Rascasse Audience Intelligence

Rent-A-Center Target Market in United States

Rent-A-Center has an estimated audience of 7.6M people in United States.

#518among brands in United States#339in Home & Garden

The average Rent-A-Center fan in United States is 39.5 years old, more female, and lives primarily in Texas.

Most fans live in Texas, Ohio, Pennsylvania.

Top affinities include Wendi McLendon-Covey, John Goodman, LibreOffice, with strongest over-indexing on Wendi McLendon-Covey (31.62× the country average).

Demographically, the Rent-A-Center audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Spirituality, Quality Awareness.

The typical Rent-A-Center fan in United States is more female, around 39.5 years old, with strong Spirituality tendencies and a notable affinity for Wendi McLendon-Covey.

Category: Home & Garden · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
7.6M
in United States
Gender
56.6%♀
43.4% male
Age
39.5
average years
Country rank
#4697
among all objects in United States
Fig. 01

Search interest · 12-month trend

+39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Rent-A-Center

56.6% are female, 43.4% are male, average age 39.5.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for Rent-A-Center audience in United States
MetricValue
Female56.6%
Male43.4%
Average age39.5
Estimated audience size7.6M
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Rent-A-Center audience in United States
Age bracketShare%
16-2417%
25-3421%
35-4423%
45-5423%
55+15%
Fig. 04

Worldwide distribution

95.7%

of the worldwide Rent-A-Center audience comes from United States.

Worldwide audience distribution share by country for Rent-A-Center
CountryShare
United States95.7%
Puerto Rico1.9%
Mexico0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Rent-A-Center customers by region in United States
#RegionReachAffinity×
01West Virginia~100K3.52×
02Kentucky~200K1.93×
03Oklahoma~200K1.92×
04Indiana~300K1.84×
05Arkansas~100K1.84×
06Mississippi~100K1.80×
07Alabama~200K1.78×
08Louisiana~200K1.57×
09Tennessee~300K1.55×
10Ohio~400K1.50×
11Maine~40K1.44×
12Kansas~90K1.35×
13South Carolina~200K1.30×
14North Carolina~300K1.28×
15New Mexico~60K1.26×
16Missouri~200K1.21×
17Iowa~80K1.15×
18Pennsylvania~300K1.14×
19Michigan~300K1.14×
20Wyoming~10K1.09×
21Georgia~300K1.06×
22Texas~500K1.02×
23Hawaii~30K1.01×
24Vermont~10K1.01×
25Rhode Island~20K1.00×
26New Hampshire~30K0.93×
27Montana~20K0.78×
28Virginia~100K0.76×
29Nevada~50K0.74×
30Delaware~20K0.74×
31Connecticut~60K0.71×
32Colorado~90K0.70×
33Illinois~200K0.68×
34North Dakota~10K0.68×
35Florida~300K0.67×
36Idaho~30K0.66×
37New York~300K0.64×
38Alaska~10K0.62×
39Arizona~100K0.59×
40Massachusetts~90K0.57×
41Oregon~50K0.55×
42South Dakota~10K0.53×
43Washington~90K0.52×
44Nebraska~20K0.48×
45Maryland~60K0.43×
46Utah~30K0.41×
47New Jersey~80K0.36×
48California~200K0.25×
49Wisconsin~20K0.12×
50Minnesota~20K0.12×
Fig. 06

Affinity by region

Affinity by region — Rent-A-Center, United States
0.12×1.00×3.52×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Rent-A-Center audience vs. the country average
#·InterestCategoryAffinity×
01Wendi McLendon-CoveyMovies & TV31.62×
02John GoodmanMovies & TV19.86×
03LibreOfficeTechnology & Electronics17.16×
04Aaron'sTechnology & Electronics16.83×
05Ion TelevisionMovies & TV13.50×
06Key FoodShopping12.39×
07Food 4 LessShopping10.89×
08Jimmy Kimmel LiveMovies & TV9.32×
09RokuBusiness & Career7.62×
10Fifth Third BankBusiness & Career5.63×
11DuckDuckGoInternet & Social Media4.65×
12Google VoiceTechnology & Electronics4.38×
13Home RenovationsHome & Garden3.94×
14Family DollarFashion & Accessoires2.87×
15JesusPolitics & Society2.56×
16Dollar GeneralShopping2.48×
17The UPS StoreShopping2.34×
18AutoZoneCars & Mobility2.14×
19BiblePolitics & Society2.12×
20Dollar TreeShopping1.74×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Rent-A-Center audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Rent-A-Center audience vs. the country average · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.28×
Quality AwarenessPREMIUM1.17×
Early Adopter MentalityPOWER1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Rent-A-Center audience vs. the country average · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.85×
Healthy LifestyleBALANCE0.86×
Career OrientationPOWER0.86×
0×1.00× baseline2×
Appendix

Explore more audiences

More Home & Garden audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Rent-A-Center over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/rent-a-center-102192” · Methodology