Rascasse Audience Intelligence

Straight Talk Target Market in United States

A data profile of the people who buy, follow and care about Straight Talk in United States — modelled from more than twelve digital signal sources. Straight Talk has an estimated audience of 8,688,357 people in United States.

#7among Mobile phone operator in United States#412among Brand in United States#185in Technology & Electronics

The average Straight Talk fan in United States is 44.6 years old, balanced, and lives primarily in Georgia.

The audience is concentrated in Georgia, North Carolina, Texas.

Top brand affinities include Verizon Wireless, FaceTime, Consumer Cellular, with strongest over-indexing on Verizon Wireless (15.51× the country average).

Demographically, the Straight Talk audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Healthy Lifestyle, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Straight Talk fan in United States is balanced, around 44.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Verizon Wireless.

Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Straight Talk profile in United States.

Audience size
8.7M
in United States
Gender
52.3%♀
47.7% male
Age
44.6
average years
Country rank
#4094
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Straight Talk

52.3% are female, 47.7% are male, average age 44.6.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for Straight Talk audience in United States
MetricValue
Female52.3%
Male47.7%
Average age44.6
Estimated audience size8,688,357
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Straight Talk audience in United States
Age bracketShare%
16-1916%
20-2913%
30-3914%
40-4914%
50+43%
Fig. 04

Worldwide distribution

95.9%

of the worldwide Straight Talk audience comes from United States.

Worldwide audience distribution share by country for Straight Talk
CountryShare
United States95.9%
China0.6%
Japan0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Straight Talk audience in United States is strongest.

Fig. 05

Top regions by affinity

Straight Talk customers by region in United States
#RegionReachAffinity×
01Arkansas~200K3.00×
02Mississippi~200K2.45×
03South Dakota~50K2.42×
04North Dakota~40K2.12×
05Alabama~200K2.10×
06Montana~40K1.90×
07South Carolina~200K1.82×
08Georgia~500K1.78×
09Wyoming~20K1.69×
10Tennessee~300K1.65×
11West Virginia~60K1.52×
12Maine~40K1.43×
13Louisiana~200K1.39×
14North Carolina~300K1.35×
15Nebraska~50K1.29×
16Vermont~20K1.26×
17Indiana~200K1.25×
18Kentucky~100K1.22×
19Iowa~90K1.22×
20Kansas~80K1.20×
21Missouri~100K1.02×
22Virginia~200K0.96×
23New Hampshire~30K0.95×
24Oklahoma~90K0.94×
25New Mexico~40K0.92×
26Idaho~30K0.81×
27Ohio~200K0.77×
28Minnesota~90K0.75×
29Delaware~20K0.74×
30Pennsylvania~200K0.72×
31Wisconsin~80K0.60×
32Alaska~10K0.60×
33Hawaii~20K0.59×
34Oregon~50K0.53×
35Illinois~100K0.52×
36Michigan~100K0.51×
37Florida~300K0.50×
38Arizona~80K0.47×
39Texas~300K0.46×
40Colorado~60K0.43×
41Washington~70K0.41×
42Nevada~30K0.38×
43New York~200K0.36×
44Maryland~50K0.35×
45Connecticut~30K0.33×
46Utah~20K0.33×
47Rhode Island~8K0.29×
48Massachusetts~50K0.27×
49California~100K0.15×
50New Jersey~30K0.15×
Fig. 06

Affinity by region

Affinity by region — Straight Talk, United States
0.15×1.00×3.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Straight Talk audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Straight Talk audience
#·InterestCategoryAffinity×
01FaceTimeTechnology & Electronics31.91×
02Consumer CellularTechnology & Electronics24.99×
03Simple MobileTechnology & Electronics22.32×
04TracFone WirelessTechnology & Electronics21.42×
05Prepaid mobile phoneTechnology & Electronics18.71×
06Verizon WirelessTechnology & Electronics15.51×
07Boost MobileTechnology & Electronics12.07×
08VOOTechnology & Electronics9.23×
09Social Security (United States)Politics & Society7.76×
10Christian ChurchPolitics & Society5.59×
11JesusPolitics & Society5.58×
12BiblePolitics & Society4.96×
13Diabetes mellitus awarenessHealth4.70×
14T-MobileTechnology & Electronics4.68×
15Google NewsNews4.67×
16MemoryHealth4.39×
17SymptomHealth4.16×
18Cancer awarenessHealth3.92×
19PhysicianBusiness & Career3.54×
20Best BuyShopping3.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Straight Talk audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Straight Talk audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.51×
SpiritualityBALANCE2.15×
Career OrientationPOWER1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Straight Talk audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.86×
Luxury OrientationPREMIUM0.89×
Sports ActivityPOWER0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Straight Talk's target market in United States?

Straight Talk's target market in United States covers an estimated 8,688,357 people, concentrated in Georgia and North Carolina.

02

What is the gender split and age of Straight Talk customers?

52.3% of the Straight Talk audience are female, 47.7% are male, with an average age of 44.6 years.

03

Which brands do Straight Talk fans like most?

Straight Talk fans show strongest brand affinity for Verizon Wireless (15.51×), FaceTime (31.91×), and Consumer Cellular (24.99×) over the country average.

04

Where do Straight Talk fans live in United States?

Straight Talk fans in United States are most concentrated in Georgia (reach ~500K), North Carolina (reach ~300K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Straight Talk fans also like?

Beyond Straight Talk itself, the audience over-indexes on FaceTime (31.91×), Consumer Cellular (24.99×), Boost Mobile (12.07×), and Jesus (5.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Straight Talk audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Straight Talk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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