Fifth Third Bank Audience in United States

Fifth Third Bank logo

Fifth Third Bank has an estimated audience of 6,736,050 people in United States. 38.8% are female, 61.2% are male, average age 42.1. Top regions: Ohio, Florida, Illinois. Top brand affinities: Transamerica, Mikaela Shiffrin, Bankrate, KeyBank, State Street Corporation.

The average Fifth Third Bank fan in United States is 42.1 years old, more male, and lives primarily in Ohio. The audience is concentrated in Ohio, Florida, Illinois. Top brand affinities include Transamerica, Mikaela Shiffrin, Bankrate, with strongest over-indexing on Transamerica (128.13× the country average). Demographically, the Fifth Third Bank audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Bank

Demographics of Fifth Third Bank fans

Demographic split for Fifth Third Bank audience in United States
MetricValue
Female38.8%
Male61.2%
Average age42.1
Estimated audience size6,736,050

Audience persona

The typical Fifth Third Bank fan in United States is more male, around 42.1 years old, with strong Quality Awareness tendencies and a notable affinity for Transamerica.

Top regions in United States

Top regions ranked by reach for Fifth Third Bank in United States
RegionReachAffinity
Ohio1,886,6939.09×
Florida1,001,5702.2×
Illinois967,2494.31×
Michigan943,5695.36×
Indiana811,3366.59×
Kentucky589,5976.98×
North Carolina420,2792.07×
Tennessee243,5821.8×
Georgia236,4791.14×
Texas152,6930.26×
California104,7550.14×
New York88,5270.24×
South Carolina80,0510.79×
Pennsylvania54,9780.24×
Virginia52,7930.32×
Alabama40,2090.43×
New Jersey39,3160.23×
Missouri38,2020.35×
Minnesota36,7250.38×
Wisconsin35,7610.35×
Arizona34,7020.25×
West Virginia30,4040.97×
Massachusetts29,0790.22×
Colorado28,7780.27×
Arkansas22,0150.4×
Maryland21,8390.19×
Oklahoma19,1470.26×
Mississippi17,0430.31×
Iowa15,9540.29×
Washington15,5530.12×
Louisiana13,8470.16×
Connecticut13,2890.2×
Nevada12,6150.19×
Kansas11,8750.22×
Oregon11,6870.15×
Nebraska8,4160.25×
North Dakota8,2340.6×
Utah7,0090.12×
New Hampshire6,9030.26×
South Dakota6,3530.41×
Maine6,0700.25×
Washington, District of Columbia4,6920.23×
New Mexico4,4780.13×
Rhode Island4,3430.2×
Delaware4,3040.23×
Idaho3,8310.11×
Hawaii3,6520.13×
Montana2,8980.16×
Vermont2,2530.19×
Alaska1,7030.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fifth Third Bank audience
BrandAffinityCategory
Transamerica128.13×Business & Career
Mikaela Shiffrin36×Sports
Bankrate62.94×Business & Career
KeyBank21.1×Business & Career
State Street Corporation46.58×Business & Career
Toyota FJ Cruisers55.56×Cars & Mobility
Transamerica Corporation24.65×Business & Career
Carnation19.62×Music & Radio
Sentenced21.06×Music & Radio
Mr. Bean (animated TV series)18.06×Movies & TV
National Australia Bank40.75×Business & Career
Deadhead35.16×Business & Career
Al Nassr FC14.89×Sports
Peter Schiff26.57×Movies & TV
Toronto-Dominion Bank5.43×Business & Career
Hip2Save17.35×Shopping
Owens Corning23.21×Business & Career
Florsheim Shoes25.43×Fashion & Accessoires
Spray foam13.15×Home & Garden
Beverly Hills Cop13.84×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fifth Third Bank audience
TraitClusterScore
Quality AwarenessPREMIUM1.58
Career OrientationPOWER1.25
Family OrientationCONSERVATISM1.2
Need for SecurityCONSERVATISM1.18
Social Media UsageJOY1.17
Convenience OrientationPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for Fifth Third Bank
CountryShare
United States97.3%
India0.5%
China0.4%

See Fifth Third Bank audiences in other countries

More Bank audiences in United States

Frequently asked questions

How many fans does Fifth Third Bank have in United States?

Fifth Third Bank has an estimated audience of 6,736,050 people in United States, concentrated in Ohio and Florida.

What is the gender split and age of Fifth Third Bank fans?

38.8% of Fifth Third Bank fans are female, 61.2% are male, with an average age of 42.1 years.

Which brands do Fifth Third Bank fans like most?

Fifth Third Bank fans show strongest brand affinity for Transamerica (128.13×), Mikaela Shiffrin (36×), and Bankrate (62.94×) over the country average.

Where do Fifth Third Bank fans live in United States?

Fifth Third Bank fans in United States are most concentrated in Ohio (reach 1,886,693), Florida (reach 1,001,570), and Illinois (reach 967,249). These three regions account for the largest share of the active audience.

What other brands do Fifth Third Bank fans also like?

Beyond Fifth Third Bank itself, the audience over-indexes on Mikaela Shiffrin (36×), Bankrate (62.94×), KeyBank (21.1×), and State Street Corporation (46.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fifth Third Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.