensity interval trainingSports4.15×
15Bath and BodyworksShopping3.33×
16ULTA BeautyBeauty & Wellness3.20×
17FedExBusiness & Career2.73×
18Trader Joe'sShopping2.44×
19AldiShopping2.37×
20IKEAHome & Garden2.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Equinox audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Equinox audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.75×
Design AffinityPREMIUM1.59×
Family OrientationCONSERVATISM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Equinox audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.89×
Pet OwnershipJOY0.94×
IndividualismJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Equinox have in United States?

Equinox has an estimated audience of 10,484,765 people in United States, concentrated in California and New York.

02

What is the gender split and age of Equinox fans?

69.0% of Equinox fans are female, 31.0% are male, with an average age of 35.5 years.

03

Which brands do Equinox fans like most?

Equinox fans show strongest brand affinity for TransUnion (10.91×), Aetna (10.37×), and Rosie O'Donnell (10.91×) over the country average.

04

Where do Equinox fans live in United States?

Equinox fans in United States are most concentrated in California (reach ~3.5M), New York (reach ~3M), and Texas (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Equinox fans also like?

Beyond Equinox itself, the audience over-indexes on Aetna (10.37×), Rosie O'Donnell (10.91×), ULTA Beauty (3.2×), and Trader Joe's (2.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Equinox audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Equinox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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