Espresso Audience in Germany
Espresso has an estimated audience of 4,901,021 people in Germany. 58.3% are female, 41.7% are male, average age 41.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Coffeemaker, Tagesschau, Coffee preparation, Cappuccino, Food.
The average Espresso fan in Germany is 41.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Coffeemaker, Tagesschau, Coffee preparation, with strongest over-indexing on Coffeemaker (5.97× the country average). Demographically, the Espresso audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Espresso fans
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 41.6 |
| Estimated audience size | 4,901,021 |
Audience persona
The typical Espresso fan in Germany is more female, around 41.6 years old, with strong Design Affinity tendencies and a notable affinity for Coffeemaker.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,146,802 | 1.07× |
| Bayern | 993,512 | 1.26× |
| Baden-Württemberg | 812,388 | 1.21× |
| Hessen | 486,324 | 1.3× |
| Niedersachsen | 452,312 | 0.95× |
| Berlin | 311,703 | 1.42× |
| Rheinland-Pfalz | 224,642 | 0.91× |
| Sachsen | 219,602 | 0.91× |
| Schleswig-Holstein | 154,868 | 0.88× |
| Hamburg | 143,798 | 1.3× |
| Brandenburg | 119,112 | 0.78× |
| Thüringen | 95,115 | 0.76× |
| Sachsen-Anhalt | 81,457 | 0.64× |
| Mecklenburg-Vorpommern | 69,687 | 0.74× |
| Saarland | 51,788 | 0.86× |
| Bremen | 41,121 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Coffeemaker | 5.97× | Home & Garden |
| Tagesschau | 2.02× | Movies & TV |
| Coffee preparation | 5.35× | Home & Garden |
| Cappuccino | 4.91× | Food & Beverages |
| Food | 1.53× | Food & Beverages |
| Espresso machine | 6.42× | Home & Garden |
| Latte | 5.52× | Food & Beverages |
| Starbucks | 3.37× | Food & Beverages |
| Coffee culture | 4.34× | Food & Beverages |
| Specialty coffee | 5.77× | Food & Beverages |
| Iced coffee | 6.53× | Food & Beverages |
| Coffee roasting | 5.68× | Food & Beverages |
| McCafé | 6.07× | Food & Beverages |
| Cuisine | 1.51× | Food & Beverages |
| Vegetarian cuisine | 2× | Food & Beverages |
| Coffee bean | 3.17× | Food & Beverages |
| Italian cuisine | 2.25× | Food & Beverages |
| Hot chocolate | 4.46× | Food & Beverages |
| Coffeehouses | 1.86× | Food & Beverages |
| Kitchen | 1.73× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.56 |
| Sustainability | BALANCE | 1.44 |
| Healthy Lifestyle | BALANCE | 1.44 |
| Indulgence | JOY | 1.44 |
| DIY Mentality | THRILL | 1.44 |
| Sports Activity | POWER | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.1% |
| Japan | 8.7% |
| China | 7.4% |
See Espresso audiences in other countries
More Beverage audiences in Germany
- Water (9,647,518)
- Tea (9,075,569)
- Milk (5,601,346)
- Soft drinks (5,114,610)
- Cappuccino (3,420,253)
Frequently asked questions
How many fans does Espresso have in Germany?
Espresso has an estimated audience of 4,901,021 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Espresso fans?
58.3% of Espresso fans are female, 41.7% are male, with an average age of 41.6 years.
Which brands do Espresso fans like most?
Espresso fans show strongest brand affinity for Coffeemaker (5.97×), Tagesschau (2.02×), and Coffee preparation (5.35×) over the country average.
Where do Espresso fans live in Germany?
Espresso fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,146,802), Bayern (reach 993,512), and Baden-Württemberg (reach 812,388). These three regions account for the largest share of the active audience.
What other brands do Espresso fans also like?
Beyond Espresso itself, the audience over-indexes on Tagesschau (2.02×), Coffee preparation (5.35×), Cappuccino (4.91×), and Food (1.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Espresso. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.