Rascasse Audience Intelligence

Postpaid mobile phone Audience in United States

A data profile of the people who buy, follow and care about Postpaid mobile phone in United States — modelled from more than twelve digital signal sources. Postpaid mobile phone has an estimated audience of 360,992 people in United States.

#12735among Topic in United States#1144in Technology & Electronics

The average Postpaid mobile phone fan in United States is 38.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Simple Mobile, Consumer Cellular, Straight Talk, with strongest over-indexing on Simple Mobile (36.85× the country average).

Demographically, the Postpaid mobile phone audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Postpaid mobile phone fan in United States is balanced, around 38.8 years old, with strong Career Orientation tendencies and a notable affinity for Simple Mobile.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Postpaid mobile phone profile in United States.

Audience size
361K
in United States
Gender
47.1%♀
52.9% male
Age
38.8
average years
Country rank
#43915
Topic in United States
Fig. 01

Search interest · 12-month trend

+921%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Postpaid mobile phone fans

47.1% are female, 52.9% are male, average age 38.8.

Fig. 02

Gender split

47.1%
Female
52.9%
Male
Demographic split for Postpaid mobile phone audience in United States
MetricValue
Female47.1%
Male52.9%
Average age38.8
Estimated audience size360,992
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Postpaid mobile phone audience in United States
Age bracketShare%
16-1926%
20-2915%
30-3916%
40-4919%
50+24%
Fig. 04

Worldwide distribution

8.0%

of the worldwide Postpaid mobile phone audience comes from United States.

Worldwide audience distribution share by country for Postpaid mobile phone
CountryShare
Pakistan14.4%
Nigeria14.4%
Malaysia12.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Postpaid mobile phone audience in United States is strongest.

Fig. 05

Top regions by affinity

Postpaid mobile phone fans by region: top regions in United States
#RegionReachAffinity×
01Alaska<1K1.18×
02North Dakota<1K1.16×
03Vermont<1K1.16×
04West Virginia~2K1.15×
05Montana~1K1.15×
06South Dakota<1K1.12×
07Rhode Island~1K1.09×
08Delaware~1K1.08×
09Mississippi~3K1.07×
10Arkansas~3K1.07×
11New Mexico~2K1.05×
12Idaho~2K1.04×
13Washington, District of Columbia~1K1.04×
14Louisiana~5K1.03×
15Oklahoma~4K1.03×
16Virginia~9K1.02×
17Alabama~5K1.01×
18New Hampshire~1K1.01×
19Maine~1K1.01×
20Hawaii~2K1.00×
21South Carolina~5K0.99×
22Nevada~3K0.99×
23Iowa~3K0.99×
24Nebraska~2K0.99×
25Kansas~3K0.98×
26New York~20K0.97×
27Missouri~6K0.95×
28Kentucky~4K0.95×
29Connecticut~3K0.94×
30Georgia~10K0.93×
31Utah~3K0.92×
32Wisconsin~5K0.91×
33Oregon~4K0.91×
34Arizona~7K0.90×
35Tennessee~7K0.90×
36Colorado~5K0.89×
37Indiana~6K0.88×
38Maryland~5K0.88×
39Minnesota~5K0.88×
40Washington~6K0.86×
41Massachusetts~6K0.86×
42New Jersey~8K0.85×
43Illinois~10K0.83×
44North Carolina~9K0.83×
45Michigan~8K0.83×
46Pennsylvania~10K0.82×
47Ohio~9K0.82×
48Texas~20K0.77×
49Florida~20K0.77×
50California~30K0.74×
Fig. 06

Affinity by region

Affinity by region — Postpaid mobile phone, United States
0.74×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Postpaid mobile phone audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Postpaid mobile phone audience
#·InterestCategoryAffinity×
01Simple MobileTechnology & Electronics36.85×
02LycamobileTechnology & Electronics34.84×
03Mobile virtual network operatorTechnology & Electronics27.10×
04TracFone WirelessTechnology & Electronics19.26×
05Consumer CellularTechnology & Electronics18.84×
06Live-In CaregiverHealth14.57×
07Prepaid mobile phoneTechnology & Electronics14.55×
08Pension fundBusiness & Career12.09×
09FreeCellGames12.05×
10Straight TalkTechnology & Electronics11.61×
11Boost MobileTechnology & Electronics8.11×
12Toronto-Dominion BankBusiness & Career4.79×
13Western UnionBusiness & Career3.72×
14WirelessTechnology & Electronics3.41×
15ContractBusiness & Career3.05×
16T-MobileTechnology & Electronics2.80×
17The UPS StoreShopping2.73×
18Wells FargoBusiness & Career1.83×
19Best BuyShopping1.79×
20WalgreensShopping1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Postpaid mobile phone audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Postpaid mobile phone audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.86×
Need for SecurityCONSERVATISM1.70×
Quality AwarenessPREMIUM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Postpaid mobile phone audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.42×
Sports ActivityPOWER0.54×
Luxury OrientationPREMIUM0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Postpaid mobile phone have in United States?

Postpaid mobile phone has an estimated audience of 360,992 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Postpaid mobile phone fans?

47.1% of Postpaid mobile phone fans are female, 52.9% are male, with an average age of 38.8 years.

03

Which brands do Postpaid mobile phone fans like most?

Postpaid mobile phone fans show strongest brand affinity for Simple Mobile (36.85×), Consumer Cellular (18.84×), and Straight Talk (11.61×) over the country average.

04

Where do Postpaid mobile phone fans live in United States?

Postpaid mobile phone fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Postpaid mobile phone fans also like?

Beyond Postpaid mobile phone itself, the audience over-indexes on Consumer Cellular (18.84×), Straight Talk (11.61×), Boost Mobile (8.11×), and Lycamobile (34.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Postpaid mobile phone audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Postpaid mobile phone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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