Rascasse Audience Intelligence

USB Audience in Germany

A data profile of the people who buy, follow and care about USB in Germany — modelled from more than twelve digital signal sources. USB has an estimated audience of 4,723,860 people in Germany.

#716among Topic in Germany#64in Technology & Electronics

The average USB fan in Germany is 42.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include SEAT Alhambra, Audi A2, Dailymotion, with strongest over-indexing on SEAT Alhambra (68.53× the country average).

Demographically, the USB audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical USB fan in Germany is more male, around 42.5 years old, with strong Need for Security tendencies and a notable affinity for SEAT Alhambra.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the USB profile in Germany.

Audience size
4.7M
in Germany
Gender
42.5%♀
57.5% male
Age
42.5
average years
Country rank
#1147
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of USB fans

42.5% are female, 57.5% are male, average age 42.5.

Fig. 02

Gender split

42.5%
Female
57.5%
Male
Demographic split for USB audience in Germany
MetricValue
Female42.5%
Male57.5%
Average age42.5
Estimated audience size4,723,860
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the USB audience in Germany
Age bracketShare%
16-1910%
20-2917%
30-3922%
40-4927%
50+23%
Fig. 04

Worldwide distribution

7.5%

of the worldwide USB audience comes from Germany.

Worldwide audience distribution share by country for USB
CountryShare
United States12.0%
Germany7.5%
Italy5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the USB audience in Germany is strongest.

Fig. 05

Top regions by affinity

USB fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~1.5M1.48×
02Hessen~400K1.19×
03Bayern~800K1.08×
04Baden-Württemberg~700K1.06×
05Bremen~40K1.03×
06Berlin~200K1.01×
07Sachsen~200K0.99×
08Niedersachsen~400K0.98×
09Rheinland-Pfalz~200K0.98×
10Hamburg~100K0.97×
11Schleswig-Holstein~200K0.93×
12Thüringen~100K0.93×
13Sachsen-Anhalt~100K0.89×
14Saarland~50K0.89×
15Brandenburg~100K0.86×
16Mecklenburg-Vorpommern~70K0.81×
Fig. 06

Affinity by region

Affinity by region — USB, Germany
0.81×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the USB audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for USB audience
#·InterestCategoryAffinity×
01SEAT AlhambraCars & Mobility68.53×
02Audi A2Cars & Mobility34.44×
03MacRumorsTechnology & Electronics22.45×
04SteinbergMusic & Radio20.00×
05MonumentsMusic & Radio20.00×
06ActivisionGames18.10×
07DailymotionMovies & TV12.88×
08James HetfieldMusic & Radio9.23×
09UNiDAYSBusiness & Career9.19×
10Nicholas HoultMovies & TV7.01×
11FRITZ!BoxTechnology & Electronics4.61×
12Google MapsInternet & Social Media3.47×
13Western UnionBusiness & Career3.12×
14VolunteeringPolitics & Society2.99×
15NatureHome & Garden2.98×
16FamilyKids & Family2.05×
17TagesschauMovies & TV2.02×
18Netto Marken-DiscountShopping1.88×
19KauflandShopping1.69×
20GermanyTravel & Leisure1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the USB audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by USB audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.15×
PatriotismCONSERVATISM1.50×
Family OrientationCONSERVATISM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by USB audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.74×
Design AffinityPREMIUM0.76×
SustainabilityBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does USB have in Germany?

USB has an estimated audience of 4,723,860 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of USB fans?

42.5% of USB fans are female, 57.5% are male, with an average age of 42.5 years.

03

Which brands do USB fans like most?

USB fans show strongest brand affinity for SEAT Alhambra (68.53×), Audi A2 (34.44×), and Dailymotion (12.88×) over the country average.

04

Where do USB fans live in Germany?

USB fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~800K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do USB fans also like?

Beyond USB itself, the audience over-indexes on Audi A2 (34.44×), Dailymotion (12.88×), FRITZ!Box (4.61×), and Google Maps (3.47×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See USB audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for USB. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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