Rascasse Audience Intelligence

DuckDuckGo Audience in Germany

A data profile of the people who buy, follow and care about DuckDuckGo in Germany — modelled from more than twelve digital signal sources. DuckDuckGo has an estimated audience of 1,595,089 people in Germany.

#3among Search engine in Germany#140among Website / Newspaper / Magazine in Germany#75in Internet & Social Media

The average DuckDuckGo fan in Germany is 39.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen.

Top brand affinities include Literacy, Deluxe Corporation, Iron Mountain, Michigan, with strongest over-indexing on Literacy (25.95× the country average).

Demographically, the DuckDuckGo audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Individualism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical DuckDuckGo fan in Germany is more female, around 39.2 years old, with strong Individualism tendencies and a notable affinity for Literacy.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Search engine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DuckDuckGo profile in Germany.

Audience size
1.6M
in Germany
Gender
65.6%♀
34.4% male
Age
39.2
average years
Country rank
#4212
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of DuckDuckGo

65.6% are female, 34.4% are male, average age 39.2.

Fig. 02

Gender split

65.6%
Female
34.4%
Male
Demographic split for DuckDuckGo audience in Germany
MetricValue
Female65.6%
Male34.4%
Average age39.2
Estimated audience size1,595,089
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the DuckDuckGo audience in Germany
Age bracketShare%
16-1922%
20-2916%
30-3919%
40-4922%
50+20%
Fig. 04

Worldwide distribution

4.6%

of the worldwide DuckDuckGo audience comes from Germany.

Worldwide audience distribution share by country for DuckDuckGo
CountryShare
United States35.2%
United Kingdom5.5%
China5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DuckDuckGo audience in Germany is strongest.

Fig. 05

Top regions by affinity

DuckDuckGo fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~300K2.13×
02Bayern~300K1.20×
03Berlin~80K1.12×
04Baden-Württemberg~200K1.09×
05Rheinland-Pfalz~80K0.99×
06Nordrhein-Westfalen~300K0.98×
07Sachsen~70K0.92×
08Schleswig-Holstein~50K0.90×
09Saarland~20K0.90×
10Niedersachsen~100K0.89×
11Bremen~10K0.88×
12Brandenburg~40K0.87×
13Thüringen~30K0.85×
14Hamburg~30K0.85×
15Mecklenburg-Vorpommern~20K0.77×
16Sachsen-Anhalt~30K0.69×
Fig. 06

Affinity by region

Affinity by region — DuckDuckGo, Germany
0.69×1.00×2.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DuckDuckGo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DuckDuckGo audience
#·InterestCategoryAffinity×
01Deluxe CorporationBusiness & Career68.71×
02WistiaTechnology & Electronics65.70×
03Iron Mountain, MichiganShopping53.35×
04AppExchangeTechnology & Electronics52.77×
05Knowledge managementBusiness & Career45.52×
06ConocoPhillipsBusiness & Career40.95×
07Flash animationTechnology & Electronics40.05×
08TwilioTechnology & Electronics39.00×
09LiteracyKids & Family25.95×
10Business networkingBusiness & Career23.86×
11CockroachPets & Animals19.79×
12Google Apps for WorkBusiness & Career19.76×
13DialectKids & Family18.71×
14HoneywellHome & Garden18.00×
15Folk danceMusic & Radio9.55×
16TickHealth9.26×
17Google DocsInternet & Social Media6.77×
18DatabaseTechnology & Electronics3.20×
19FRITZ!BoxTechnology & Electronics3.06×
20Galatasaray S.K.Sports1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DuckDuckGo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DuckDuckGo audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.38×
MindfulnessBALANCE1.36×
Career OrientationPOWER1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DuckDuckGo audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.85×
PatriotismCONSERVATISM0.85×
Social Media UsageJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does DuckDuckGo have in Germany?

DuckDuckGo has an estimated audience of 1,595,089 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of DuckDuckGo fans?

65.6% of DuckDuckGo fans are female, 34.4% are male, with an average age of 39.2 years.

03

Which brands do DuckDuckGo fans like most?

DuckDuckGo fans show strongest brand affinity for Literacy (25.95×), Deluxe Corporation (68.71×), and Iron Mountain, Michigan (53.35×) over the country average.

04

Where do DuckDuckGo fans live in Germany?

DuckDuckGo fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Hessen (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do DuckDuckGo fans also like?

Beyond DuckDuckGo itself, the audience over-indexes on Deluxe Corporation (68.71×), Iron Mountain, Michigan (53.35×), Google Docs (6.77×), and Twilio (39×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Search engine audiences in Germany

See DuckDuckGo audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for DuckDuckGo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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