Humana Audience in United States

Humana has an estimated audience of 4,121,633 people in United States. 53.0% are female, 47.0% are male, average age 52.6. Top regions: Florida, Texas, Georgia. Top brand affinities: Capital One, Circle K, Indeed.com, Google Maps, Enterprise Rent-A-Car.

The average Humana fan in United States is 52.6 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Texas, Georgia. Top brand affinities include Capital One, Circle K, Indeed.com, with strongest over-indexing on Capital One (13.17× the country average). Demographically, the Humana audience skews balanced with an average age of 52.6, and over-indexes on personality traits such as Career Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Brand

Demographics of Humana fans

Demographic split for Humana audience in United States
MetricValue
Female53.0%
Male47.0%
Average age52.6
Estimated audience size4,121,633

Audience persona

The typical Humana fan in United States is balanced, around 52.6 years old, with strong Career Orientation tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Humana in United States
RegionReachAffinity
Florida657,3802.36×
Texas364,7821.03×
Georgia219,1081.73×
North Carolina208,2321.68×
California194,2670.43×
Ohio155,6171.23×
Illinois143,6421.05×
Kentucky143,2142.77×
Louisiana136,8202.57×
Tennessee134,3831.63×
Virginia130,0181.3×
New York128,5590.56×
South Carolina116,7111.88×
Indiana104,4951.39×
Michigan98,7080.92×
Pennsylvania91,2160.66×
Alabama84,3641.47×
Oklahoma82,0321.79×
Mississippi80,3712.37×
Arizona73,2800.87×
Missouri61,7820.93×
New Jersey60,5590.58×
Washington57,7950.7×
Wisconsin57,5080.93×
Maryland49,4020.7×
Arkansas47,6001.4×
Colorado46,7500.72×
Nevada43,1561.08×
Massachusetts33,6780.41×
Minnesota31,6450.54×
West Virginia31,1071.62×
Kansas26,9890.83×
Iowa23,0990.68×
Connecticut22,4530.54×
Utah21,5280.58×
Oregon18,6750.4×
New Mexico17,2460.83×
Maine12,2250.83×
Montana12,2011.07×
New Hampshire11,3340.7×
Nebraska10,6630.52×
Idaho9,7640.47×
Hawaii9,1840.52×
Delaware7,8020.69×
Washington, District of Columbia6,3830.52×
South Dakota5,9130.62×
Rhode Island4,9360.38×
North Dakota4,1420.49×
Vermont3,0750.42×
Wyoming2,4070.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Humana audience
BrandAffinityCategory
Capital One13.17×Business & Career
Circle K20.85×Shopping
Indeed.com11.08×Business & Career
Google Maps9.49×Internet & Social Media
Enterprise Rent-A-Car13.9×Cars & Mobility
MetLife40.08×Business & Career
Choice Hotels34.13×Travel & Leisure
Crowne Plaza62.28×Travel & Leisure
Google News9.37×News
CarGurus8.81×Cars & Mobility
Diane Keaton8.86×Movies & TV
Mahjong28.76×Games
AccuWeather8.65×Home & Garden
Staples (Canada)6.68×Business & Career
PubMed22.27×Internet & Social Media
Vistaprint15.81×Business & Career
Billy Bob Thornton10.58×Movies & TV
Cigna16.32×Business & Career
Michael J. Fox12.44×Movies & TV
DeviantArt8.21×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Humana audience
TraitClusterScore
Career OrientationPOWER2.37
Price SensitivityPREMIUM1.59
Family OrientationCONSERVATISM1.58
Need for SecurityCONSERVATISM1.58
Quality AwarenessPREMIUM1.46
TravellingTHRILL1.31

Worldwide distribution

Worldwide audience distribution share by country for Humana
CountryShare
United States31.6%
Lithuania13.6%
Spain5.5%

See Humana audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Humana have in United States?

Humana has an estimated audience of 4,121,633 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Humana fans?

53.0% of Humana fans are female, 47.0% are male, with an average age of 52.6 years.

Which brands do Humana fans like most?

Humana fans show strongest brand affinity for Capital One (13.17×), Circle K (20.85×), and Indeed.com (11.08×) over the country average.

Where do Humana fans live in United States?

Humana fans in United States are most concentrated in Florida (reach 657,380), Texas (reach 364,782), and Georgia (reach 219,108). These three regions account for the largest share of the active audience.

What other brands do Humana fans also like?

Beyond Humana itself, the audience over-indexes on Circle K (20.85×), Indeed.com (11.08×), Google Maps (9.49×), and Enterprise Rent-A-Car (13.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Humana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.