Rascasse Audience Intelligence

Green tea Audience in Germany

A data profile of the people who buy, follow and care about Green tea in Germany — modelled from more than twelve digital signal sources. Green tea has an estimated audience of 1,655,563 people in Germany.

#12among Beverage in Germany#2242among Topic in Germany#195in Food & Beverages

The average Green tea fan in Germany is 38.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include This Is Us, Herbal tea, Joshua Radin, with strongest over-indexing on This Is Us (28.82× the country average).

Demographically, the Green tea audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Individualism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Green tea fan in Germany is more female, around 38.5 years old, with strong Individualism tendencies and a notable affinity for This Is Us.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Green tea profile in Germany.

Audience size
1.7M
in Germany
Gender
71.8%♀
28.2% male
Age
38.5
average years
Country rank
#4062
Topic in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Green tea fans

71.8% are female, 28.2% are male, average age 38.5.

Fig. 02

Gender split

71.8%
Female
28.2%
Male
Demographic split for Green tea audience in Germany
MetricValue
Female71.8%
Male28.2%
Average age38.5
Estimated audience size1,655,563
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Green tea audience in Germany
Age bracketShare%
16-1919%
20-2922%
30-3922%
40-4922%
50+16%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Green tea audience comes from Germany.

Worldwide audience distribution share by country for Green tea
CountryShare
Japan12.9%
United States11.1%
China9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Green tea audience in Germany is strongest.

Fig. 05

Top regions by affinity

Green tea fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~50K1.25×
02Thüringen~50K1.20×
03Sachsen~90K1.17×
04Mecklenburg-Vorpommern~40K1.11×
05Saarland~20K1.11×
06Niedersachsen~200K1.10×
07Nordrhein-Westfalen~400K1.07×
08Rheinland-Pfalz~90K1.03×
09Brandenburg~50K1.02×
10Hessen~100K0.91×
11Schleswig-Holstein~50K0.90×
12Bayern~200K0.87×
13Baden-Württemberg~200K0.87×
14Bremen~10K0.86×
15Berlin~60K0.83×
16Hamburg~30K0.81×
Fig. 06

Affinity by region

Affinity by region — Green tea, Germany
0.81×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Green tea audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Green tea audience
#·InterestCategoryAffinity×
01European Food Safety AuthorityCars & Mobility36.23×
02Joshua RadinMusic & Radio34.66×
03Glen HansardMusic & Radio33.19×
04The FramesMusic & Radio33.06×
05This Is UsMovies & TV28.82×
06White teaFood & Beverages18.16×
07OolongFood & Beverages17.24×
08Black teaFood & Beverages15.98×
09Herbal teaFood & Beverages15.70×
10MelancholiaMovies & TV15.07×
11Camellia sinensisHealth14.17×
12Paulo CoelhoLiterature13.52×
13Leonardo DiCaprioMovies & TV8.89×
14CaffeineFood & Beverages6.28×
15DIY ProjectsHome & Garden6.00×
16Self-confidenceHealth4.31×
17Self-esteemHealth3.22×
18Self-loveHealth2.57×
19TeaFood & Beverages2.19×
20HandicraftHome & Garden2.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Green tea audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Green tea audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.60×
MindfulnessBALANCE1.53×
Community OrientationOPEN1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Green tea audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.88×
PatriotismCONSERVATISM0.92×
SpiritualityBALANCE1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Green tea have in Germany?

Green tea has an estimated audience of 1,655,563 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Green tea fans?

71.8% of Green tea fans are female, 28.2% are male, with an average age of 38.5 years.

03

Which brands do Green tea fans like most?

Green tea fans show strongest brand affinity for This Is Us (28.82×), Herbal tea (15.7×), and Joshua Radin (34.66×) over the country average.

04

Where do Green tea fans live in Germany?

Green tea fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Green tea fans also like?

Beyond Green tea itself, the audience over-indexes on Herbal tea (15.7×), Joshua Radin (34.66×), Leonardo DiCaprio (8.89×), and The Frames (33.06×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in Germany

See Green tea audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Green tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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