Rascasse Audience Intelligence

Pension Audience in Germany

A data profile of the people who buy, follow and care about Pension in Germany — modelled from more than twelve digital signal sources. Pension has an estimated audience of 3,800,322 people in Germany.

#971among Topic in Germany#178in Business & Career

The average Pension fan in Germany is 45.1 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include AutoScout24, FOCUS Online, Škoda Auto, with strongest over-indexing on AutoScout24 (1.53× the country average).

Demographically, the Pension audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pension fan in Germany is balanced, around 45.1 years old, with strong Need for Security tendencies and a notable affinity for AutoScout24.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pension profile in Germany.

Audience size
3.8M
in Germany
Gender
49.5%♀
50.5% male
Age
45.1
average years
Country rank
#1571
Topic in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pension fans

49.5% are female, 50.5% are male, average age 45.1.

Fig. 02

Gender split

49.5%
Female
50.5%
Male
Demographic split for Pension audience in Germany
MetricValue
Female49.5%
Male50.5%
Average age45.1
Estimated audience size3,800,322
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Pension audience in Germany
Age bracketShare%
16-197%
20-2914%
30-3921%
40-4929%
50+30%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Pension audience comes from Germany.

Worldwide audience distribution share by country for Pension
CountryShare
United States17.3%
United Kingdom7.8%
Brazil7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pension audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pension fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~300K1.87×
02Sachsen-Anhalt~200K1.61×
03Thüringen~200K1.61×
04Brandenburg~200K1.54×
05Mecklenburg-Vorpommern~90K1.28×
06Bayern~700K1.07×
07Berlin~200K0.96×
08Niedersachsen~300K0.82×
09Hessen~200K0.81×
10Baden-Württemberg~400K0.73×
11Schleswig-Holstein~100K0.72×
12Rheinland-Pfalz~100K0.70×
13Nordrhein-Westfalen~600K0.68×
14Bremen~20K0.63×
15Hamburg~50K0.58×
16Saarland~20K0.45×
Fig. 06

Affinity by region

Affinity by region — Pension, Germany
0.45×1.00×1.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pension audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pension audience
#·InterestCategoryAffinity×
01Pensions in GermanyPolitics & Society3.11×
02MakitaHome & Garden2.36×
03Creative CommonsTechnology & Electronics1.90×
04Part-timeBusiness & Career1.79×
05FOCUS OnlineNews1.66×
06EurojackpotGames1.64×
07Škoda AutoCars & Mobility1.62×
08Sport BildSports1.62×
09GMX MailInternet & Social Media1.62×
10Wetter.comHome & Garden1.61×
11KickerSports1.61×
12Schlager musicMusic & Radio1.59×
13Friedrich MerzPolitics & Society1.58×
14ADACCars & Mobility1.57×
15Florian SilbereisenMusic & Radio1.57×
16Roland KaiserMusic & Radio1.55×
17Peter MaffayMusic & Radio1.55×
18AutoScout24Cars & Mobility1.53×
19Deutsche BankBusiness & Career1.50×
20Hand toolHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pension audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pension audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.15×
Family OrientationCONSERVATISM1.06×
Career OrientationPOWER0.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pension audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.44×
Price SensitivityPREMIUM0.56×
Early Adopter MentalityPOWER0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pension have in Germany?

Pension has an estimated audience of 3,800,322 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Pension fans?

49.5% of Pension fans are female, 50.5% are male, with an average age of 45.1 years.

03

Which brands do Pension fans like most?

Pension fans show strongest brand affinity for AutoScout24 (1.53×), FOCUS Online (1.66×), and Škoda Auto (1.62×) over the country average.

04

Where do Pension fans live in Germany?

Pension fans in Germany are most concentrated in Bayern (reach ~700K), Nordrhein-Westfalen (reach ~600K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Pension fans also like?

Beyond Pension itself, the audience over-indexes on FOCUS Online (1.66×), Škoda Auto (1.62×), Eurojackpot (1.64×), and Schlager music (1.59×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Pension audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pension. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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