Rascasse Audience Intelligence

Prepaid mobile phone Audience in United States

A data profile of the people who buy, follow and care about Prepaid mobile phone in United States — modelled from more than twelve digital signal sources. Prepaid mobile phone has an estimated audience of 2,982,054 people in United States.

#5135among Topic in United States#415in Technology & Electronics

The average Prepaid mobile phone fan in United States is 43.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Boost Mobile, T-Mobile, Straight Talk, with strongest over-indexing on Boost Mobile (6.19× the country average).

Demographically, the Prepaid mobile phone audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Prepaid mobile phone fan in United States is balanced, around 43.3 years old, with strong Career Orientation tendencies and a notable affinity for Boost Mobile.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Prepaid mobile phone profile in United States.

Audience size
3M
in United States
Gender
48.2%♀
51.8% male
Age
43.3
average years
Country rank
#10367
Topic in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Prepaid mobile phone fans

48.2% are female, 51.8% are male, average age 43.3.

Fig. 02

Gender split

48.2%
Female
51.8%
Male
Demographic split for Prepaid mobile phone audience in United States
MetricValue
Female48.2%
Male51.8%
Average age43.3
Estimated audience size2,982,054
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Prepaid mobile phone audience in United States
Age bracketShare%
16-1916%
20-2915%
30-3917%
40-4917%
50+36%
Fig. 04

Worldwide distribution

33.4%

of the worldwide Prepaid mobile phone audience comes from United States.

Worldwide audience distribution share by country for Prepaid mobile phone
CountryShare
United States33.4%
South Korea6.8%
Philippines6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Prepaid mobile phone audience in United States is strongest.

Fig. 05

Top regions by affinity

Prepaid mobile phone fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~50K1.97×
02Louisiana~60K1.65×
03West Virginia~20K1.50×
04Alabama~60K1.36×
05Arkansas~30K1.26×
06Kentucky~50K1.24×
07Georgia~100K1.21×
08Indiana~70K1.20×
09Tennessee~70K1.19×
10South Carolina~50K1.15×
11North Carolina~100K1.14×
12Oklahoma~40K1.14×
13New Mexico~20K1.14×
14Delaware~9K1.11×
15Maryland~50K1.07×
16Texas~300K1.04×
17Missouri~50K1.03×
18Pennsylvania~100K1.02×
19Iowa~30K1.02×
20Kansas~20K1.02×
21Oregon~30K1.01×
22Ohio~90K1.00×
23Virginia~70K0.99×
24Nevada~30K0.98×
25Arizona~60K0.96×
26Florida~200K0.95×
27Michigan~70K0.95×
28Illinois~90K0.94×
29Wisconsin~40K0.94×
30Connecticut~30K0.91×
31Washington~50K0.90×
32Maine~9K0.88×
33South Dakota~6K0.88×
34New York~100K0.87×
35Nebraska~10K0.86×
36New Hampshire~10K0.86×
37Idaho~10K0.85×
38Alaska~5K0.85×
39North Dakota~5K0.85×
40California~300K0.84×
41Hawaii~10K0.83×
42Rhode Island~8K0.83×
43Montana~7K0.83×
44Minnesota~30K0.82×
45New Jersey~60K0.81×
46Vermont~4K0.80×
47Massachusetts~50K0.78×
48Colorado~40K0.78×
49Washington, District of Columbia~7K0.76×
50Utah~20K0.69×
Fig. 06

Affinity by region

Affinity by region — Prepaid mobile phone, United States
0.69×1.00×1.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Prepaid mobile phone audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Prepaid mobile phone audience
#·InterestCategoryAffinity×
01LycamobileTechnology & Electronics17.45×
02Postpaid mobile phoneTechnology & Electronics16.84×
03Boost MobileTechnology & Electronics6.19×
04Straight TalkTechnology & Electronics5.67×
05Rent-A-CenterHome & Garden5.18×
06The UPS StoreShopping2.31×
07T-MobileTechnology & Electronics2.12×
08AT&TTechnology & Electronics2.02×
09Great ClipsBeauty & Wellness1.90×
10AutoZoneCars & Mobility1.86×
11Credit (finance)Business & Career1.79×
12Dollar GeneralShopping1.77×
13Panda ExpressFood & Beverages1.72×
14Facebook MessengerInternet & Social Media1.68×
15Little CaesarsFood & Beverages1.68×
16Best BuyShopping1.64×
17Papa John's PizzaFood & Beverages1.64×
18Used carCars & Mobility1.57×
19Dollar TreeShopping1.52×
20KrogerFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Prepaid mobile phone audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Prepaid mobile phone audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.61×
Need for SecurityCONSERVATISM1.41×
Quality AwarenessPREMIUM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Prepaid mobile phone audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.60×
Sports ActivityPOWER0.67×
Luxury OrientationPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Prepaid mobile phone have in United States?

Prepaid mobile phone has an estimated audience of 2,982,054 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Prepaid mobile phone fans?

48.2% of Prepaid mobile phone fans are female, 51.8% are male, with an average age of 43.3 years.

03

Which brands do Prepaid mobile phone fans like most?

Prepaid mobile phone fans show strongest brand affinity for Boost Mobile (6.19×), T-Mobile (2.12×), and Straight Talk (5.67×) over the country average.

04

Where do Prepaid mobile phone fans live in United States?

Prepaid mobile phone fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Prepaid mobile phone fans also like?

Beyond Prepaid mobile phone itself, the audience over-indexes on T-Mobile (2.12×), Straight Talk (5.67×), The UPS Store (2.31×), and Rent-A-Center (5.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Prepaid mobile phone audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Prepaid mobile phone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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