Pension Audience in Germany
Pension has an estimated audience of 3,800,322 people in Germany. 49.5% are female, 50.5% are male, average age 45.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Wetter.com, AutoScout24, FOCUS Online, Škoda Auto, Eurojackpot.
The average Pension fan in Germany is 45.1 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Wetter.com, AutoScout24, FOCUS Online, with strongest over-indexing on Wetter.com (1.61× the country average). Demographically, the Pension audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Pet Ownership, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Pension fans
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 45.1 |
| Estimated audience size | 3,800,322 |
Audience persona
The typical Pension fan in Germany is balanced, around 45.1 years old, with strong Pet Ownership tendencies and a notable affinity for Wetter.com.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 664,536 | 1.09× |
| Nordrhein-Westfalen | 585,466 | 0.7× |
| Baden-Württemberg | 394,794 | 0.76× |
| Sachsen | 345,119 | 1.85× |
| Niedersachsen | 314,914 | 0.85× |
| Hessen | 240,747 | 0.83× |
| Brandenburg | 174,928 | 1.48× |
| Berlin | 171,643 | 1.01× |
| Thüringen | 158,817 | 1.64× |
| Sachsen-Anhalt | 155,761 | 1.58× |
| Rheinland-Pfalz | 134,076 | 0.7× |
| Schleswig-Holstein | 97,944 | 0.72× |
| Mecklenburg-Vorpommern | 88,149 | 1.21× |
| Hamburg | 50,298 | 0.59× |
| Bremen | 19,693 | 0.61× |
| Saarland | 17,089 | 0.37× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wetter.com | 1.61× | Home & Garden |
| AutoScout24 | 1.53× | Cars & Mobility |
| FOCUS Online | 1.66× | News |
| Škoda Auto | 1.62× | Cars & Mobility |
| Eurojackpot | 1.64× | Games |
| Schlager music | 1.59× | Music & Radio |
| ADAC | 1.57× | Cars & Mobility |
| Sport Bild | 1.62× | Sports |
| Roland Kaiser | 1.55× | Music & Radio |
| Florian Silbereisen | 1.57× | Music & Radio |
| GMX Mail | 1.62× | Internet & Social Media |
| Deutsche Bank | 1.5× | Business & Career |
| Friedrich Merz | 1.58× | Politics & Society |
| Creative Commons | 1.9× | Technology & Electronics |
| Kicker | 1.61× | Sports |
| Part-time | 1.79× | Business & Career |
| Hand tool | 1.5× | Home & Garden |
| Makita | 2.36× | Home & Garden |
| Pensions in Germany | 3.11× | Politics & Society |
| Andrea Berg | 1.55× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.67 |
| Need for Security | CONSERVATISM | 1.31 |
| Family Orientation | CONSERVATISM | 1.23 |
| Career Orientation | POWER | 1.22 |
| Indulgence | JOY | 1.2 |
| Tradition | CONSERVATISM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.3% |
| United Kingdom | 7.8% |
| Brazil | 7.0% |
See Pension audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Pension have in Germany?
Pension has an estimated audience of 3,800,322 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Pension fans?
49.5% of Pension fans are female, 50.5% are male, with an average age of 45.1 years.
Which brands do Pension fans like most?
Pension fans show strongest brand affinity for Wetter.com (1.61×), AutoScout24 (1.53×), and FOCUS Online (1.66×) over the country average.
Where do Pension fans live in Germany?
Pension fans in Germany are most concentrated in Bayern (reach 664,536), Nordrhein-Westfalen (reach 585,466), and Baden-Württemberg (reach 394,794). These three regions account for the largest share of the active audience.
What other brands do Pension fans also like?
Beyond Pension itself, the audience over-indexes on AutoScout24 (1.53×), FOCUS Online (1.66×), Škoda Auto (1.62×), and Eurojackpot (1.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pension. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.