McCafé Audience in Germany
McCafé has an estimated audience of 1,249,958 people in Germany. 52.1% are female, 47.9% are male, average age 35.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Iced coffee, Tooth brushing, Electric toothbrush, Vacuum cleaner, Mouthwash.
The average McCafé fan in Germany is 35.7 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Iced coffee, Tooth brushing, Electric toothbrush, with strongest over-indexing on Iced coffee (43.43× the country average). Demographically, the McCafé audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Restaurants
Demographics of McCafé fans
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 35.7 |
| Estimated audience size | 1,249,958 |
Audience persona
The typical McCafé fan in Germany is balanced, around 35.7 years old, with strong Indulgence tendencies and a notable affinity for Iced coffee.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 317,398 | 1.58× |
| Nordrhein-Westfalen | 267,225 | 0.98× |
| Baden-Württemberg | 180,033 | 1.06× |
| Niedersachsen | 151,625 | 1.25× |
| Hessen | 86,132 | 0.9× |
| Rheinland-Pfalz | 61,048 | 0.97× |
| Sachsen | 48,852 | 0.8× |
| Brandenburg | 47,956 | 1.24× |
| Berlin | 42,514 | 0.76× |
| Schleswig-Holstein | 39,359 | 0.88× |
| Hamburg | 36,149 | 1.28× |
| Sachsen-Anhalt | 32,969 | 1.02× |
| Thüringen | 26,516 | 0.83× |
| Mecklenburg-Vorpommern | 23,378 | 0.98× |
| Bremen | 9,847 | 0.92× |
| Saarland | 8,551 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Iced coffee | 43.43× | Food & Beverages |
| Tooth brushing | 30.63× | Health |
| Electric toothbrush | 26.42× | Health |
| Vacuum cleaner | 11.13× | Home & Garden |
| Mouthwash | 24.07× | Health |
| Colgate | 31.43× | Beauty & Wellness |
| White Collar | 34.01× | Movies & TV |
| Chlorhexamed | 23.74× | Health |
| Invisalign | 28.5× | Health |
| Chicken (food) | 13.84× | Food & Beverages |
| Toothpaste | 15.73× | Beauty & Wellness |
| Fried chicken | 18.05× | Food & Beverages |
| Discounting | 7.67× | Shopping |
| Lottoland | 12.59× | Games |
| Pizza delivery | 16.11× | Food & Beverages |
| Tooth | 10.27× | Health |
| Goldies | 10.54× | Food & Beverages |
| Vegetarian cuisine | 5.52× | Food & Beverages |
| McDonald's | 5.58× | Food & Beverages |
| Taco Bell | 25.26× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.91 |
| Convenience Orientation | PREMIUM | 2.72 |
| Sports Activity | POWER | 1.76 |
| Early Adopter Mentality | POWER | 1.74 |
| Quality Awareness | PREMIUM | 1.67 |
| Price Sensitivity | PREMIUM | 1.63 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 35.7% |
| United States | 13.0% |
| Canada | 4.6% |
See McCafé audiences in other countries
More Restaurants audiences in Germany
- H&M Home (1,508,578)
- Vapiano (835,588)
- Yoko Sushi (681,709)
- Hard Rock Cafe (658,491)
- Block House (restaurant) (606,594)
Frequently asked questions
How many fans does McCafé have in Germany?
McCafé has an estimated audience of 1,249,958 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of McCafé fans?
52.1% of McCafé fans are female, 47.9% are male, with an average age of 35.7 years.
Which brands do McCafé fans like most?
McCafé fans show strongest brand affinity for Iced coffee (43.43×), Tooth brushing (30.63×), and Electric toothbrush (26.42×) over the country average.
Where do McCafé fans live in Germany?
McCafé fans in Germany are most concentrated in Bayern (reach 317,398), Nordrhein-Westfalen (reach 267,225), and Baden-Württemberg (reach 180,033). These three regions account for the largest share of the active audience.
What other brands do McCafé fans also like?
Beyond McCafé itself, the audience over-indexes on Tooth brushing (30.63×), Electric toothbrush (26.42×), Vacuum cleaner (11.13×), and Mouthwash (24.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for McCafé. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.