Green tea Audience in Germany
Green tea has an estimated audience of 1,655,563 people in Germany. 71.8% are female, 28.2% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: This Is Us, Herbal tea, Leonardo DiCaprio, DIY Projects, Camellia sinensis.
The average Green tea fan in Germany is 38.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include This Is Us, Herbal tea, Leonardo DiCaprio, with strongest over-indexing on This Is Us (28.82× the country average). Demographically, the Green tea audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Green tea fans
| Metric | Value |
|---|---|
| Female | 71.8% |
| Male | 28.2% |
| Average age | 38.5 |
| Estimated audience size | 1,655,563 |
Audience persona
The typical Green tea fan in Germany is more female, around 38.5 years old, with strong Sustainability tendencies and a notable affinity for This Is Us.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 412,118 | 1.14× |
| Bayern | 237,346 | 0.89× |
| Baden-Württemberg | 202,241 | 0.9× |
| Niedersachsen | 183,576 | 1.14× |
| Hessen | 114,117 | 0.9× |
| Sachsen | 95,260 | 1.17× |
| Rheinland-Pfalz | 86,081 | 1.04× |
| Berlin | 61,046 | 0.82× |
| Schleswig-Holstein | 52,969 | 0.89× |
| Sachsen-Anhalt | 52,480 | 1.22× |
| Brandenburg | 51,082 | 0.99× |
| Thüringen | 48,808 | 1.16× |
| Mecklenburg-Vorpommern | 32,867 | 1.04× |
| Hamburg | 30,258 | 0.81× |
| Saarland | 21,736 | 1.07× |
| Bremen | 11,459 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| This Is Us | 28.82× | Movies & TV |
| Herbal tea | 15.7× | Food & Beverages |
| Leonardo DiCaprio | 8.89× | Movies & TV |
| DIY Projects | 6× | Home & Garden |
| Camellia sinensis | 14.17× | Health |
| The Frames | 33.06× | Music & Radio |
| Black tea | 15.98× | Food & Beverages |
| Melancholia | 15.07× | Movies & TV |
| White tea | 18.16× | Food & Beverages |
| Self-confidence | 4.31× | Health |
| Oolong | 17.24× | Food & Beverages |
| Self-love | 2.57× | Health |
| Glen Hansard | 33.19× | Music & Radio |
| Handicraft | 2.01× | Home & Garden |
| Self-esteem | 3.22× | Health |
| Paulo Coelho | 13.52× | Literature |
| Caffeine | 6.28× | Food & Beverages |
| Tea | 2.19× | Food & Beverages |
| Country | 3.2× | Travel & Leisure |
| European Food Safety Authority | 36.23× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.01 |
| Design Affinity | PREMIUM | 1.9 |
| Healthy Lifestyle | BALANCE | 1.78 |
| DIY Mentality | THRILL | 1.77 |
| Sports Activity | POWER | 1.75 |
| Indulgence | JOY | 1.6 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 12.9% |
| United States | 11.1% |
| China | 9.2% |
See Green tea audiences in other countries
More Beverage audiences in Germany
- Water (9,647,518)
- Tea (9,075,569)
- Milk (5,601,346)
- Soft drinks (5,114,610)
- Espresso (4,901,022)
Frequently asked questions
How many fans does Green tea have in Germany?
Green tea has an estimated audience of 1,655,563 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Green tea fans?
71.8% of Green tea fans are female, 28.2% are male, with an average age of 38.5 years.
Which brands do Green tea fans like most?
Green tea fans show strongest brand affinity for This Is Us (28.82×), Herbal tea (15.7×), and Leonardo DiCaprio (8.89×) over the country average.
Where do Green tea fans live in Germany?
Green tea fans in Germany are most concentrated in Nordrhein-Westfalen (reach 412,118), Bayern (reach 237,346), and Baden-Württemberg (reach 202,241). These three regions account for the largest share of the active audience.
What other brands do Green tea fans also like?
Beyond Green tea itself, the audience over-indexes on Herbal tea (15.7×), Leonardo DiCaprio (8.89×), DIY Projects (6×), and Camellia sinensis (14.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Green tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.