Prepaid mobile phone Audience in United States

Prepaid mobile phone logo

Prepaid mobile phone has an estimated audience of 2,982,054 people in United States. 48.2% are female, 51.8% are male, average age 43.3. Top regions: California, Texas, Florida. Top brand affinities: Boost Mobile, T-Mobile, Straight Talk, The UPS Store, Rent-A-Center.

The average Prepaid mobile phone fan in United States is 43.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Boost Mobile, T-Mobile, Straight Talk, with strongest over-indexing on Boost Mobile (6.19× the country average). Demographically, the Prepaid mobile phone audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Need for Security, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Prepaid mobile phone fans

Demographic split for Prepaid mobile phone audience in United States
MetricValue
Female48.2%
Male51.8%
Average age43.3
Estimated audience size2,982,054

Audience persona

The typical Prepaid mobile phone fan in United States is balanced, around 43.3 years old, with strong Need for Security tendencies and a notable affinity for Boost Mobile.

Top regions in United States

Top regions ranked by reach for Prepaid mobile phone in United States
RegionReachAffinity
California303,0700.92×
Texas299,7211.17×
Florida201,4511×
New York160,6430.96×
Pennsylvania110,3681.1×
Georgia107,4081.17×
North Carolina100,9731.13×
Illinois100,7741.01×
Ohio96,3621.05×
Michigan75,0130.96×
Virginia71,2500.98×
Tennessee70,9811.19×
Indiana68,6641.26×
New Jersey65,6510.87×
Louisiana65,5851.71×
Arizona61,7041.01×
Washington56,9850.95×
Alabama56,1261.35×
Maryland55,6461.09×
Missouri51,1481.06×
South Carolina49,1761.1×
Kentucky46,9981.26×
Mississippi46,9951.91×
Massachusetts46,3580.79×
Wisconsin43,1040.96×
Oklahoma39,8301.2×
Colorado39,1100.83×
Oregon36,3561.06×
Minnesota33,8030.79×
Arkansas29,4891.2×
Nevada29,4141.02×
Connecticut26,4810.89×
Kansas25,7951.1×
Iowa24,0000.98×
West Virginia20,5931.48×
Utah19,1750.72×
New Mexico17,2911.16×
Idaho12,4560.83×
Nebraska12,1770.81×
Hawaii10,0510.78×
New Hampshire9,0100.77×
Delaware8,6541.05×
Maine7,7060.72×
Rhode Island7,3460.77×
Washington, District of Columbia6,2490.7×
Montana5,7530.7×
South Dakota5,0880.74×
Alaska4,9990.78×
North Dakota4,1060.67×
Vermont3,4070.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Prepaid mobile phone audience
BrandAffinityCategory
Boost Mobile6.19×Technology & Electronics
T-Mobile2.12×Technology & Electronics
Straight Talk5.67×Technology & Electronics
The UPS Store2.31×Shopping
Rent-A-Center5.18×Home & Garden
Lycamobile17.45×Technology & Electronics
AutoZone1.86×Cars & Mobility
Dollar General1.77×Shopping
AT&T2.02×Technology & Electronics
Best Buy1.64×Shopping
Craigslist1.66×Shopping
Dollar Tree1.52×Shopping
Panda Express1.72×Food & Beverages
Facebook Messenger1.68×Internet & Social Media
Kroger1.52×Food & Beverages
Postpaid mobile phone16.84×Technology & Electronics
Chase (bank)1.55×Business & Career
Used car1.57×Cars & Mobility
Credit (finance)1.79×Business & Career
Little Caesars1.68×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Prepaid mobile phone audience
TraitClusterScore
Need for SecurityCONSERVATISM2.56
Price SensitivityPREMIUM1.38
Quality AwarenessPREMIUM1.36
Career OrientationPOWER1.3
Family OrientationCONSERVATISM1.29
Urban LifestyleOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for Prepaid mobile phone
CountryShare
United States33.4%
South Korea6.8%
Philippines6.1%

See Prepaid mobile phone audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Prepaid mobile phone have in United States?

Prepaid mobile phone has an estimated audience of 2,982,054 people in United States, concentrated in California and Texas.

What is the gender split and age of Prepaid mobile phone fans?

48.2% of Prepaid mobile phone fans are female, 51.8% are male, with an average age of 43.3 years.

Which brands do Prepaid mobile phone fans like most?

Prepaid mobile phone fans show strongest brand affinity for Boost Mobile (6.19×), T-Mobile (2.12×), and Straight Talk (5.67×) over the country average.

Where do Prepaid mobile phone fans live in United States?

Prepaid mobile phone fans in United States are most concentrated in California (reach 303,070), Texas (reach 299,721), and Florida (reach 201,451). These three regions account for the largest share of the active audience.

What other brands do Prepaid mobile phone fans also like?

Beyond Prepaid mobile phone itself, the audience over-indexes on T-Mobile (2.12×), Straight Talk (5.67×), The UPS Store (2.31×), and Rent-A-Center (5.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Prepaid mobile phone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.