Rascasse Audience Intelligence

Iced coffee Audience in Germany

A data profile of the people who buy, follow and care about Iced coffee in Germany — modelled from more than twelve digital signal sources. Iced coffee has an estimated audience of 1,219,518 people in Germany.

#16among Beverage in Germany#2757among Topic in Germany#262in Food & Beverages

The average Iced coffee fan in Germany is 38.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Green tea, Sunday Natural, Cheesecake, with strongest over-indexing on Green tea (10.71× the country average).

Demographically, the Iced coffee audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Iced coffee fan in Germany is more female, around 38.4 years old, with strong Indulgence tendencies and a notable affinity for Green tea.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Iced coffee profile in Germany.

Audience size
1.2M
in Germany
Gender
61.8%♀
38.2% male
Age
38.4
average years
Country rank
#5421
Topic in Germany
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Iced coffee fans

61.8% are female, 38.2% are male, average age 38.4.

Fig. 02

Gender split

61.8%
Female
38.2%
Male
Demographic split for Iced coffee audience in Germany
MetricValue
Female61.8%
Male38.2%
Average age38.4
Estimated audience size1,219,518
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Iced coffee audience in Germany
Age bracketShare%
16-1919%
20-2922%
30-3922%
40-4921%
50+16%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Iced coffee audience comes from Germany.

Worldwide audience distribution share by country for Iced coffee
CountryShare
Japan17.0%
United States16.2%
Indonesia10.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Iced coffee audience in Germany is strongest.

Fig. 05

Top regions by affinity

Iced coffee fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~70K1.12×
02Baden-Württemberg~200K1.11×
03Thüringen~30K1.10×
04Rheinland-Pfalz~70K1.09×
05Saarland~20K1.07×
06Bremen~10K1.04×
07Bayern~200K1.02×
08Sachsen-Anhalt~30K1.02×
09Nordrhein-Westfalen~300K1.01×
10Berlin~50K0.97×
11Brandenburg~40K0.97×
12Hessen~90K0.96×
13Hamburg~30K0.96×
14Niedersachsen~100K0.95×
15Mecklenburg-Vorpommern~20K0.94×
16Schleswig-Holstein~40K0.82×
Fig. 06

Affinity by region

Affinity by region — Iced coffee, Germany
0.82×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Iced coffee audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Iced coffee audience
#·InterestCategoryAffinity×
01MocaccinoFood & Beverages13.57×
02DallmayrFood & Beverages12.13×
03Green teaFood & Beverages10.71×
04Arabic coffeeFood & Beverages9.10×
05Herbal teaFood & Beverages8.97×
06Coffee roastingFood & Beverages8.63×
07Powdered milkKids & Family7.82×
08CheesecakeFood & Beverages7.13×
09Chicken (food)Food & Beverages6.78×
10Chocolate cakeFood & Beverages6.45×
11SmoothieFood & Beverages6.35×
12Chocolate brownieFood & Beverages6.03×
13CupcakeFood & Beverages5.70×
14Ice creamFood & Beverages5.44×
15SandwichFood & Beverages5.25×
16CoffeemakerHome & Garden5.14×
17StarbucksFood & Beverages4.53×
18Sunday NaturalHealth4.12×
19CookbookFood & Beverages3.50×
20TchiboShopping2.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Iced coffee audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Iced coffee audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.37×
Price SensitivityPREMIUM1.36×
CreativityOPEN1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Iced coffee audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.71×
Risk AppetiteTHRILL0.75×
Need for SecurityCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Iced coffee have in Germany?

Iced coffee has an estimated audience of 1,219,518 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Iced coffee fans?

61.8% of Iced coffee fans are female, 38.2% are male, with an average age of 38.4 years.

03

Which brands do Iced coffee fans like most?

Iced coffee fans show strongest brand affinity for Green tea (10.71×), Sunday Natural (4.12×), and Cheesecake (7.13×) over the country average.

04

Where do Iced coffee fans live in Germany?

Iced coffee fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Iced coffee fans also like?

Beyond Iced coffee itself, the audience over-indexes on Sunday Natural (4.12×), Cheesecake (7.13×), Starbucks (4.53×), and Cupcake (5.7×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in Germany

See Iced coffee audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Iced coffee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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