Dailymotion Audience in Germany
Dailymotion has an estimated audience of 1,843,906 people in Germany. 38.5% are female, 61.5% are male, average age 33.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Head (company), Expert (company), Square, The Chase (UK game show), DuckDuckGo.
The average Dailymotion fan in Germany is 33.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Head (company), Expert (company), Square, with strongest over-indexing on Head (company) (228.98× the country average). Demographically, the Dailymotion audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Career Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming
Demographics of Dailymotion fans
| Metric | Value |
|---|---|
| Female | 38.5% |
| Male | 61.5% |
| Average age | 33.6 |
| Estimated audience size | 1,843,906 |
Audience persona
The typical Dailymotion fan in Germany is more male, around 33.6 years old, with strong Career Orientation tendencies and a notable affinity for Head (company).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 460,008 | 1.14× |
| Bayern | 337,684 | 1.14× |
| Baden-Württemberg | 291,244 | 1.16× |
| Hessen | 193,754 | 1.38× |
| Niedersachsen | 189,695 | 1.06× |
| Sachsen | 91,926 | 1.02× |
| Berlin | 90,742 | 1.1× |
| Schleswig-Holstein | 67,031 | 1.01× |
| Rheinland-Pfalz | 54,887 | 0.59× |
| Brandenburg | 49,235 | 0.86× |
| Thüringen | 44,304 | 0.94× |
| Sachsen-Anhalt | 41,301 | 0.86× |
| Hamburg | 38,452 | 0.92× |
| Mecklenburg-Vorpommern | 28,966 | 0.82× |
| Saarland | 21,829 | 0.96× |
| Bremen | 16,134 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Head (company) | 228.98× | Sports |
| Expert (company) | 163.96× | Shopping |
| Square | 331.13× | Business & Career |
| The Chase (UK game show) | 200.2× | Movies & TV |
| DuckDuckGo | 37.9× | Internet & Social Media |
| Sales presentation | 110.85× | Business & Career |
| Flash animation | 163.35× | Technology & Electronics |
| Hospitality consulting | 162.78× | Business & Career |
| Mozilla | 82.02× | Internet & Social Media |
| Jonathan Adler | 173.45× | Fashion & Accessoires |
| Saturn | 20× | Travel & Leisure |
| Estrella Galicia | 134.87× | Food & Beverages |
| USB | 12.88× | Technology & Electronics |
| Employee engagement | 46.26× | Business & Career |
| Toei Animation | 110.19× | Movies & TV |
| Professional services | 48.08× | Business & Career |
| Stockmann | 46.92× | Shopping |
| AllJobs | 112.4× | Business & Career |
| making money | 161.41× | Literature |
| MacRumors | 36.74× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.43 |
| Sustainability | BALANCE | 1.39 |
| Early Adopter Mentality | POWER | 1.38 |
| Urban Lifestyle | OPEN | 1.34 |
| Extroversion | THRILL | 1.34 |
| Spirituality | BALANCE | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.2% |
| Philippines | 6.0% |
| India | 5.8% |
See Dailymotion audiences in other countries
More TV / music streaming audiences in Germany
- Spotify (18,097,341)
- Netflix (9,224,186)
- ARD Mediathek (7,212,360)
- ZDF Mediathek (6,481,917)
- Amazon Instant Video (4,928,582)
Frequently asked questions
How many fans does Dailymotion have in Germany?
Dailymotion has an estimated audience of 1,843,906 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dailymotion fans?
38.5% of Dailymotion fans are female, 61.5% are male, with an average age of 33.6 years.
Which brands do Dailymotion fans like most?
Dailymotion fans show strongest brand affinity for Head (company) (228.98×), Expert (company) (163.96×), and Square (331.13×) over the country average.
Where do Dailymotion fans live in Germany?
Dailymotion fans in Germany are most concentrated in Nordrhein-Westfalen (reach 460,008), Bayern (reach 337,684), and Baden-Württemberg (reach 291,244). These three regions account for the largest share of the active audience.
What other brands do Dailymotion fans also like?
Beyond Dailymotion itself, the audience over-indexes on Expert (company) (163.96×), Square (331.13×), The Chase (UK game show) (200.2×), and DuckDuckGo (37.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dailymotion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.