USB Audience in Germany
USB has an estimated audience of 4,723,860 people in Germany. 42.5% are female, 57.5% are male, average age 42.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Israel, KLIX (AM), Rossmann, Mechanic, Hoorn.
The average USB fan in Germany is 42.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Israel, KLIX (AM), Rossmann, with strongest over-indexing on Israel (13.44× the country average). Demographically, the USB audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of USB fans
| Metric | Value |
|---|---|
| Female | 42.5% |
| Male | 57.5% |
| Average age | 42.5 |
| Estimated audience size | 4,723,860 |
Audience persona
The typical USB fan in Germany is more male, around 42.5 years old, with strong Need for Security tendencies and a notable affinity for Israel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,581,112 | 1.53× |
| Bayern | 868,707 | 1.14× |
| Baden-Württemberg | 692,790 | 1.07× |
| Hessen | 462,524 | 1.28× |
| Niedersachsen | 457,400 | 1× |
| Rheinland-Pfalz | 231,655 | 0.98× |
| Sachsen | 227,110 | 0.98× |
| Berlin | 226,517 | 1.07× |
| Schleswig-Holstein | 155,424 | 0.92× |
| Brandenburg | 121,096 | 0.83× |
| Thüringen | 107,595 | 0.89× |
| Hamburg | 104,933 | 0.98× |
| Sachsen-Anhalt | 98,744 | 0.81× |
| Mecklenburg-Vorpommern | 64,803 | 0.72× |
| Saarland | 46,819 | 0.81× |
| Bremen | 39,835 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 13.44× | Travel & Leisure |
| KLIX (AM) | 12.9× | Music & Radio |
| Rossmann | 1.63× | Shopping |
| Mechanic | 3.75× | Cars & Mobility |
| Hoorn | 12.23× | Travel & Leisure |
| Unique Gifts | 1.99× | Shopping |
| Stucco | 3.26× | Home & Garden |
| Haberler | 1.65× | News |
| Stradivarius | 1.79× | Shopping |
| Birthday Gifts | 1.86× | Kids & Family |
| Turner & Hooch | 20× | Movies & TV |
| Loincloth | 2.86× | Fashion & Accessoires |
| Christmas Gift | 1.52× | Kids & Family |
| Iztaccihuatl | 24.53× | |
| Marmara University | 10.46× | Business & Career |
| Jacamo | 13.7× | Fashion & Accessoires |
| Snow White (Fables) | 1.67× | Literature |
| Corona (band) | 1.67× | Music & Radio |
| Metamorphoses | 2.23× | Literature |
| Esra Erol | 3.72× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.67 |
| Patriotism | CONSERVATISM | 1.19 |
| Early Adopter Mentality | POWER | 1.13 |
| Indulgence | JOY | 1.06 |
| Price Sensitivity | PREMIUM | 1.06 |
| DIY Mentality | THRILL | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.1% |
| Germany | 7.5% |
| Italy | 5.2% |
See USB audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does USB have in Germany?
USB has an estimated audience of 4,723,860 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of USB fans?
42.5% of USB fans are female, 57.5% are male, with an average age of 42.5 years.
Which brands do USB fans like most?
USB fans show strongest brand affinity for Israel (13.44×), KLIX (AM) (12.9×), and Rossmann (1.63×) over the country average.
Where do USB fans live in Germany?
USB fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,581,112), Bayern (reach 868,707), and Baden-Württemberg (reach 692,790). These three regions account for the largest share of the active audience.
What other brands do USB fans also like?
Beyond USB itself, the audience over-indexes on KLIX (AM) (12.9×), Rossmann (1.63×), Mechanic (3.75×), and Hoorn (12.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for USB. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.