ADAC Audience in Germany
ADAC has an estimated audience of 8,659,579 people in Germany. 37.3% are female, 62.7% are male, average age 46.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hornbach, AutoScout24, Aral AG, RVs, Obi (store).
The average ADAC fan in Germany is 46.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hornbach, AutoScout24, Aral AG, with strongest over-indexing on Hornbach (2.73× the country average). Demographically, the ADAC audience skews more male with an average age of 46.3, and over-indexes on personality traits such as Need for Security, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Automobile club
Demographics of ADAC fans
| Metric | Value |
|---|---|
| Female | 37.3% |
| Male | 62.7% |
| Average age | 46.3 |
| Estimated audience size | 8,659,579 |
Audience persona
The typical ADAC fan in Germany is more male, around 46.3 years old, with strong Need for Security tendencies and a notable affinity for Hornbach.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,352,523 | 1.24× |
| Bayern | 1,671,195 | 1.2× |
| Baden-Württemberg | 1,413,939 | 1.2× |
| Niedersachsen | 876,953 | 1.04× |
| Hessen | 752,647 | 1.14× |
| Rheinland-Pfalz | 536,514 | 1.24× |
| Sachsen | 367,096 | 0.86× |
| Berlin | 324,614 | 0.84× |
| Schleswig-Holstein | 321,236 | 1.03× |
| Brandenburg | 238,075 | 0.89× |
| Hamburg | 197,569 | 1.01× |
| Thüringen | 181,011 | 0.82× |
| Sachsen-Anhalt | 170,262 | 0.76× |
| Saarland | 122,712 | 1.15× |
| Mecklenburg-Vorpommern | 120,378 | 0.73× |
| Bremen | 62,816 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hornbach | 2.73× | Shopping |
| AutoScout24 | 2.54× | Cars & Mobility |
| Aral AG | 2.4× | Cars & Mobility |
| RVs | 2.76× | Cars & Mobility |
| Obi (store) | 1.89× | Shopping |
| Commerzbank | 2.08× | Business & Career |
| Globus Baumarkt | 2.03× | Shopping |
| Wetter.com | 2.05× | Home & Garden |
| Bild | 1.61× | News |
| Postbank | 2.3× | Business & Career |
| Targobank | 2.94× | Business & Career |
| Google Maps | 2× | Internet & Social Media |
| EBay | 1.75× | Shopping |
| Spiegel Online | 1.68× | News |
| FRITZ!Box | 2.31× | Technology & Electronics |
| Škoda Auto | 2.33× | Cars & Mobility |
| Aldi | 1.67× | Shopping |
| REWE | 1.6× | Shopping |
| Sparkasse | 2.05× | Business & Career |
| ZDF | 2× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.6 |
| Pet Ownership | JOY | 1.35 |
| Patriotism | CONSERVATISM | 1.27 |
| DIY Mentality | THRILL | 1.2 |
| Community Orientation | OPEN | 1.15 |
| Sports Activity | POWER | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 87.7% |
| Netherlands | 2.9% |
| Austria | 1.0% |
See ADAC audiences in other countries
More Automobile club audiences in Germany
- Automobile Club de l'Ouest (6,153)
- The Automobile Association (2,654)
- Royal Automobile Club of Queensland (77)
Frequently asked questions
How many fans does ADAC have in Germany?
ADAC has an estimated audience of 8,659,579 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of ADAC fans?
37.3% of ADAC fans are female, 62.7% are male, with an average age of 46.3 years.
Which brands do ADAC fans like most?
ADAC fans show strongest brand affinity for Hornbach (2.73×), AutoScout24 (2.54×), and Aral AG (2.4×) over the country average.
Where do ADAC fans live in Germany?
ADAC fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,352,523), Bayern (reach 1,671,195), and Baden-Württemberg (reach 1,413,939). These three regions account for the largest share of the active audience.
What other brands do ADAC fans also like?
Beyond ADAC itself, the audience over-indexes on AutoScout24 (2.54×), Aral AG (2.4×), RVs (2.76×), and Obi (store) (1.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for ADAC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.