Rascasse Audience Intelligence

Rent-A-Center Target Market in United States

A data profile of the people who buy, follow and care about Rent-A-Center in United States — modelled from more than twelve digital signal sources. Rent-A-Center has an estimated audience of 8,923,546 people in United States.

#405among Brand in United States#295in Home & Garden

The average Rent-A-Center fan in United States is 38.8 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Ohio, Florida.

Top brand affinities include John Goodman, Wendi McLendon-Covey, Aaron's, with strongest over-indexing on John Goodman (19.86× the country average).

Demographically, the Rent-A-Center audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Spirituality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rent-A-Center fan in United States is more female, around 38.8 years old, with strong Spirituality tendencies and a notable affinity for John Goodman.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rent-A-Center profile in United States.

Audience size
8.9M
in United States
Gender
56.6%♀
43.4% male
Age
38.8
average years
Country rank
#4006
Brand in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Rent-A-Center

56.6% are female, 43.4% are male, average age 38.8.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for Rent-A-Center audience in United States
MetricValue
Female56.6%
Male43.4%
Average age38.8
Estimated audience size8,923,546
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Rent-A-Center audience in United States
Age bracketShare%
16-1917%
20-2921%
30-3923%
40-4923%
50+15%
Fig. 04

Worldwide distribution

97.0%

of the worldwide Rent-A-Center audience comes from United States.

Worldwide audience distribution share by country for Rent-A-Center
CountryShare
United States97.0%
Mexico0.6%
Japan0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rent-A-Center audience in United States is strongest.

Fig. 05

Top regions by affinity

Rent-A-Center customers by region in United States
#RegionReachAffinity×
01West Virginia~100K3.52×
02Kentucky~200K1.93×
03Oklahoma~200K1.92×
04Indiana~300K1.84×
05Arkansas~100K1.84×
06Mississippi~100K1.80×
07Alabama~200K1.78×
08Louisiana~200K1.57×
09Tennessee~300K1.55×
10Ohio~400K1.50×
11Maine~40K1.44×
12Kansas~90K1.35×
13South Carolina~200K1.30×
14North Carolina~300K1.28×
15New Mexico~50K1.26×
16Missouri~200K1.21×
17Iowa~80K1.15×
18Pennsylvania~300K1.14×
19Michigan~300K1.14×
20Wyoming~10K1.09×
21Georgia~300K1.06×
22Texas~800K1.02×
23Hawaii~40K1.01×
24Vermont~20K1.01×
25Rhode Island~30K1.00×
26New Hampshire~30K0.93×
27Montana~20K0.78×
28Virginia~200K0.76×
29Nevada~60K0.74×
30Delaware~20K0.74×
31Connecticut~60K0.71×
32Colorado~90K0.70×
33Illinois~200K0.68×
34North Dakota~10K0.68×
35Florida~400K0.67×
36Idaho~30K0.66×
37New York~300K0.64×
38Alaska~10K0.62×
39Arizona~100K0.59×
40Massachusetts~100K0.57×
41Oregon~50K0.55×
42South Dakota~10K0.53×
43Washington~90K0.52×
44Nebraska~20K0.48×
45Maryland~60K0.43×
46Utah~30K0.41×
47New Jersey~80K0.36×
48California~200K0.25×
49Wisconsin~20K0.12×
50Minnesota~10K0.12×
Fig. 06

Affinity by region

Affinity by region — Rent-A-Center, United States
0.12×1.00×3.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rent-A-Center audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rent-A-Center audience
#·InterestCategoryAffinity×
01Wendi McLendon-CoveyMovies & TV31.62×
02John GoodmanMovies & TV19.86×
03Aaron'sTechnology & Electronics16.83×
04Ion TelevisionMovies & TV13.50×
05Key FoodShopping12.39×
06Food 4 LessShopping10.89×
07Jimmy Kimmel LiveMovies & TV9.32×
08RokuBusiness & Career7.62×
09Fifth Third BankBusiness & Career5.63×
10DuckDuckGoInternet & Social Media4.65×
11Home RenovationsHome & Garden3.94×
12Family DollarFashion & Accessoires2.87×
13JesusPolitics & Society2.56×
14Dollar GeneralShopping2.48×
15The UPS StoreShopping2.34×
16AutoZoneCars & Mobility2.14×
17Staples (Canada)Business & Career2.14×
18BiblePolitics & Society2.12×
19Dollar TreeShopping1.74×
20Best BuyShopping1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rent-A-Center audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rent-A-Center audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.28×
Quality AwarenessPREMIUM1.17×
Early Adopter MentalityPOWER1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rent-A-Center audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.85×
Healthy LifestyleBALANCE0.86×
Career OrientationPOWER0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Rent-A-Center's target market in United States?

Rent-A-Center's target market in United States covers an estimated 8,923,546 people, concentrated in Texas and Ohio.

02

What is the gender split and age of Rent-A-Center customers?

56.6% of the Rent-A-Center audience are female, 43.4% are male, with an average age of 38.8 years.

03

Which brands do Rent-A-Center fans like most?

Rent-A-Center fans show strongest brand affinity for John Goodman (19.86×), Wendi McLendon-Covey (31.62×), and Aaron's (16.83×) over the country average.

04

Where do Rent-A-Center fans live in United States?

Rent-A-Center fans in United States are most concentrated in Texas (reach ~800K), Ohio (reach ~400K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Rent-A-Center fans also like?

Beyond Rent-A-Center itself, the audience over-indexes on Wendi McLendon-Covey (31.62×), Aaron's (16.83×), Food 4 Less (10.89×), and Roku (7.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Rent-A-Center audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rent-A-Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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