Loco Chicken Audience in Germany
Loco Chicken has an estimated audience of 686,805 people in Germany. 42.3% are female, 57.7% are male, average age 34.5. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Korean fried chicken, nandos, Fast food, Burger King, McCafé.
The average Loco Chicken fan in Germany is 34.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Korean fried chicken, nandos, Fast food, with strongest over-indexing on Korean fried chicken (49.56× the country average). Demographically, the Loco Chicken audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Convenience Orientation, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants
Demographics of Loco Chicken fans
| Metric | Value |
|---|---|
| Female | 42.3% |
| Male | 57.7% |
| Average age | 34.5 |
| Estimated audience size | 686,805 |
Audience persona
The typical Loco Chicken fan in Germany is more male, around 34.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Korean fried chicken.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 237,750 | 1.58× |
| Bayern | 105,702 | 0.96× |
| Niedersachsen | 82,284 | 1.24× |
| Baden-Württemberg | 62,406 | 0.67× |
| Berlin | 56,642 | 1.85× |
| Hessen | 48,923 | 0.94× |
| Rheinland-Pfalz | 28,967 | 0.84× |
| Schleswig-Holstein | 27,759 | 1.13× |
| Hamburg | 25,116 | 1.62× |
| Brandenburg | 22,655 | 1.07× |
| Sachsen | 22,444 | 0.67× |
| Sachsen-Anhalt | 11,469 | 0.65× |
| Bremen | 10,062 | 1.72× |
| Thüringen | 7,582 | 0.43× |
| Mecklenburg-Vorpommern | 4,728 | 0.36× |
| Saarland | 2,448 | 0.29× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Korean fried chicken | 49.56× | Food & Beverages |
| nandos | 63.91× | Food & Beverages |
| Fast food | 3.98× | Food & Beverages |
| Burger King | 3.48× | Food & Beverages |
| McCafé | 10.12× | Food & Beverages |
| Korean barbecue | 24.01× | Food & Beverages |
| Joe Manganiello | 15× | Movies & TV |
| Five Guys | 8.56× | Food & Beverages |
| Haftbefehl | 5.08× | Music & Radio |
| Subway | 3.92× | Food & Beverages |
| FIFA World Cup | 2.05× | Sports |
| Pizza Hut | 6.77× | Food & Beverages |
| KFC | 3.76× | Food & Beverages |
| Sprite (soft drink) | 14.52× | Food & Beverages |
| Panera Bread | 28.71× | Food & Beverages |
| ICloud | 4.36× | Technology & Electronics |
| Batman | 2.16× | Movies & TV |
| Chivas Regal | 13.71× | Food & Beverages |
| UEFA Champions League | 1.74× | Sports |
| Spiegel Online | 1.58× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.51 |
| Healthy Lifestyle | BALANCE | 1.44 |
| Sustainability | BALANCE | 1.39 |
| Early Adopter Mentality | POWER | 1.36 |
| Sports Activity | POWER | 1.35 |
| LGBTQ+ Identity | OPEN | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 66.7% |
| Japan | 25.7% |
| Austria | 4.8% |
See Loco Chicken audiences in other countries
More Fast food restaurants audiences in Germany
- Burger King (12,840,886)
- McDonald's (8,853,822)
- Subway (5,811,455)
- KFC (5,625,564)
- Nordsee (3,292,046)
Frequently asked questions
How many fans does Loco Chicken have in Germany?
Loco Chicken has an estimated audience of 686,805 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Loco Chicken fans?
42.3% of Loco Chicken fans are female, 57.7% are male, with an average age of 34.5 years.
Which brands do Loco Chicken fans like most?
Loco Chicken fans show strongest brand affinity for Korean fried chicken (49.56×), nandos (63.91×), and Fast food (3.98×) over the country average.
Where do Loco Chicken fans live in Germany?
Loco Chicken fans in Germany are most concentrated in Nordrhein-Westfalen (reach 237,750), Bayern (reach 105,702), and Niedersachsen (reach 82,284). These three regions account for the largest share of the active audience.
What other brands do Loco Chicken fans also like?
Beyond Loco Chicken itself, the audience over-indexes on nandos (63.91×), Fast food (3.98×), Burger King (3.48×), and McCafé (10.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Loco Chicken. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.