Equinox Audience in United States

Equinox logo

Equinox has an estimated audience of 10,484,765 people in United States. 69.0% are female, 31.0% are male, average age 35.5. Top regions: California, New York, Texas. Top brand affinities: Keene, New Hampshire, Product design, Mathcore, Home equity, Google Home.

The average Equinox fan in United States is 35.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Keene, New Hampshire, Product design, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Equinox audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Video game

Demographics of Equinox fans

Demographic split for Equinox audience in United States
MetricValue
Female69.0%
Male31.0%
Average age35.5
Estimated audience size10,484,765

Audience persona

The typical Equinox fan in United States is more female, around 35.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Equinox in United States
RegionReachAffinity
California3,752,0553.25×
New York3,008,4975.13×
Texas1,109,8431.23×
Florida874,5471.23×
Illinois486,7701.39×
New Jersey476,6981.79×
Massachusetts469,9632.28×
Michigan323,6531.18×
Pennsylvania300,6450.85×
Virginia296,3981.16×
Georgia236,7190.73×
Washington233,6211.11×
Ohio226,6650.7×
North Carolina211,7270.67×
Maryland193,9401.08×
Connecticut176,4081.68×
Arizona163,2460.76×
Indiana135,6690.71×
Colorado133,3940.81×
Tennessee129,9950.62×
Wisconsin120,0410.76×
Minnesota111,4770.74×
Washington, District of Columbia108,4563.44×
Missouri101,0400.6×
Oregon95,6310.8×
South Carolina89,1640.57×
Kentucky79,6010.61×
Alabama77,0500.53×
Louisiana73,5260.54×
Nevada72,4790.71×
Oklahoma63,7120.55×
Utah60,0020.64×
Mississippi52,0610.6×
Iowa51,5050.6×
Kansas50,6840.61×
Arkansas48,9770.57×
Hawaii31,3990.7×
Nebraska30,9700.59×
New Hampshire30,7080.74×
New Mexico30,6360.58×
Idaho27,7550.53×
Rhode Island26,3040.79×
West Virginia25,6330.52×
Maine24,4110.65×
Vermont20,4291.11×
Delaware18,7530.65×
Alaska17,3960.78×
Montana17,3680.6×
South Dakota12,9040.53×
North Dakota11,5950.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Equinox audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Product design4.45×Business & Career
Mathcore18.06×Music & Radio
Home equity4.01×Home & Garden
Google Home11.62×Technology & Electronics
Google Photos3.79×Technology & Electronics
Tiara10.91×Politics & Society
Natural rubber2.29×Cars & Mobility
Lindy Hop10.91×Music & Radio
The Historian16.48×Literature
UK garage5.45×Music & Radio
JDSU2.97×Business & Career
Isometric exercise8.5×Sports
Bank account2.3×Business & Career
Jesse Plemons3.13×Movies & TV
Nebraska Cornhuskers7.09×Sports
Grinch3.29×Movies & TV
Vocal harmony3.61×Music & Radio
Eurail16.57×Cars & Mobility
Stamp collecting3.55×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Equinox audience
TraitClusterScore
Luxury OrientationPREMIUM1.69
Design AffinityPREMIUM1.68
SustainabilityBALANCE1.54
Quality AwarenessPREMIUM1.54
MindfulnessBALANCE1.29
Early Adopter MentalityPOWER1.24

Worldwide distribution

Worldwide audience distribution share by country for Equinox
CountryShare
United States60.8%
United Kingdom5.7%
Canada5.3%

See Equinox audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Equinox have in United States?

Equinox has an estimated audience of 10,484,765 people in United States, concentrated in California and New York.

What is the gender split and age of Equinox fans?

69.0% of Equinox fans are female, 31.0% are male, with an average age of 35.5 years.

Which brands do Equinox fans like most?

Equinox fans show strongest brand affinity for Keene, New Hampshire (675×), Product design (4.45×), and Mathcore (18.06×) over the country average.

Where do Equinox fans live in United States?

Equinox fans in United States are most concentrated in California (reach 3,752,055), New York (reach 3,008,497), and Texas (reach 1,109,843). These three regions account for the largest share of the active audience.

What other brands do Equinox fans also like?

Beyond Equinox itself, the audience over-indexes on Product design (4.45×), Mathcore (18.06×), Home equity (4.01×), and Google Home (11.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Equinox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.