Rascasse Audience Intelligence

Fifth Third Bank Target Market in United States

A data profile of the people who buy, follow and care about Fifth Third Bank in United States — modelled from more than twelve digital signal sources. Fifth Third Bank has an estimated audience of 6,893,739 people in United States.

#10among Bank in United States#532among Brand in United States#477in Business & Career

The average Fifth Third Bank fan in United States is 42.1 years old, more male, and lives primarily in Ohio.

The audience is concentrated in Ohio, Florida, Michigan.

Top brand affinities include Transamerica, Mikaela Shiffrin, Bankrate, with strongest over-indexing on Transamerica (128.13× the country average).

Demographically, the Fifth Third Bank audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fifth Third Bank fan in United States is more male, around 42.1 years old, with strong Career Orientation tendencies and a notable affinity for Transamerica.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fifth Third Bank profile in United States.

Audience size
6.9M
in United States
Gender
38.8%♀
61.2% male
Age
42.1
average years
Country rank
#5088
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Fifth Third Bank

38.8% are female, 61.2% are male, average age 42.1.

Fig. 02

Gender split

38.8%
Female
61.2%
Male
Demographic split for Fifth Third Bank audience in United States
MetricValue
Female38.8%
Male61.2%
Average age42.1
Estimated audience size6,893,739
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Fifth Third Bank audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3920%
40-4923%
50+26%
Fig. 04

Worldwide distribution

97.4%

of the worldwide Fifth Third Bank audience comes from United States.

Worldwide audience distribution share by country for Fifth Third Bank
CountryShare
United States97.4%
India0.5%
China0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fifth Third Bank audience in United States is strongest.

Fig. 05

Top regions by affinity

Fifth Third Bank customers by region in United States
#RegionReachAffinity×
01Ohio~2M9.00×
02Kentucky~600K6.93×
03Indiana~800K6.36×
04Michigan~1M5.44×
05Illinois~900K4.11×
06Florida~1M2.23×
07North Carolina~400K2.08×
08Tennessee~200K1.77×
09Georgia~200K1.16×
10West Virginia~30K1.04×
11South Carolina~90K0.92×
12North Dakota~10K0.71×
13Alabama~50K0.53×
14South Dakota~7K0.48×
15Arkansas~20K0.41×
16Minnesota~40K0.39×
17Wisconsin~40K0.36×
18Missouri~40K0.35×
19Mississippi~20K0.35×
20Virginia~50K0.32×
21Iowa~20K0.30×
22New Hampshire~8K0.30×
23Vermont~4K0.30×
24Nebraska~10K0.29×
25Maine~7K0.29×
26Alaska~4K0.29×
27Oklahoma~20K0.28×
28Delaware~5K0.28×
29Texas~200K0.27×
30Colorado~30K0.27×
31Washington, District of Columbia~5K0.27×
32Rhode Island~6K0.26×
33Arizona~30K0.25×
34Kansas~10K0.25×
35Montana~5K0.25×
36Pennsylvania~50K0.24×
37New Jersey~40K0.23×
38Massachusetts~30K0.23×
39New York~80K0.22×
40Connecticut~10K0.22×
41Maryland~20K0.21×
42Nevada~10K0.21×
43Hawaii~6K0.20×
44Louisiana~20K0.19×
45New Mexico~7K0.19×
46Idaho~7K0.19×
47Oregon~10K0.16×
48Utah~9K0.15×
49California~100K0.14×
50Washington~20K0.13×
Fig. 06

Affinity by region

Affinity by region — Fifth Third Bank, United States
0.13×1.00×9.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fifth Third Bank audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fifth Third Bank audience
#·InterestCategoryAffinity×
01TransamericaBusiness & Career128.13×
02BankrateBusiness & Career62.94×
03Toyota FJ CruisersCars & Mobility55.56×
04State Street CorporationBusiness & Career46.58×
05National Australia BankBusiness & Career40.75×
06Lloyds BankBusiness & Career39.34×
07Mikaela ShiffrinSports36.00×
08DeadheadBusiness & Career35.16×
09Peter SchiffMovies & TV26.57×
10Florsheim ShoesFashion & Accessoires25.43×
11Transamerica CorporationBusiness & Career24.65×
12Owens CorningBusiness & Career23.21×
13KeyBankBusiness & Career21.10×
14SentencedMusic & Radio21.06×
15CarnationMusic & Radio19.62×
16Mr. Bean (animated TV series)Movies & TV18.06×
17Hip2SaveShopping17.35×
18Al Nassr FCSports14.89×
19Beverly Hills CopMovies & TV13.84×
20Toronto-Dominion BankBusiness & Career5.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fifth Third Bank audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fifth Third Bank audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.07×
Early Adopter MentalityPOWER1.05×
Need for SecurityCONSERVATISM1.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fifth Third Bank audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.73×
ExtroversionTHRILL0.75×
IndulgenceJOY0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Fifth Third Bank's target market in United States?

Fifth Third Bank's target market in United States covers an estimated 6,893,739 people, concentrated in Ohio and Florida.

02

What is the gender split and age of Fifth Third Bank customers?

38.8% of the Fifth Third Bank audience are female, 61.2% are male, with an average age of 42.1 years.

03

Which brands do Fifth Third Bank fans like most?

Fifth Third Bank fans show strongest brand affinity for Transamerica (128.13×), Mikaela Shiffrin (36×), and Bankrate (62.94×) over the country average.

04

Where do Fifth Third Bank fans live in United States?

Fifth Third Bank fans in United States are most concentrated in Ohio (reach ~2M), Florida (reach ~1M), and Michigan (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Fifth Third Bank fans also like?

Beyond Fifth Third Bank itself, the audience over-indexes on Mikaela Shiffrin (36×), Bankrate (62.94×), KeyBank (21.1×), and State Street Corporation (46.58×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Fifth Third Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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