Rascasse Audience Intelligence

Espresso Audience in Germany

A data profile of the people who buy, follow and care about Espresso in Germany — modelled from more than twelve digital signal sources. Espresso has an estimated audience of 4,901,021 people in Germany.

#5among Beverage in Germany#683among Topic in Germany#58in Food & Beverages

The average Espresso fan in Germany is 41.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Coffeemaker, Tagesschau, Coffee preparation, with strongest over-indexing on Coffeemaker (5.97× the country average).

Demographically, the Espresso audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Espresso fan in Germany is more female, around 41.6 years old, with strong Design Affinity tendencies and a notable affinity for Coffeemaker.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Espresso profile in Germany.

Audience size
4.9M
in Germany
Gender
58.3%♀
41.7% male
Age
41.6
average years
Country rank
#1090
Topic in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Espresso fans

58.3% are female, 41.7% are male, average age 41.6.

Fig. 02

Gender split

58.3%
Female
41.7%
Male
Demographic split for Espresso audience in Germany
MetricValue
Female58.3%
Male41.7%
Average age41.6
Estimated audience size4,901,021
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Espresso audience in Germany
Age bracketShare%
16-1912%
20-2918%
30-3922%
40-4926%
50+21%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Espresso audience comes from Germany.

Worldwide audience distribution share by country for Espresso
CountryShare
United States13.1%
Japan8.7%
China7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Espresso audience in Germany is strongest.

Fig. 05

Top regions by affinity

Espresso fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~300K1.34×
02Hessen~500K1.25×
03Hamburg~100K1.24×
04Bayern~1M1.22×
05Baden-Württemberg~800K1.18×
06Nordrhein-Westfalen~1M1.07×
07Bremen~40K1.00×
08Niedersachsen~400K0.93×
09Rheinland-Pfalz~200K0.93×
10Saarland~60K0.92×
11Sachsen~200K0.90×
12Thüringen~100K0.90×
13Schleswig-Holstein~200K0.88×
14Brandenburg~100K0.81×
15Mecklenburg-Vorpommern~80K0.81×
16Sachsen-Anhalt~90K0.71×
Fig. 06

Affinity by region

Affinity by region — Espresso, Germany
0.71×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Espresso audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Espresso audience
#·InterestCategoryAffinity×
01Iced coffeeFood & Beverages6.53×
02Espresso machineHome & Garden6.42×
03McCaféFood & Beverages6.07×
04CoffeemakerHome & Garden5.97×
05Specialty coffeeFood & Beverages5.77×
06Coffee roastingFood & Beverages5.68×
07LatteFood & Beverages5.52×
08Coffee preparationHome & Garden5.35×
09CappuccinoFood & Beverages4.91×
10Hot chocolateFood & Beverages4.46×
11Coffee cultureFood & Beverages4.34×
12StarbucksFood & Beverages3.37×
13Coffee beanFood & Beverages3.17×
14Italian cuisineFood & Beverages2.25×
15TagesschauMovies & TV2.02×
16Vegetarian cuisineFood & Beverages2.00×
17CoffeehousesFood & Beverages1.86×
18KitchenHome & Garden1.73×
19FoodFood & Beverages1.53×
20CuisineFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Espresso audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Espresso audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.84×
IndulgenceJOY1.73×
Quality AwarenessPREMIUM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Espresso audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM1.00×
Need for SecurityCONSERVATISM1.00×
Career OrientationPOWER1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Espresso have in Germany?

Espresso has an estimated audience of 4,901,021 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Espresso fans?

58.3% of Espresso fans are female, 41.7% are male, with an average age of 41.6 years.

03

Which brands do Espresso fans like most?

Espresso fans show strongest brand affinity for Coffeemaker (5.97×), Tagesschau (2.02×), and Coffee preparation (5.35×) over the country average.

04

Where do Espresso fans live in Germany?

Espresso fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~1M), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Espresso fans also like?

Beyond Espresso itself, the audience over-indexes on Tagesschau (2.02×), Coffee preparation (5.35×), Cappuccino (4.91×), and Food (1.53×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in Germany

See Espresso audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Espresso. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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