Korean fried chicken Audience in Germany
Korean fried chicken has an estimated audience of 250,318 people in Germany. 42.9% are female, 57.1% are male, average age 37.5. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Loco Chicken, Magic: The Gathering (MicroProse), RPG Maker, A Big Family, MØ.
The average Korean fried chicken fan in Germany is 37.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Loco Chicken, Magic: The Gathering (MicroProse), RPG Maker, with strongest over-indexing on Loco Chicken (91.4× the country average). Demographically, the Korean fried chicken audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Urban Lifestyle, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Korean fried chicken fans
| Metric | Value |
|---|---|
| Female | 42.9% |
| Male | 57.1% |
| Average age | 37.5 |
| Estimated audience size | 250,318 |
Audience persona
The typical Korean fried chicken fan in Germany is more male, around 37.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Loco Chicken.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 49,737 | 0.91× |
| Bayern | 35,193 | 0.87× |
| Hessen | 31,567 | 1.65× |
| Berlin | 29,456 | 2.63× |
| Baden-Württemberg | 26,071 | 0.76× |
| Hamburg | 19,723 | 3.49× |
| Niedersachsen | 17,288 | 0.71× |
| Rheinland-Pfalz | 10,564 | 0.84× |
| Schleswig-Holstein | 10,016 | 1.11× |
| Sachsen | 6,033 | 0.49× |
| Brandenburg | 4,570 | 0.59× |
| Sachsen-Anhalt | 2,568 | 0.4× |
| Thüringen | 1,712 | 0.27× |
| Bremen | 1,407 | 0.66× |
| Saarland | 1,353 | 0.44× |
| Mecklenburg-Vorpommern | 817 | 0.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Loco Chicken | 91.4× | Food & Beverages |
| Magic: The Gathering (MicroProse) | 215.65× | Games |
| RPG Maker | 300.12× | Games |
| A Big Family | 229.85× | Movies & TV |
| MØ | 59.63× | Music & Radio |
| Value for Money | 203.51× | Business & Career |
| Burger King | 10.02× | Food & Beverages |
| Popeyes Louisiana Kitchen | 120.55× | Food & Beverages |
| Chick-fil-A | 76.55× | Food & Beverages |
| KFC | 12.27× | Food & Beverages |
| Cheese fries | 111.23× | Food & Beverages |
| Wawa Inc. | 129.3× | Shopping |
| Shake Shack | 58.31× | Food & Beverages |
| Croquette | 124.37× | Food & Beverages |
| Voetbal International | 38.72× | Sports |
| Literacy | 20× | Kids & Family |
| Self Esteem | 55.65× | Music & Radio |
| QuikTrip | 133.65× | Shopping |
| Seafood | 8.19× | Food & Beverages |
| Rowing (sport) | 18.43× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.82 |
| LGBTQ+ Identity | OPEN | 1.73 |
| Sports Activity | POWER | 1.67 |
| Price Sensitivity | PREMIUM | 1.6 |
| Creativity | OPEN | 1.49 |
| Convenience Orientation | PREMIUM | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 18.8% |
| United States | 12.0% |
| Taiwan | 9.0% |
See Korean fried chicken audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Korean fried chicken have in Germany?
Korean fried chicken has an estimated audience of 250,318 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Korean fried chicken fans?
42.9% of Korean fried chicken fans are female, 57.1% are male, with an average age of 37.5 years.
Which brands do Korean fried chicken fans like most?
Korean fried chicken fans show strongest brand affinity for Loco Chicken (91.4×), Magic: The Gathering (MicroProse) (215.65×), and RPG Maker (300.12×) over the country average.
Where do Korean fried chicken fans live in Germany?
Korean fried chicken fans in Germany are most concentrated in Nordrhein-Westfalen (reach 49,737), Bayern (reach 35,193), and Hessen (reach 31,567). These three regions account for the largest share of the active audience.
What other brands do Korean fried chicken fans also like?
Beyond Korean fried chicken itself, the audience over-indexes on Magic: The Gathering (MicroProse) (215.65×), RPG Maker (300.12×), A Big Family (229.85×), and MØ (59.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Korean fried chicken. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.