Postpaid mobile phone Audience in United States

Postpaid mobile phone logo

Postpaid mobile phone has an estimated audience of 360,992 people in United States. 47.1% are female, 52.9% are male, average age 38.8. Top regions: California, Texas, New York. Top brand affinities: Simple Mobile, Consumer Cellular, Straight Talk, Boost Mobile, Lycamobile.

The average Postpaid mobile phone fan in United States is 38.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Simple Mobile, Consumer Cellular, Straight Talk, with strongest over-indexing on Simple Mobile (36.85× the country average). Demographically, the Postpaid mobile phone audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Postpaid mobile phone fans

Demographic split for Postpaid mobile phone audience in United States
MetricValue
Female47.1%
Male52.9%
Average age38.8
Estimated audience size360,992

Audience persona

The typical Postpaid mobile phone fan in United States is balanced, around 38.8 years old, with strong Need for Security tendencies and a notable affinity for Simple Mobile.

Top regions in United States

Top regions ranked by reach for Postpaid mobile phone in United States
RegionReachAffinity
California29,5880.75×
Texas22,7600.73×
New York21,9091.09×
Florida16,4620.67×
Virginia9,9571.13×
Georgia9,7900.88×
Illinois8,3900.7×
Pennsylvania7,0980.58×
North Carolina6,8000.63×
New Jersey6,5270.71×
Ohio6,2380.56×
South Carolina5,5241.02×
Michigan5,4050.57×
Arizona5,1770.7×
Massachusetts5,0540.71×
Washington4,9330.68×
Louisiana4,6320.99×
Tennessee4,6310.64×
Colorado4,3420.76×
Alabama4,2090.83×
Mississippi4,1951.41×
Maryland4,1330.67×
Oklahoma4,1171.03×
Missouri3,7570.65×
Indiana3,7000.56×
Kentucky3,4460.76×
Arkansas3,4371.16×
Nevada3,4370.98×
Wisconsin3,1700.58×
Connecticut3,0820.85×
Minnesota3,0310.59×
Oregon2,8930.7×
Kansas2,7640.97×
Iowa2,7580.93×
Utah2,5920.8×
West Virginia2,3941.42×
New Mexico2,2621.25×
Montana2,0832.08×
Idaho2,0411.13×
New Hampshire1,8211.28×
Nebraska1,7830.99×
Rhode Island1,7591.53×
Alaska1,7512.27×
Delaware1,7061.71×
South Dakota1,6461.97×
Hawaii1,6021.03×
North Dakota1,4541.96×
Wyoming1,4072.63×
Washington, District of Columbia1,4041.29×
Maine1,3831.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Postpaid mobile phone audience
BrandAffinityCategory
Simple Mobile36.85×Technology & Electronics
Consumer Cellular18.84×Technology & Electronics
Straight Talk11.61×Technology & Electronics
Boost Mobile8.11×Technology & Electronics
Lycamobile34.84×Technology & Electronics
Live-In Caregiver14.57×Health
Prepaid mobile phone14.55×Technology & Electronics
TracFone Wireless19.26×Technology & Electronics
T-Mobile2.8×Technology & Electronics
Mobile virtual network operator27.1×Technology & Electronics
Pension fund12.09×Business & Career
Toronto-Dominion Bank4.79×Business & Career
Wireless3.41×Technology & Electronics
The UPS Store2.73×Shopping
FreeCell12.05×Games
Wells Fargo1.83×Business & Career
Contract3.05×Business & Career
Best Buy1.79×Shopping
Walgreens1.75×Shopping
Western Union3.72×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Postpaid mobile phone audience
TraitClusterScore
Need for SecurityCONSERVATISM1.97
Career OrientationPOWER1.91
Quality AwarenessPREMIUM1.84
Risk AppetiteTHRILL1.74
SustainabilityBALANCE1.63
Family OrientationCONSERVATISM1.54

Worldwide distribution

Worldwide audience distribution share by country for Postpaid mobile phone
CountryShare
Pakistan14.4%
Nigeria14.4%
Malaysia12.0%

See Postpaid mobile phone audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Postpaid mobile phone have in United States?

Postpaid mobile phone has an estimated audience of 360,992 people in United States, concentrated in California and Texas.

What is the gender split and age of Postpaid mobile phone fans?

47.1% of Postpaid mobile phone fans are female, 52.9% are male, with an average age of 38.8 years.

Which brands do Postpaid mobile phone fans like most?

Postpaid mobile phone fans show strongest brand affinity for Simple Mobile (36.85×), Consumer Cellular (18.84×), and Straight Talk (11.61×) over the country average.

Where do Postpaid mobile phone fans live in United States?

Postpaid mobile phone fans in United States are most concentrated in California (reach 29,588), Texas (reach 22,760), and New York (reach 21,909). These three regions account for the largest share of the active audience.

What other brands do Postpaid mobile phone fans also like?

Beyond Postpaid mobile phone itself, the audience over-indexes on Consumer Cellular (18.84×), Straight Talk (11.61×), Boost Mobile (8.11×), and Lycamobile (34.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Postpaid mobile phone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.