Rascasse Audience Intelligence

Korean fried chicken Audience in Germany

A data profile of the people who buy, follow and care about Korean fried chicken in Germany — modelled from more than twelve digital signal sources. Korean fried chicken has an estimated audience of 250,318 people in Germany.

#114among Dish in Germany#6726among Topic in Germany#950in Food & Beverages

The average Korean fried chicken fan in Germany is 37.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Hamburg.

Top brand affinities include Magic: The Gathering (MicroProse), Loco Chicken, RPG Maker, with strongest over-indexing on Magic: The Gathering (MicroProse) (215.65× the country average).

Demographically, the Korean fried chicken audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Korean fried chicken fan in Germany is more male, around 37.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Magic: The Gathering (MicroProse).

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Korean fried chicken profile in Germany.

Audience size
250K
in Germany
Gender
42.9%♀
57.1% male
Age
37.5
average years
Country rank
#19644
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Korean fried chicken fans

42.9% are female, 57.1% are male, average age 37.5.

Fig. 02

Gender split

42.9%
Female
57.1%
Male
Demographic split for Korean fried chicken audience in Germany
MetricValue
Female42.9%
Male57.1%
Average age37.5
Estimated audience size250,318
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Korean fried chicken audience in Germany
Age bracketShare%
16-1921%
20-2923%
30-3922%
40-4919%
50+16%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Korean fried chicken audience comes from Germany.

Worldwide audience distribution share by country for Korean fried chicken
CountryShare
Japan18.8%
United States12.0%
Taiwan9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Korean fried chicken audience in Germany is strongest.

Fig. 05

Top regions by affinity

Korean fried chicken fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~30K5.30×
02Berlin~20K2.19×
03Hessen~30K1.47×
04Schleswig-Holstein~10K1.06×
05Nordrhein-Westfalen~50K0.82×
06Bayern~30K0.79×
07Rheinland-Pfalz~10K0.78×
08Bremen~2K0.75×
09Baden-Württemberg~20K0.70×
10Niedersachsen~20K0.64×
11Saarland~2K0.60×
12Brandenburg~4K0.58×
13Sachsen-Anhalt~3K0.50×
14Sachsen~6K0.49×
15Mecklenburg-Vorpommern~2K0.49×
16Thüringen~3K0.46×
Fig. 06

Affinity by region

Affinity by region — Korean fried chicken, Germany
0.46×1.00×5.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Korean fried chicken audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Korean fried chicken audience
#·InterestCategoryAffinity×
01RPG MakerGames300.12×
02A Big FamilyMovies & TV229.85×
03Magic: The Gathering (MicroProse)Games215.65×
04Value for MoneyBusiness & Career203.51×
05QuikTripShopping133.65×
06Wawa Inc.Shopping129.30×
07CroquetteFood & Beverages124.37×
08Popeyes Louisiana KitchenFood & Beverages120.55×
09Cheese friesFood & Beverages111.23×
10Loco ChickenFood & Beverages91.40×
11Chick-fil-AFood & Beverages76.55×
12Wendy'sFood & Beverages68.64×
13MØMusic & Radio59.63×
14Shake ShackFood & Beverages58.31×
15Self EsteemMusic & Radio55.65×
16Voetbal InternationalSports38.72×
17LiteracyKids & Family20.00×
18KFCFood & Beverages12.27×
19Burger KingFood & Beverages10.02×
20SeafoodFood & Beverages8.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Korean fried chicken audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Korean fried chicken audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM5.74×
Early Adopter MentalityPOWER1.81×
Urban LifestyleOPEN1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Korean fried chicken audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.31×
Career OrientationPOWER0.52×
CreativityOPEN0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Korean fried chicken have in Germany?

Korean fried chicken has an estimated audience of 250,318 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Korean fried chicken fans?

42.9% of Korean fried chicken fans are female, 57.1% are male, with an average age of 37.5 years.

03

Which brands do Korean fried chicken fans like most?

Korean fried chicken fans show strongest brand affinity for Magic: The Gathering (MicroProse) (215.65×), Loco Chicken (91.4×), and RPG Maker (300.12×) over the country average.

04

Where do Korean fried chicken fans live in Germany?

Korean fried chicken fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~30K), and Hamburg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Korean fried chicken fans also like?

Beyond Korean fried chicken itself, the audience over-indexes on Loco Chicken (91.4×), RPG Maker (300.12×), A Big Family (229.85×), and Value for Money (203.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dish audiences in Germany

See Korean fried chicken audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Korean fried chicken. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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