Pension Audience in United States

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Pension has an estimated audience of 12,519,718 people in United States. 53.0% are female, 47.0% are male, average age 52.5. Top regions: California, Texas, New York. Top brand affinities: Chase (bank), Retirement, Retirement age, Retirement planning, Pension fund.

The average Pension fan in United States is 52.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Chase (bank), Retirement, Retirement age, with strongest over-indexing on Chase (bank) (7.91× the country average). Demographically, the Pension audience skews balanced with an average age of 52.5, and over-indexes on personality traits such as Family Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Pension fans

Demographic split for Pension audience in United States
MetricValue
Female53.0%
Male47.0%
Average age52.5
Estimated audience size12,519,718

Audience persona

The typical Pension fan in United States is balanced, around 52.5 years old, with strong Family Orientation tendencies and a notable affinity for Chase (bank).

Top regions in United States

Top regions ranked by reach for Pension in United States
RegionReachAffinity
California1,935,3901.41×
Texas1,197,8601.11×
New York983,0251.41×
Florida921,9331.09×
Illinois468,7301.12×
New Jersey457,4901.44×
Pennsylvania448,3881.06×
Georgia428,9241.11×
North Carolina394,8281.05×
Ohio380,7430.99×
Virginia347,1081.14×
Michigan341,7441.04×
Washington339,6671.35×
Massachusetts284,1971.15×
Maryland254,7771.18×
Arizona241,6490.95×
Tennessee239,6780.95×
Indiana221,9690.97×
Missouri192,1230.95×
South Carolina178,2410.95×
Minnesota175,9670.98×
Wisconsin175,9370.93×
Colorado173,0840.88×
Louisiana165,2551.02×
Alabama164,5530.94×
Oregon148,4601.03×
Connecticut143,7891.15×
Oklahoma127,1860.91×
Kentucky125,1710.8×
Nevada124,8951.03×
Utah103,0910.92×
Kansas100,8471.02×
Mississippi99,2640.96×
Arkansas94,4650.92×
Iowa83,7980.81×
Hawaii80,0121.49×
New Mexico56,0140.89×
Washington, District of Columbia55,0441.46×
Idaho51,8720.83×
Nebraska49,8340.79×
West Virginia44,7430.77×
New Hampshire37,2670.76×
Rhode Island36,5660.92×
Delaware34,9981.01×
Maine34,2240.76×
Alaska26,9351.01×
Montana25,3850.73×
North Dakota20,3300.79×
South Dakota18,7920.65×
Vermont17,5070.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pension audience
BrandAffinityCategory
Chase (bank)7.91×Business & Career
Retirement5.69×Business & Career
Retirement age9.39×Business & Career
Retirement planning6.98×Business & Career
Pension fund15.31×Business & Career
Fox News Channel2×Movies & TV
Income tax7.54×Business & Career
Registered Retirement Savings Plan14.52×Business & Career
Yahoo! Finance2.7×Business & Career
Charles Schwab Corporation3.69×Business & Career
Broadband7.42×Technology & Electronics
Old age3.37×Politics & Society
Supplemental Nutrition Assistance Program10.1×Health
Medicare (United States)3.57×Health
Breaking news1.79×Movies & TV
Retirement community3.83×Kids & Family
Life insurance2.92×Business & Career
Rural tourism7.72×Travel & Leisure
Local news1.96×News
Bank of America1.88×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pension audience
TraitClusterScore
Family OrientationCONSERVATISM1.66
Career OrientationPOWER1.56
Need for SecurityCONSERVATISM1.51
Quality AwarenessPREMIUM1.48
TravellingTHRILL1.41
Community OrientationOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for Pension
CountryShare
United States17.3%
United Kingdom7.8%
Brazil7.0%

See Pension audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Pension have in United States?

Pension has an estimated audience of 12,519,718 people in United States, concentrated in California and Texas.

What is the gender split and age of Pension fans?

53.0% of Pension fans are female, 47.0% are male, with an average age of 52.5 years.

Which brands do Pension fans like most?

Pension fans show strongest brand affinity for Chase (bank) (7.91×), Retirement (5.69×), and Retirement age (9.39×) over the country average.

Where do Pension fans live in United States?

Pension fans in United States are most concentrated in California (reach 1,935,390), Texas (reach 1,197,860), and New York (reach 983,025). These three regions account for the largest share of the active audience.

What other brands do Pension fans also like?

Beyond Pension itself, the audience over-indexes on Retirement (5.69×), Retirement age (9.39×), Retirement planning (6.98×), and Pension fund (15.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pension. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.