Literacy Audience in Germany
Literacy has an estimated audience of 962,796 people in Germany. 53.7% are female, 46.3% are male, average age 42.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog breed, Solo climbing, Rossmann, Oliver Kahn, Eden Lake.
The average Literacy fan in Germany is 42.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog breed, Solo climbing, Rossmann, with strongest over-indexing on Dog breed (10.81× the country average). Demographically, the Literacy audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Family Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic · Subtype: Field of study
Demographics of Literacy fans
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 42.8 |
| Estimated audience size | 962,796 |
Audience persona
The typical Literacy fan in Germany is balanced, around 42.8 years old, with strong Family Orientation tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 220,046 | 1.04× |
| Bayern | 168,594 | 1.09× |
| Baden-Württemberg | 141,806 | 1.08× |
| Hessen | 89,555 | 1.22× |
| Niedersachsen | 85,907 | 0.92× |
| Berlin | 61,066 | 1.42× |
| Rheinland-Pfalz | 46,949 | 0.97× |
| Schleswig-Holstein | 41,523 | 1.2× |
| Sachsen | 39,883 | 0.84× |
| Hamburg | 30,150 | 1.39× |
| Brandenburg | 21,459 | 0.72× |
| Thüringen | 18,742 | 0.76× |
| Sachsen-Anhalt | 16,164 | 0.65× |
| Mecklenburg-Vorpommern | 12,551 | 0.68× |
| Bremen | 9,995 | 1.21× |
| Saarland | 9,421 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 10.81× | Pets & Animals |
| Solo climbing | 32.7× | Sports |
| Rossmann | 1.83× | Shopping |
| Oliver Kahn | 6.6× | Sports |
| Eden Lake | 8.35× | Movies & TV |
| Haute Route | 19.91× | Sports |
| Stradivarius | 1.97× | Shopping |
| Hoosier | 20× | Politics & Society |
| Combat sport | 1.53× | Sports |
| DEFCON (video game) | 8.13× | Games |
| Final Fantasy XIII (13) | 17.75× | Games |
| Christmas Gift | 1.66× | Kids & Family |
| Enzkreis | 8.29× | Travel & Leisure |
| Kissin' Dynamite | 6.4× | Music & Radio |
| Magazine (band) | 3.91× | Music & Radio |
| Intraocular lens | 7.35× | Health |
| Graham Greene (actor) | 3× | |
| Home Delivery | 2.03× | Food & Beverages |
| Necktie | 3.44× | Fashion & Accessoires |
| Bull riding | 4.09× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.96 |
| Sustainability | BALANCE | 1.65 |
| Pet Ownership | JOY | 1.63 |
| Community Orientation | OPEN | 1.55 |
| Early Adopter Mentality | POWER | 1.53 |
| Mindfulness | BALANCE | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.5% |
| Brazil | 12.4% |
| United Kingdom | 5.4% |
See Literacy audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Literacy have in Germany?
Literacy has an estimated audience of 962,796 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Literacy fans?
53.7% of Literacy fans are female, 46.3% are male, with an average age of 42.8 years.
Which brands do Literacy fans like most?
Literacy fans show strongest brand affinity for Dog breed (10.81×), Solo climbing (32.7×), and Rossmann (1.83×) over the country average.
Where do Literacy fans live in Germany?
Literacy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 220,046), Bayern (reach 168,594), and Baden-Württemberg (reach 141,806). These three regions account for the largest share of the active audience.
What other brands do Literacy fans also like?
Beyond Literacy itself, the audience over-indexes on Solo climbing (32.7×), Rossmann (1.83×), Oliver Kahn (6.6×), and Eden Lake (8.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Literacy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.