Rascasse Audience Intelligence

Fifth Third Bank Target Market in United States

Fifth Third Bank has an estimated audience of 5.4M people in United States.

#14among Bank in United States
#705among brands in United States#587in Business & Career

The average Fifth Third Bank fan in United States is 42.8 years old, more male, and lives primarily in Ohio.

By number of fans, Fifth Third Bank ranks #14 among the 613 objects in Bank in United States — 8.1× the group median.

Its fans are 2.3 years older than the group average of 40.5.

Women make up 38.8% of the fan base, 10.4 percentage points fewer than the group average.

Compared with the other 612 objects in Bank, Fifth Third Bank fans stand out for their interest in Transamerica, Toyota FJ Cruisers and Mikaela Shiffrin.

Most fans live in Ohio, Michigan, Illinois.

Top affinities include Transamerica, Bankrate, Toyota FJ Cruisers, with strongest over-indexing on Transamerica (128.13× the country average).

Demographically, the Fifth Third Bank audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.

The typical Fifth Third Bank fan in United States is more male, around 42.8 years old, with strong Career Orientation tendencies and a notable affinity for Transamerica.

Category: Business & Career · Type: Brand · Subtype: Bank

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
5.4M
in United States
Gender
38.8%♀
61.2% male
Age
42.8
average years
Country rank
#6368
among all objects in United States
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Fifth Third Bank

38.8% are female, 61.2% are male, average age 42.8.

Fig. 02

Gender split

38.8%
Female
61.2%
Male
Demographic split for Fifth Third Bank audience in United States
MetricValue
Female38.8%
Male61.2%
Average age42.8
Estimated audience size5.4M
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Fifth Third Bank audience in United States
Age bracketShare%
16-2414%
25-3417%
35-4420%
45-5423%
55+26%
Fig. 04

Worldwide distribution

97.0%

of the worldwide Fifth Third Bank audience comes from United States.

Worldwide audience distribution share by country for Fifth Third Bank
CountryShare
United States97.0%
India0.4%
China0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Fifth Third Bank customers by region in United States
#RegionReachAffinity×
01Ohio~1.5M9.00×
02Kentucky~500K6.93×
03Indiana~700K6.36×
04Michigan~900K5.44×
05Illinois~800K4.11×
06Florida~800K2.23×
07North Carolina~400K2.08×
08Tennessee~200K1.77×
09Georgia~200K1.16×
10West Virginia~30K1.04×
11South Carolina~80K0.92×
12North Dakota~9K0.71×
13Alabama~40K0.53×
14South Dakota~7K0.48×
15Arkansas~20K0.41×
16Minnesota~40K0.39×
17Wisconsin~30K0.36×
18Missouri~40K0.35×
19Mississippi~20K0.35×
20Virginia~40K0.32×
21Iowa~20K0.30×
22New Hampshire~6K0.30×
23Vermont~3K0.30×
24Nebraska~9K0.29×
25Maine~6K0.29×
26Alaska~3K0.29×
27Oklahoma~20K0.28×
28Delaware~4K0.28×
29Texas~100K0.27×
30Colorado~20K0.27×
31Washington, District of Columbia~3K0.27×
32Rhode Island~4K0.26×
33Arizona~30K0.25×
34Kansas~10K0.25×
35Montana~4K0.25×
36Pennsylvania~50K0.24×
37New Jersey~30K0.23×
38Massachusetts~30K0.23×
39New York~70K0.22×
40Connecticut~10K0.22×
41Maryland~20K0.21×
42Nevada~10K0.21×
43Hawaii~5K0.20×
44Louisiana~10K0.19×
45New Mexico~7K0.19×
46Idaho~6K0.19×
47Oregon~10K0.16×
48Utah~8K0.15×
49California~90K0.14×
50Washington~20K0.13×
Fig. 06

Affinity by region

Affinity by region — Fifth Third Bank, United States
0.13×1.00×9.00×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Fifth Third Bank audience vs. the country average
#·InterestCategoryAffinity×
01TransamericaBusiness & Career128.13×
02BankrateBusiness & Career62.94×
03Toyota FJ CruisersCars & Mobility55.56×
04State Street CorporationBusiness & Career46.58×
05Lloyds BankBusiness & Career39.34×
06Mikaela ShiffrinSports36.00×
07DeadheadBusiness & Career35.16×
08Transamerica CorporationBusiness & Career24.65×
09SouthState Bank (Independent Bank Group heritage)Business & Career21.35×
10Frost BankBusiness & Career21.31×
11KeyBankBusiness & Career21.10×
12Truist BankBusiness & Career21.05×
13Voya FinancialBusiness & Career19.34×
14First Community Credit UnionBusiness & Career19.10×
15Prosperity BankBusiness & Career18.18×
16Woodforest National BankBusiness & Career18.12×
17Mr. Bean (animated TV series)Movies & TV18.06×
18Hip2SaveShopping17.35×
19Synchrony BankBusiness & Career16.35×
20Al Nassr FCSports14.89×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Fifth Third Bank audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Fifth Third Bank audience vs. the country average · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.07×
Early Adopter MentalityPOWER1.05×
Need for SecurityCONSERVATISM1.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Fifth Third Bank audience vs. the country average · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.73×
ExtroversionTHRILL0.75×
IndulgenceJOY0.79×
0×1.00× baseline2×
Appendix

Explore more audiences

More Bank audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Fifth Third Bank over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/fifth-third-bank-127290” · Methodology