DuckDuckGo Audience in Germany
DuckDuckGo has an estimated audience of 1,558,534 people in Germany. 65.6% are female, 34.4% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Literacy, Deluxe Corporation, Iron Mountain, Michigan, Google Docs, Twilio.
The average DuckDuckGo fan in Germany is 39.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Literacy, Deluxe Corporation, Iron Mountain, Michigan, with strongest over-indexing on Literacy (25.95× the country average). Demographically, the DuckDuckGo audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Individualism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Search engine
Demographics of DuckDuckGo fans
| Metric | Value |
|---|---|
| Female | 65.6% |
| Male | 34.4% |
| Average age | 39.2 |
| Estimated audience size | 1,558,534 |
Audience persona
The typical DuckDuckGo fan in Germany is more female, around 39.2 years old, with strong Individualism tendencies and a notable affinity for Literacy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 340,615 | 1× |
| Bayern | 308,378 | 1.23× |
| Hessen | 268,226 | 2.26× |
| Baden-Württemberg | 236,691 | 1.11× |
| Niedersachsen | 133,904 | 0.88× |
| Berlin | 79,339 | 1.14× |
| Rheinland-Pfalz | 77,893 | 1× |
| Sachsen | 68,979 | 0.9× |
| Schleswig-Holstein | 50,024 | 0.89× |
| Brandenburg | 40,705 | 0.84× |
| Thüringen | 30,914 | 0.78× |
| Hamburg | 29,788 | 0.85× |
| Sachsen-Anhalt | 26,488 | 0.66× |
| Mecklenburg-Vorpommern | 21,672 | 0.73× |
| Saarland | 16,362 | 0.85× |
| Bremen | 11,680 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Literacy | 25.95× | Kids & Family |
| Deluxe Corporation | 68.71× | Business & Career |
| Iron Mountain, Michigan | 53.35× | Shopping |
| Google Docs | 6.77× | Internet & Social Media |
| Twilio | 39× | Technology & Electronics |
| Dialect | 18.71× | Kids & Family |
| Google Apps for Work | 19.76× | Business & Career |
| Wistia | 65.7× | Technology & Electronics |
| Business networking | 23.86× | Business & Career |
| Tick | 9.26× | Health |
| Knowledge management | 45.52× | Business & Career |
| FRITZ!Box | 3.06× | Technology & Electronics |
| Flash animation | 40.05× | Technology & Electronics |
| Honeywell | 18× | Home & Garden |
| Database | 3.2× | Technology & Electronics |
| ConocoPhillips | 40.95× | Business & Career |
| Cockroach | 19.79× | Pets & Animals |
| AppExchange | 52.77× | Technology & Electronics |
| Galatasaray S.K. | 1.98× | Sports |
| Folk dance | 9.55× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 2.51 |
| Early Adopter Mentality | POWER | 2.51 |
| Need for Security | CONSERVATISM | 2.51 |
| Career Orientation | POWER | 2.35 |
| Convenience Orientation | PREMIUM | 2.05 |
| Sustainability | BALANCE | 1.91 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.4% |
| China | 5.5% |
| United Kingdom | 5.3% |
See DuckDuckGo audiences in other countries
More Search engine audiences in Germany
Frequently asked questions
How many fans does DuckDuckGo have in Germany?
DuckDuckGo has an estimated audience of 1,558,534 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of DuckDuckGo fans?
65.6% of DuckDuckGo fans are female, 34.4% are male, with an average age of 39.2 years.
Which brands do DuckDuckGo fans like most?
DuckDuckGo fans show strongest brand affinity for Literacy (25.95×), Deluxe Corporation (68.71×), and Iron Mountain, Michigan (53.35×) over the country average.
Where do DuckDuckGo fans live in Germany?
DuckDuckGo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 340,615), Bayern (reach 308,378), and Hessen (reach 268,226). These three regions account for the largest share of the active audience.
What other brands do DuckDuckGo fans also like?
Beyond DuckDuckGo itself, the audience over-indexes on Deluxe Corporation (68.71×), Iron Mountain, Michigan (53.35×), Google Docs (6.77×), and Twilio (39×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for DuckDuckGo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.