Humana Audience in United States

Humana logo

Humana has an estimated audience of 4,121,633 people in United States. 53.0% are female, 47.0% are male, average age 52.6. Top regions: Florida, Texas, Georgia. Top brand affinities: Governor of Michigan, Historic site, Israel, Cherish (group), El Paso County, Colorado.

The average Humana fan in United States is 52.6 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Texas, Georgia. Top brand affinities include Governor of Michigan, Historic site, Israel, with strongest over-indexing on Governor of Michigan (15.81× the country average). Demographically, the Humana audience skews balanced with an average age of 52.6, and over-indexes on personality traits such as Career Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Brand

Demographics of Humana fans

Demographic split for Humana audience in United States
MetricValue
Female53.0%
Male47.0%
Average age52.6
Estimated audience size4,121,633

Audience persona

The typical Humana fan in United States is balanced, around 52.6 years old, with strong Career Orientation tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Humana in United States
RegionReachAffinity
Florida657,3802.36×
Texas364,7821.03×
Georgia219,1081.73×
North Carolina208,2321.68×
California194,2670.43×
Ohio155,6171.23×
Illinois143,6421.05×
Kentucky143,2142.77×
Louisiana136,8202.57×
Tennessee134,3831.63×
Virginia130,0181.3×
New York128,5590.56×
South Carolina116,7111.88×
Indiana104,4951.39×
Michigan98,7080.92×
Pennsylvania91,2160.66×
Alabama84,3641.47×
Oklahoma82,0321.79×
Mississippi80,3712.37×
Arizona73,2800.87×
Missouri61,7820.93×
New Jersey60,5590.58×
Washington57,7950.7×
Wisconsin57,5080.93×
Maryland49,4020.7×
Arkansas47,6001.4×
Colorado46,7500.72×
Nevada43,1561.08×
Massachusetts33,6780.41×
Minnesota31,6450.54×
West Virginia31,1071.62×
Kansas26,9890.83×
Iowa23,0990.68×
Connecticut22,4530.54×
Utah21,5280.58×
Oregon18,6750.4×
New Mexico17,2460.83×
Maine12,2250.83×
Montana12,2011.07×
New Hampshire11,3340.7×
Nebraska10,6630.52×
Idaho9,7640.47×
Hawaii9,1840.52×
Delaware7,8020.69×
Washington, District of Columbia6,3830.52×
South Dakota5,9130.62×
Rhode Island4,9360.38×
North Dakota4,1420.49×
Vermont3,0750.42×
Wyoming2,4070.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Humana audience
BrandAffinityCategory
Governor of Michigan15.81×Politics & Society
Historic site7.34×Arts & Culture
Israel3.14×Travel & Leisure
Cherish (group)13.68×Music & Radio
El Paso County, Colorado15.64×Travel & Leisure
Goop5.7×Internet & Social Media
Nationality2.08×Politics & Society
Business English5.39×Business & Career
Jeep Wagoneer5.17×Cars & Mobility
TV Fanatic9.57×Movies & TV
Fairy godmother6.62×Literature
Wok5.59×Food & Beverages
Hipster8.06×Politics & Society
Google Home5.37×Technology & Electronics
Grinch3.31×Movies & TV
headspace7.5×Health
Vocal harmony3.43×Music & Radio
Jesse Plemons2.51×Movies & TV
La Jolla6.69×Travel & Leisure
Grace Slick6.34×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Humana audience
TraitClusterScore
Career OrientationPOWER2.37
Price SensitivityPREMIUM1.59
Family OrientationCONSERVATISM1.58
Need for SecurityCONSERVATISM1.58
Quality AwarenessPREMIUM1.46
TravellingTHRILL1.31

Worldwide distribution

Worldwide audience distribution share by country for Humana
CountryShare
United States31.6%
Lithuania13.6%
Spain5.5%

See Humana audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Humana have in United States?

Humana has an estimated audience of 4,121,633 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Humana fans?

53.0% of Humana fans are female, 47.0% are male, with an average age of 52.6 years.

Which brands do Humana fans like most?

Humana fans show strongest brand affinity for Governor of Michigan (15.81×), Historic site (7.34×), and Israel (3.14×) over the country average.

Where do Humana fans live in United States?

Humana fans in United States are most concentrated in Florida (reach 657,380), Texas (reach 364,782), and Georgia (reach 219,108). These three regions account for the largest share of the active audience.

What other brands do Humana fans also like?

Beyond Humana itself, the audience over-indexes on Historic site (7.34×), Israel (3.14×), Cherish (group) (13.68×), and El Paso County, Colorado (15.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Humana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.