Rascasse Audience Intelligence

Pension Audience in United States

A data profile of the people who buy, follow and care about Pension in United States — modelled from more than twelve digital signal sources. Pension has an estimated audience of 12,519,718 people in United States.

#1897among Topic in United States#288in Business & Career

The average Pension fan in United States is 52.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Mitch McConnell, Retirement, Retirement age, with strongest over-indexing on Mitch McConnell (3.05× the country average).

Demographically, the Pension audience skews balanced with an average age of 52.5, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pension fan in United States is balanced, around 52.5 years old, with strong Career Orientation tendencies and a notable affinity for Mitch McConnell.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pension profile in United States.

Audience size
12.5M
in United States
Gender
53.0%♀
47.0% male
Age
52.5
average years
Country rank
#2852
Topic in United States
Fig. 01

Search interest · 12-month trend

+75%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pension fans

53.0% are female, 47.0% are male, average age 52.5.

Fig. 02

Gender split

53.0%
Female
47.0%
Male
Demographic split for Pension audience in United States
MetricValue
Female53.0%
Male47.0%
Average age52.5
Estimated audience size12,519,718
Fig. 03

Age distribution

Ø 52.5
average years
Age distribution of the Pension audience in United States
Age bracketShare%
16-192%
20-295%
30-3910%
40-4919%
50+63%
Fig. 04

Worldwide distribution

17.3%

of the worldwide Pension audience comes from United States.

Worldwide audience distribution share by country for Pension
CountryShare
United States17.3%
United Kingdom7.8%
Brazil7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pension audience in United States is strongest.

Fig. 05

Top regions by affinity

Pension fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~500K1.43×
02New York~900K1.33×
03Hawaii~70K1.33×
04California~2M1.28×
05Washington, District of Columbia~50K1.28×
06Virginia~400K1.22×
07Kansas~100K1.20×
08Wyoming~20K1.19×
09Ohio~500K1.17×
10Washington~300K1.17×
11Connecticut~100K1.11×
12Maryland~200K1.10×
13Alaska~30K1.10×
14Illinois~400K1.07×
15Pennsylvania~400K1.05×
16Georgia~400K1.04×
17North Carolina~400K1.04×
18Massachusetts~300K1.04×
19Delaware~40K1.04×
20Texas~1M1.03×
21Louisiana~200K1.02×
22Florida~900K1.01×
23Michigan~300K1.01×
24Oregon~100K0.98×
25Nevada~100K0.97×
26Alabama~200K0.96×
27Mississippi~100K0.96×
28Missouri~200K0.94×
29Minnesota~200K0.94×
30New Mexico~60K0.94×
31Indiana~200K0.93×
32South Carolina~200K0.93×
33Wisconsin~200K0.92×
34New Hampshire~50K0.92×
35Rhode Island~40K0.92×
36North Dakota~20K0.92×
37Tennessee~200K0.91×
38Arizona~200K0.90×
39Colorado~200K0.90×
40Arkansas~90K0.90×
41Nebraska~60K0.89×
42Oklahoma~100K0.88×
43Utah~100K0.88×
44Kentucky~100K0.87×
45Iowa~90K0.86×
46West Virginia~50K0.86×
47South Dakota~20K0.86×
48Maine~40K0.85×
49Idaho~50K0.84×
50Montana~30K0.83×
Fig. 06

Affinity by region

Affinity by region — Pension, United States
0.83×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pension audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pension audience
#·InterestCategoryAffinity×
01Pension fundBusiness & Career15.31×
02Registered Retirement Savings PlanBusiness & Career14.52×
03Supplemental Nutrition Assistance ProgramHealth10.10×
04Retirement ageBusiness & Career9.39×
05Rural tourismTravel & Leisure7.72×
06Income taxBusiness & Career7.54×
07BroadbandTechnology & Electronics7.42×
08Retirement planningBusiness & Career6.98×
09RetirementBusiness & Career5.69×
10Retirement communityKids & Family3.83×
11Charles Schwab CorporationBusiness & Career3.69×
12Medicare (United States)Health3.57×
13Old agePolitics & Society3.37×
14Mitch McConnellPolitics & Society3.05×
15Life insuranceBusiness & Career2.92×
16Yahoo! FinanceBusiness & Career2.70×
17Local newsNews1.96×
18United States Postal ServiceBusiness & Career1.87×
19Breaking newsMovies & TV1.79×
20Donald TrumpPolitics & Society1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pension audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pension audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.76×
Need for SecurityCONSERVATISM1.56×
PatriotismCONSERVATISM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pension audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.62×
Design AffinityPREMIUM0.67×
Early Adopter MentalityPOWER0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pension have in United States?

Pension has an estimated audience of 12,519,718 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pension fans?

53.0% of Pension fans are female, 47.0% are male, with an average age of 52.5 years.

03

Which brands do Pension fans like most?

Pension fans show strongest brand affinity for Mitch McConnell (3.05×), Retirement (5.69×), and Retirement age (9.39×) over the country average.

04

Where do Pension fans live in United States?

Pension fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1M), and New York (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Pension fans also like?

Beyond Pension itself, the audience over-indexes on Retirement (5.69×), Retirement age (9.39×), Retirement planning (6.98×), and Pension fund (15.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Pension audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pension. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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