Iced coffee Audience in Germany
Iced coffee has an estimated audience of 1,219,518 people in Germany. 61.8% are female, 38.2% are male, average age 38.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Green tea, Cheesecake, Cupcake, Starbucks, Chocolate cake.
The average Iced coffee fan in Germany is 38.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Green tea, Cheesecake, Cupcake, with strongest over-indexing on Green tea (10.71× the country average). Demographically, the Iced coffee audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Iced coffee fans
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 38.4 |
| Estimated audience size | 1,219,518 |
Audience persona
The typical Iced coffee fan in Germany is more female, around 38.4 years old, with strong Indulgence tendencies and a notable affinity for Green tea.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 277,216 | 1.04× |
| Bayern | 197,820 | 1.01× |
| Baden-Württemberg | 186,680 | 1.12× |
| Niedersachsen | 115,232 | 0.97× |
| Hessen | 87,091 | 0.94× |
| Sachsen | 70,829 | 1.18× |
| Rheinland-Pfalz | 66,183 | 1.08× |
| Berlin | 48,296 | 0.89× |
| Brandenburg | 36,384 | 0.96× |
| Schleswig-Holstein | 35,822 | 0.82× |
| Thüringen | 33,852 | 1.09× |
| Sachsen-Anhalt | 33,206 | 1.05× |
| Hamburg | 25,299 | 0.92× |
| Mecklenburg-Vorpommern | 21,669 | 0.93× |
| Saarland | 15,150 | 1.01× |
| Bremen | 10,288 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Green tea | 10.71× | Food & Beverages |
| Cheesecake | 7.13× | Food & Beverages |
| Cupcake | 5.7× | Food & Beverages |
| Starbucks | 4.53× | Food & Beverages |
| Chocolate cake | 6.45× | Food & Beverages |
| Coffee roasting | 8.63× | Food & Beverages |
| Powdered milk | 7.82× | Kids & Family |
| Herbal tea | 8.97× | Food & Beverages |
| Chicken (food) | 6.78× | Food & Beverages |
| Arabic coffee | 9.1× | Food & Beverages |
| Dallmayr | 12.13× | Food & Beverages |
| Chocolate brownie | 6.03× | Food & Beverages |
| Ice cream | 5.44× | Food & Beverages |
| Sunday Natural | 4.12× | Health |
| Cookbook | 3.5× | Food & Beverages |
| Smoothie | 6.35× | Food & Beverages |
| Tchibo | 2.97× | Shopping |
| Coffeemaker | 5.14× | Home & Garden |
| Mocaccino | 13.57× | Food & Beverages |
| Sandwich | 5.25× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.92 |
| Sustainability | BALANCE | 1.9 |
| Healthy Lifestyle | BALANCE | 1.77 |
| Travelling | THRILL | 1.74 |
| Luxury Orientation | PREMIUM | 1.65 |
| Sports Activity | POWER | 1.6 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 17.0% |
| United States | 16.2% |
| Indonesia | 10.4% |
See Iced coffee audiences in other countries
More Beverage audiences in Germany
- Water (9,647,518)
- Tea (9,075,569)
- Milk (5,601,346)
- Soft drinks (5,114,610)
- Espresso (4,901,022)
Frequently asked questions
How many fans does Iced coffee have in Germany?
Iced coffee has an estimated audience of 1,219,518 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Iced coffee fans?
61.8% of Iced coffee fans are female, 38.2% are male, with an average age of 38.4 years.
Which brands do Iced coffee fans like most?
Iced coffee fans show strongest brand affinity for Green tea (10.71×), Cheesecake (7.13×), and Cupcake (5.7×) over the country average.
Where do Iced coffee fans live in Germany?
Iced coffee fans in Germany are most concentrated in Nordrhein-Westfalen (reach 277,216), Bayern (reach 197,820), and Baden-Württemberg (reach 186,680). These three regions account for the largest share of the active audience.
What other brands do Iced coffee fans also like?
Beyond Iced coffee itself, the audience over-indexes on Cheesecake (7.13×), Cupcake (5.7×), Starbucks (4.53×), and Chocolate cake (6.45×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Iced coffee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.