Specialty coffee Audience in Germany
Specialty coffee has an estimated audience of 1,583,965 people in Germany. 59.5% are female, 40.5% are male, average age 38.5. Top regions: Bayern, Berlin, Nordrhein-Westfalen. Top brand affinities: Iced coffee, Coffee roasting, Espresso machine, Coffeemaker, Coffee lovers.
The average Specialty coffee fan in Germany is 38.5 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Berlin, Nordrhein-Westfalen. Top brand affinities include Iced coffee, Coffee roasting, Espresso machine, with strongest over-indexing on Iced coffee (38.16× the country average). Demographically, the Specialty coffee audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Specialty coffee fans
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 38.5 |
| Estimated audience size | 1,583,965 |
Audience persona
The typical Specialty coffee fan in Germany is more female, around 38.5 years old, with strong Sustainability tendencies and a notable affinity for Iced coffee.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 451,468 | 1.77× |
| Berlin | 315,500 | 4.45× |
| Nordrhein-Westfalen | 261,713 | 0.76× |
| Baden-Württemberg | 202,053 | 0.93× |
| Hessen | 138,332 | 1.15× |
| Niedersachsen | 66,301 | 0.43× |
| Hamburg | 64,602 | 1.8× |
| Sachsen | 64,401 | 0.83× |
| Rheinland-Pfalz | 44,105 | 0.56× |
| Brandenburg | 33,497 | 0.68× |
| Schleswig-Holstein | 26,947 | 0.47× |
| Sachsen-Anhalt | 12,770 | 0.31× |
| Mecklenburg-Vorpommern | 12,576 | 0.42× |
| Thüringen | 11,270 | 0.28× |
| Bremen | 10,703 | 0.79× |
| Saarland | 7,070 | 0.36× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Iced coffee | 38.16× | Food & Beverages |
| Coffee roasting | 30.34× | Food & Beverages |
| Espresso machine | 23.39× | Home & Garden |
| Coffeemaker | 18.33× | Home & Garden |
| Coffee lovers | 31.88× | Food & Beverages |
| Caffè Americano | 41.08× | Food & Beverages |
| Coffee production | 21.55× | Food & Beverages |
| Coffee bean | 9.92× | Food & Beverages |
| Starbucks | 7.29× | Food & Beverages |
| coffee shop | 24.45× | Food & Beverages |
| Local food | 5.96× | Food & Beverages |
| Hugendubel | 7.63× | Shopping |
| Home construction | 5.25× | Home & Garden |
| Coffee Time | 27.32× | Food & Beverages |
| Arabic coffee | 14.02× | Food & Beverages |
| Dog health | 5.55× | Pets & Animals |
| Cat play and toys | 6.06× | Pets & Animals |
| Latte | 9.22× | Food & Beverages |
| Home Renovations | 7.81× | Home & Garden |
| Decoration | 5.44× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.89 |
| Sports Activity | POWER | 1.84 |
| Design Affinity | PREMIUM | 1.76 |
| Urban Lifestyle | OPEN | 1.69 |
| Luxury Orientation | PREMIUM | 1.68 |
| Quality Awareness | PREMIUM | 1.63 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.5% |
| Japan | 8.7% |
| Indonesia | 6.9% |
See Specialty coffee audiences in other countries
More Beverage audiences in Germany
- Water (9,647,518)
- Tea (9,075,569)
- Milk (5,601,346)
- Soft drinks (5,114,610)
- Espresso (4,901,022)
Frequently asked questions
How many fans does Specialty coffee have in Germany?
Specialty coffee has an estimated audience of 1,583,965 people in Germany, concentrated in Bayern and Berlin.
What is the gender split and age of Specialty coffee fans?
59.5% of Specialty coffee fans are female, 40.5% are male, with an average age of 38.5 years.
Which brands do Specialty coffee fans like most?
Specialty coffee fans show strongest brand affinity for Iced coffee (38.16×), Coffee roasting (30.34×), and Espresso machine (23.39×) over the country average.
Where do Specialty coffee fans live in Germany?
Specialty coffee fans in Germany are most concentrated in Bayern (reach 451,468), Berlin (reach 315,500), and Nordrhein-Westfalen (reach 261,713). These three regions account for the largest share of the active audience.
What other brands do Specialty coffee fans also like?
Beyond Specialty coffee itself, the audience over-indexes on Coffee roasting (30.34×), Espresso machine (23.39×), Coffeemaker (18.33×), and Coffee lovers (31.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Specialty coffee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.