Rent-A-Center Audience in United States

Rent-A-Center logo

Rent-A-Center has an estimated audience of 8,595,179 people in United States. 56.6% are female, 43.4% are male, average age 38.8. Top regions: Texas, Ohio, Florida. Top brand affinities: John Goodman, Aaron's, Wendi McLendon-Covey, Food 4 Less, Roku.

The average Rent-A-Center fan in United States is 38.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Ohio, Florida. Top brand affinities include John Goodman, Aaron's, Wendi McLendon-Covey, with strongest over-indexing on John Goodman (19.86× the country average). Demographically, the Rent-A-Center audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Quality Awareness, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Rent-A-Center fans

Demographic split for Rent-A-Center audience in United States
MetricValue
Female56.6%
Male43.4%
Average age38.8
Estimated audience size8,595,179

Audience persona

The typical Rent-A-Center fan in United States is more female, around 38.8 years old, with strong Quality Awareness tendencies and a notable affinity for John Goodman.

Top regions in United States

Top regions ranked by reach for Rent-A-Center in United States
RegionReachAffinity
Texas786,8031.06×
Ohio410,3751.55×
Florida399,5680.69×
New York354,8350.74×
North Carolina343,2551.33×
Pennsylvania342,6061.18×
Indiana296,4371.89×
Georgia288,8281.09×
California275,7940.29×
Tennessee273,4381.59×
Michigan260,6711.16×
Kentucky211,9971.97×
Alabama211,8021.76×
Illinois203,7550.71×
Oklahoma184,8771.94×
Missouri171,3701.24×
South Carolina169,7021.31×
Louisiana166,5181.5×
Virginia164,7940.79×
West Virginia134,8663.37×
Arkansas126,2451.78×
Mississippi120,5811.7×
Arizona110,0370.63×
Colorado101,9570.75×
Massachusetts101,0400.6×
New Jersey92,9100.43×
Kansas90,2751.33×
Washington87,4420.51×
Iowa82,8161.17×
Maryland67,5530.46×
Nevada62,7460.75×
Connecticut62,2120.72×
Oregon56,2270.57×
New Mexico53,2651.24×
Maine43,3061.41×
Hawaii38,3191.04×
Utah32,0360.42×
New Hampshire30,9110.91×
Idaho26,8430.62×
Rhode Island25,7460.94×
Nebraska18,8070.44×
Delaware17,8200.75×
Montana17,7010.74×
Vermont14,7210.98×
Wyoming12,5560.99×
Minnesota10,9190.09×
Alaska10,3440.56×
North Dakota10,3170.58×
Wisconsin9,9900.08×
South Dakota9,0420.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rent-A-Center audience
BrandAffinityCategory
John Goodman19.86×Movies & TV
Aaron's16.83×Technology & Electronics
Wendi McLendon-Covey31.62×Movies & TV
Food 4 Less10.89×Shopping
Roku7.62×Business & Career
Dollar General2.48×Shopping
Key Food12.39×Shopping
Jesus2.56×Politics & Society
AutoZone2.14×Cars & Mobility
Ion Television13.5×Movies & TV
DuckDuckGo4.65×Internet & Social Media
The UPS Store2.34×Shopping
Home Renovations3.94×Home & Garden
Fifth Third Bank5.63×Business & Career
Family Dollar2.87×Fashion & Accessoires
Jimmy Kimmel Live9.32×Movies & TV
Dollar Tree1.74×Shopping
Best Buy1.69×Shopping
Google Voice4.38×Technology & Electronics
Bible2.12×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rent-A-Center audience
TraitClusterScore
Quality AwarenessPREMIUM2.46
Healthy LifestyleBALANCE2.09
Price SensitivityPREMIUM1.33
Need for SecurityCONSERVATISM1.2
ExtroversionTHRILL1.17
Luxury OrientationPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for Rent-A-Center
CountryShare
United States96.9%
Mexico0.6%
Japan0.3%

See Rent-A-Center audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Rent-A-Center have in United States?

Rent-A-Center has an estimated audience of 8,595,179 people in United States, concentrated in Texas and Ohio.

What is the gender split and age of Rent-A-Center fans?

56.6% of Rent-A-Center fans are female, 43.4% are male, with an average age of 38.8 years.

Which brands do Rent-A-Center fans like most?

Rent-A-Center fans show strongest brand affinity for John Goodman (19.86×), Aaron's (16.83×), and Wendi McLendon-Covey (31.62×) over the country average.

Where do Rent-A-Center fans live in United States?

Rent-A-Center fans in United States are most concentrated in Texas (reach 786,803), Ohio (reach 410,375), and Florida (reach 399,568). These three regions account for the largest share of the active audience.

What other brands do Rent-A-Center fans also like?

Beyond Rent-A-Center itself, the audience over-indexes on Aaron's (16.83×), Wendi McLendon-Covey (31.62×), Food 4 Less (10.89×), and Roku (7.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rent-A-Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.