Straight Talk Audience in United States

Straight Talk logo

Straight Talk has an estimated audience of 8,502,343 people in United States. 52.3% are female, 47.7% are male, average age 44.6. Top regions: Georgia, North Carolina, Texas. Top brand affinities: Verizon Wireless, FaceTime, Consumer Cellular, Boost Mobile, Jesus.

The average Straight Talk fan in United States is 44.6 years old, balanced, and lives primarily in Georgia. The audience is concentrated in Georgia, North Carolina, Texas. Top brand affinities include Verizon Wireless, FaceTime, Consumer Cellular, with strongest over-indexing on Verizon Wireless (15.51× the country average). Demographically, the Straight Talk audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator

Demographics of Straight Talk fans

Demographic split for Straight Talk audience in United States
MetricValue
Female52.3%
Male47.7%
Average age44.6
Estimated audience size8,502,343

Audience persona

The typical Straight Talk fan in United States is balanced, around 44.6 years old, with strong Need for Security tendencies and a notable affinity for Verizon Wireless.

Top regions in United States

Top regions ranked by reach for Straight Talk in United States
RegionReachAffinity
Georgia475,9901.82×
North Carolina368,6041.44×
Texas359,1260.49×
Florida295,3080.51×
Tennessee292,9531.72×
Alabama251,5952.12×
South Carolina241,8121.89×
Pennsylvania221,0290.77×
Ohio218,1870.83×
Arkansas210,1453×
Virginia202,0700.98×
Indiana201,9471.3×
New York189,2500.4×
Mississippi158,4792.26×
Illinois156,3920.55×
California155,0790.17×
Louisiana148,0281.35×
Missouri142,9421.04×
Kentucky135,5051.27×
Michigan126,8740.57×
Minnesota94,0290.77×
Oklahoma90,3080.96×
Iowa83,0551.19×
Arizona82,7100.48×
Kansas82,0031.22×
Wisconsin81,5030.64×
Washington72,7890.43×
Colorado60,4170.45×
West Virginia58,3771.47×
Nebraska54,6491.28×
Oregon52,5370.54×
Maryland51,6250.35×
Massachusetts49,0930.29×
South Dakota45,1832.3×
Montana43,6631.85×
Maine43,2721.42×
New Mexico37,0370.87×
North Dakota35,4202.03×
New Jersey35,3430.16×
Idaho34,1390.8×
New Hampshire31,5730.94×
Nevada31,3040.38×
Connecticut29,2390.34×
Utah25,1050.33×
Hawaii21,0270.58×
Wyoming19,5741.55×
Vermont18,3011.23×
Delaware16,4070.7×
Alaska9,5600.53×
Rhode Island7,2640.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Straight Talk audience
BrandAffinityCategory
Verizon Wireless15.51×Technology & Electronics
FaceTime31.91×Technology & Electronics
Consumer Cellular24.99×Technology & Electronics
Boost Mobile12.07×Technology & Electronics
Jesus5.58×Politics & Society
VOO9.23×Technology & Electronics
T-Mobile4.68×Technology & Electronics
Prepaid mobile phone18.71×Technology & Electronics
Bible4.96×Politics & Society
Christian Church5.59×Politics & Society
Simple Mobile22.32×Technology & Electronics
Symptom4.16×Health
TracFone Wireless21.42×Technology & Electronics
Best Buy3.19×Shopping
Google News4.67×News
Physician3.54×Business & Career
Cancer awareness3.92×Health
Memory4.39×Health
Social Security (United States)7.76×Politics & Society
Diabetes mellitus awareness4.7×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Straight Talk audience
TraitClusterScore
Need for SecurityCONSERVATISM2.36
Quality AwarenessPREMIUM1.47
Social Media UsageJOY1.31
Price SensitivityPREMIUM1.31
Family OrientationCONSERVATISM1.29
Pet OwnershipJOY1.28

Worldwide distribution

Worldwide audience distribution share by country for Straight Talk
CountryShare
United States96.0%
China0.6%
Japan0.5%

See Straight Talk audiences in other countries

More Mobile phone operator audiences in United States

Frequently asked questions

How many fans does Straight Talk have in United States?

Straight Talk has an estimated audience of 8,502,343 people in United States, concentrated in Georgia and North Carolina.

What is the gender split and age of Straight Talk fans?

52.3% of Straight Talk fans are female, 47.7% are male, with an average age of 44.6 years.

Which brands do Straight Talk fans like most?

Straight Talk fans show strongest brand affinity for Verizon Wireless (15.51×), FaceTime (31.91×), and Consumer Cellular (24.99×) over the country average.

Where do Straight Talk fans live in United States?

Straight Talk fans in United States are most concentrated in Georgia (reach 475,990), North Carolina (reach 368,604), and Texas (reach 359,126). These three regions account for the largest share of the active audience.

What other brands do Straight Talk fans also like?

Beyond Straight Talk itself, the audience over-indexes on FaceTime (31.91×), Consumer Cellular (24.99×), Boost Mobile (12.07×), and Jesus (5.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Straight Talk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.