Pension fund Audience in United States

Pension fund logo

Pension fund has an estimated audience of 2,591,196 people in United States. 53.9% are female, 46.1% are male, average age 52.0. Top regions: New York, California, Texas. Top brand affinities: Hebe, Voter registration, Elsword, Governor of Michigan, Electrolyte.

The average Pension fund fan in United States is 52.0 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Hebe, Voter registration, Elsword, with strongest over-indexing on Hebe (16.84× the country average). Demographically, the Pension fund audience skews balanced with an average age of 52.0, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Pension fund fans

Demographic split for Pension fund audience in United States
MetricValue
Female53.9%
Male46.1%
Average age52.0
Estimated audience size2,591,196

Audience persona

The typical Pension fund fan in United States is balanced, around 52.0 years old, with strong Need for Security tendencies and a notable affinity for Hebe.

Top regions in United States

Top regions ranked by reach for Pension fund in United States
RegionReachAffinity
New York335,9182.32×
California289,7071.02×
Texas204,2540.92×
Florida146,2400.83×
Illinois100,5891.17×
New Jersey94,1201.43×
Pennsylvania78,0440.89×
Massachusetts77,3651.52×
Georgia76,3000.96×
North Carolina70,1860.9×
Virginia61,6870.98×
Indiana60,3851.28×
Ohio50,3290.63×
Michigan48,4320.71×
Washington45,8870.88×
Maryland40,5800.91×
Tennessee36,2050.7×
Washington, District of Columbia35,9784.62×
Wisconsin32,6700.84×
Colorado31,9360.78×
Missouri30,9950.74×
Arizona29,3290.55×
Louisiana27,4530.82×
South Carolina27,2690.7×
Connecticut26,3271.01×
Alabama26,2090.72×
Minnesota24,7370.67×
Kentucky24,3690.75×
Oregon20,1320.68×
Maine18,7092.02×
Oklahoma18,5710.65×
Nevada16,7320.67×
Utah14,3680.62×
Mississippi13,4590.63×
Iowa13,1820.62×
Kansas12,6770.62×
Arkansas12,6600.59×
Hawaii9,2250.83×
Idaho8,4500.65×
Rhode Island8,3201.01×
New Hampshire8,0780.79×
Nebraska7,9100.61×
West Virginia7,8430.65×
Alaska7,8271.41×
New Mexico7,3440.57×
Montana6,8230.95×
South Dakota6,7341.12×
North Dakota6,5571.23×
Wyoming6,3451.65×
Vermont6,1381.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pension fund audience
BrandAffinityCategory
Hebe16.84×Home & Garden
Voter registration6.7×Politics & Society
Elsword22.5×Games
Governor of Michigan9.36×Politics & Society
Electrolyte4.98×Health
Buying and Selling Real Estate8.27×Home & Garden
HispanicTV28.7×Movies & TV
Kendra Scott2.83×Fashion & Accessoires
Stamp collecting4.36×Home & Garden
Cherish (group)9.91×Music & Radio
El Paso County, Colorado11.7×Travel & Leisure
Harold and Kumar Escape From Guantanamo Bay16.19×Movies & TV
Israel1.64×Travel & Leisure
Wok5.06×Food & Beverages
Kes (band)15.71×Music & Radio
headspace6.64×Health
Google Home4.34×Technology & Electronics
Goop3.38×Internet & Social Media
Urban horticulture2.21×Home & Garden
Grace Slick5.26×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pension fund audience
TraitClusterScore
Need for SecurityCONSERVATISM3.38
Family OrientationCONSERVATISM3.18
Risk AppetiteTHRILL3.07
LGBTQ+ IdentityOPEN2.24
Career OrientationPOWER2.2
Luxury OrientationPREMIUM1.68

Worldwide distribution

Worldwide audience distribution share by country for Pension fund
CountryShare
United States16.7%
United Kingdom10.0%
Australia6.4%

See Pension fund audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Pension fund have in United States?

Pension fund has an estimated audience of 2,591,196 people in United States, concentrated in New York and California.

What is the gender split and age of Pension fund fans?

53.9% of Pension fund fans are female, 46.1% are male, with an average age of 52.0 years.

Which brands do Pension fund fans like most?

Pension fund fans show strongest brand affinity for Hebe (16.84×), Voter registration (6.7×), and Elsword (22.5×) over the country average.

Where do Pension fund fans live in United States?

Pension fund fans in United States are most concentrated in New York (reach 335,918), California (reach 289,707), and Texas (reach 204,254). These three regions account for the largest share of the active audience.

What other brands do Pension fund fans also like?

Beyond Pension fund itself, the audience over-indexes on Voter registration (6.7×), Elsword (22.5×), Governor of Michigan (9.36×), and Electrolyte (4.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pension fund. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.