Rascasse Audience Intelligence

Specialty coffee Audience in Germany

A data profile of the people who buy, follow and care about Specialty coffee in Germany — modelled from more than twelve digital signal sources. Specialty coffee has an estimated audience of 1,583,965 people in Germany.

#14among Beverage in Germany#2322among Topic in Germany#201in Food & Beverages

The average Specialty coffee fan in Germany is 38.5 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Berlin, Nordrhein-Westfalen.

Top brand affinities include Iced coffee, Coffee roasting, Espresso machine, with strongest over-indexing on Iced coffee (38.16× the country average).

Demographically, the Specialty coffee audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Individualism, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Specialty coffee fan in Germany is more female, around 38.5 years old, with strong Individualism tendencies and a notable affinity for Iced coffee.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Specialty coffee profile in Germany.

Audience size
1.6M
in Germany
Gender
59.5%♀
40.5% male
Age
38.5
average years
Country rank
#4245
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Specialty coffee fans

59.5% are female, 40.5% are male, average age 38.5.

Fig. 02

Gender split

59.5%
Female
40.5%
Male
Demographic split for Specialty coffee audience in Germany
MetricValue
Female59.5%
Male40.5%
Average age38.5
Estimated audience size1,583,965
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Specialty coffee audience in Germany
Age bracketShare%
16-1919%
20-2922%
30-3922%
40-4922%
50+16%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Specialty coffee audience comes from Germany.

Worldwide audience distribution share by country for Specialty coffee
CountryShare
United States15.5%
Japan8.7%
Indonesia6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Specialty coffee audience in Germany is strongest.

Fig. 05

Top regions by affinity

Specialty coffee fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~300K4.22×
02Bayern~500K1.81×
03Hamburg~60K1.78×
04Hessen~100K1.15×
05Baden-Württemberg~200K0.98×
06Bremen~10K0.90×
07Nordrhein-Westfalen~300K0.77×
08Sachsen~60K0.77×
09Brandenburg~30K0.69×
10Rheinland-Pfalz~50K0.59×
11Mecklenburg-Vorpommern~20K0.54×
12Saarland~10K0.54×
13Schleswig-Holstein~30K0.52×
14Niedersachsen~70K0.46×
15Sachsen-Anhalt~20K0.45×
16Thüringen~20K0.44×
Fig. 06

Affinity by region

Affinity by region — Specialty coffee, Germany
0.44×1.00×4.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Specialty coffee audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Specialty coffee audience
#·InterestCategoryAffinity×
01Caffè AmericanoFood & Beverages41.08×
02Iced coffeeFood & Beverages38.16×
03Coffee loversFood & Beverages31.88×
04Coffee roastingFood & Beverages30.34×
05Coffee TimeFood & Beverages27.32×
06coffee shopFood & Beverages24.45×
07Espresso machineHome & Garden23.39×
08Coffee productionFood & Beverages21.55×
09CoffeemakerHome & Garden18.33×
10Arabic coffeeFood & Beverages14.02×
11Coffee beanFood & Beverages9.92×
12LatteFood & Beverages9.22×
13Home RenovationsHome & Garden7.81×
14HugendubelShopping7.63×
15StarbucksFood & Beverages7.29×
16Cat play and toysPets & Animals6.06×
17Local foodFood & Beverages5.96×
18Dog healthPets & Animals5.55×
19DecorationHome & Garden5.44×
20Home constructionHome & Garden5.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Specialty coffee audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Specialty coffee audience · What stands out
TraitClusterDeviationScore
IndividualismJOY4.28×
Luxury OrientationPREMIUM2.84×
TravellingTHRILL2.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Specialty coffee audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.89×
TraditionCONSERVATISM1.04×
Need for SecurityCONSERVATISM1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Specialty coffee have in Germany?

Specialty coffee has an estimated audience of 1,583,965 people in Germany, concentrated in Bayern and Berlin.

02

What is the gender split and age of Specialty coffee fans?

59.5% of Specialty coffee fans are female, 40.5% are male, with an average age of 38.5 years.

03

Which brands do Specialty coffee fans like most?

Specialty coffee fans show strongest brand affinity for Iced coffee (38.16×), Coffee roasting (30.34×), and Espresso machine (23.39×) over the country average.

04

Where do Specialty coffee fans live in Germany?

Specialty coffee fans in Germany are most concentrated in Bayern (reach ~500K), Berlin (reach ~300K), and Nordrhein-Westfalen (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Specialty coffee fans also like?

Beyond Specialty coffee itself, the audience over-indexes on Coffee roasting (30.34×), Espresso machine (23.39×), Coffeemaker (18.33×), and Coffee lovers (31.88×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in Germany

See Specialty coffee audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Specialty coffee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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