Aetna Audience in United States

Aetna logo

Aetna has an estimated audience of 5,659,029 people in United States. 58.7% are female, 41.3% are male, average age 48.2. Top regions: Florida, Texas, California. Top brand affinities: New Heliopolis City, Tennessee Lady Volunteers basketball, Hostelling International, Kaiser Permanente, Bank of America.

The average Aetna fan in United States is 48.2 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include New Heliopolis City, Tennessee Lady Volunteers basketball, Hostelling International, with strongest over-indexing on New Heliopolis City (5320× the country average). Demographically, the Aetna audience skews more female with an average age of 48.2, and over-indexes on personality traits such as Career Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Insurances

Demographics of Aetna fans

Demographic split for Aetna audience in United States
MetricValue
Female58.7%
Male41.3%
Average age48.2
Estimated audience size5,659,029

Audience persona

The typical Aetna fan in United States is more female, around 48.2 years old, with strong Career Orientation tendencies and a notable affinity for New Heliopolis City.

Top regions in United States

Top regions ranked by reach for Aetna in United States
RegionReachAffinity
Florida642,7401.68×
Texas627,6031.29×
California571,6710.92×
New York478,3781.51×
New Jersey351,7282.44×
Georgia291,8781.67×
Pennsylvania287,6891.51×
Illinois265,4041.41×
North Carolina244,8381.44×
Virginia206,7311.5×
Ohio186,4811.07×
Washington130,4821.15×
Arizona124,9841.08×
Maryland118,8891.22×
Missouri112,0311.23×
Michigan110,2590.75×
Connecticut98,7781.74×
Massachusetts96,9820.87×
Tennessee90,8320.8×
Colorado84,7770.95×
South Carolina78,1080.92×
Louisiana68,5670.94×
Utah65,7791.3×
Indiana65,3550.63×
Nevada61,3081.12×
Kansas57,7151.29×
Kentucky52,2620.74×
Oklahoma50,6220.81×
Alabama49,7990.63×
Oregon46,3720.71×
Wisconsin40,6190.48×
Minnesota39,3850.49×
Arkansas34,2550.73×
Mississippi32,8460.7×
Iowa32,1860.69×
West Virginia27,5091.04×
Washington, District of Columbia26,6871.57×
Nebraska26,1270.92×
Maine24,8741.23×
Delaware23,8571.53×
Idaho20,9030.74×
New Hampshire17,0320.76×
Alaska15,0591.24×
Rhode Island13,0700.73×
New Mexico10,7870.38×
Montana7,5900.48×
South Dakota6,2760.48×
Hawaii6,2330.26×
Vermont4,6930.47×
North Dakota3,7390.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Aetna audience
BrandAffinityCategory
New Heliopolis City5320×Travel & Leisure
Tennessee Lady Volunteers basketball333.82×Sports
Hostelling International24.88×Travel & Leisure
Kaiser Permanente22.45×Business & Career
Bank of America7.55×Business & Career
Humana27.38×Health
Laura Dern27.31×Movies & TV
Thandie Newton29.32×Movies & TV
Cigna20.29×Business & Career
Antony Starr28.91×Movies & TV
Anjelica Huston25.49×Movies & TV
CheapOair16.21×Travel & Leisure
DocuSign13.5×Technology & Electronics
TransUnion15.64×Technology & Electronics
Equinox10.37×Politics & Society
Week4.9×Business & Career
Travel agency8.73×Travel & Leisure
Mutual of Omaha22.02×Business & Career
Hotel Tonight25.88×Travel & Leisure
CDW30.36×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Aetna audience
TraitClusterScore
Career OrientationPOWER2.55
Family OrientationCONSERVATISM2.05
Need for SecurityCONSERVATISM1.51
Price SensitivityPREMIUM1.45
TravellingTHRILL1.39
Quality AwarenessPREMIUM1.32

Worldwide distribution

Worldwide audience distribution share by country for Aetna
CountryShare
United States69.8%
Hungary3.6%
China2.3%

See Aetna audiences in other countries

More Insurances audiences in United States

Frequently asked questions

How many fans does Aetna have in United States?

Aetna has an estimated audience of 5,659,029 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Aetna fans?

58.7% of Aetna fans are female, 41.3% are male, with an average age of 48.2 years.

Which brands do Aetna fans like most?

Aetna fans show strongest brand affinity for New Heliopolis City (5320×), Tennessee Lady Volunteers basketball (333.82×), and Hostelling International (24.88×) over the country average.

Where do Aetna fans live in United States?

Aetna fans in United States are most concentrated in Florida (reach 642,740), Texas (reach 627,603), and California (reach 571,671). These three regions account for the largest share of the active audience.

What other brands do Aetna fans also like?

Beyond Aetna itself, the audience over-indexes on Tennessee Lady Volunteers basketball (333.82×), Hostelling International (24.88×), Kaiser Permanente (22.45×), and Bank of America (7.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Aetna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.