FRITZ!Box Audience in Germany
FRITZ!Box has an estimated audience of 5,211,599 people in Germany. 15.4% are female, 84.6% are male, average age 45.4. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Router (computing), M-Net, Network switch, Mobilcom-Debitel, Netgear.
The average FRITZ!Box fan in Germany is 45.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Router (computing), M-Net, Network switch, with strongest over-indexing on Router (computing) (29.96× the country average). Demographically, the FRITZ!Box audience skews more male with an average age of 45.4, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of FRITZ!Box fans
| Metric | Value |
|---|---|
| Female | 15.4% |
| Male | 84.6% |
| Average age | 45.4 |
| Estimated audience size | 5,211,599 |
Audience persona
The typical FRITZ!Box fan in Germany is more male, around 45.4 years old, with strong Need for Security tendencies and a notable affinity for Router (computing).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,142,466 | 1.01× |
| Bayern | 1,557,795 | 1× |
| Niedersachsen | 1,229,049 | 1.31× |
| Baden-Württemberg | 1,142,548 | 0.87× |
| Hessen | 671,118 | 0.91× |
| Rheinland-Pfalz | 524,685 | 1.08× |
| Sachsen | 474,135 | 1× |
| Schleswig-Holstein | 368,023 | 1.06× |
| Brandenburg | 354,856 | 1.18× |
| Berlin | 322,792 | 0.75× |
| Thüringen | 292,810 | 1.19× |
| Sachsen-Anhalt | 268,533 | 1.07× |
| Mecklenburg-Vorpommern | 183,848 | 1× |
| Hamburg | 178,391 | 0.82× |
| Saarland | 119,353 | 1.01× |
| Bremen | 61,924 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Router (computing) | 29.96× | Technology & Electronics |
| M-Net | 36.78× | Technology & Electronics |
| Network switch | 10.35× | Technology & Electronics |
| Mobilcom-Debitel | 21× | Technology & Electronics |
| Netgear | 39.92× | Technology & Electronics |
| O2 | 58.35× | Technology & Electronics |
| Ionos | 5.06× | Technology & Electronics |
| Office 365 | 5.36× | Technology & Electronics |
| Wi-Fi | 5.57× | Technology & Electronics |
| USB | 4.61× | Technology & Electronics |
| Wi-Fi Protected Access | 67.4× | |
| notebooksbilliger.de | 6.34× | Shopping |
| TP-Link | 12.88× | Technology & Electronics |
| 1&1 Internet | 9.94× | Technology & Electronics |
| Danish modern | 9.63× | Home & Garden |
| Mindfactory | 5.29× | Shopping |
| Alligatoah | 15.22× | Music & Radio |
| Bauhaus | 1.81× | Shopping |
| Lieferando.de | 1.89× | Food & Beverages |
| Vodafone | 1.94× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.11 |
| Patriotism | CONSERVATISM | 1.76 |
| Early Adopter Mentality | POWER | 1.46 |
| Sustainability | BALANCE | 1.35 |
| DIY Mentality | THRILL | 1.32 |
| Convenience Orientation | PREMIUM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 90.7% |
| Italy | 2.9% |
| Austria | 1.4% |
See FRITZ!Box audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does FRITZ!Box have in Germany?
FRITZ!Box has an estimated audience of 5,211,599 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of FRITZ!Box fans?
15.4% of FRITZ!Box fans are female, 84.6% are male, with an average age of 45.4 years.
Which brands do FRITZ!Box fans like most?
FRITZ!Box fans show strongest brand affinity for Router (computing) (29.96×), M-Net (36.78×), and Network switch (10.35×) over the country average.
Where do FRITZ!Box fans live in Germany?
FRITZ!Box fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,142,466), Bayern (reach 1,557,795), and Niedersachsen (reach 1,229,049). These three regions account for the largest share of the active audience.
What other brands do FRITZ!Box fans also like?
Beyond FRITZ!Box itself, the audience over-indexes on M-Net (36.78×), Network switch (10.35×), Mobilcom-Debitel (21×), and Netgear (39.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for FRITZ!Box. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.