Rascasse Audience Intelligence

Coffee bean Audience in Germany

A data profile of the people who buy, follow and care about Coffee bean in Germany — modelled from more than twelve digital signal sources. Coffee bean has an estimated audience of 3,791,515 people in Germany.

#977among Topic in Germany#79in Food & Beverages

The average Coffee bean fan in Germany is 41.5 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Specialty coffee, Non-alcoholic beverage, Tagesschau, with strongest over-indexing on Specialty coffee (9.92× the country average).

Demographically, the Coffee bean audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Quality Awareness, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Coffee bean fan in Germany is more female, around 41.5 years old, with strong Quality Awareness tendencies and a notable affinity for Specialty coffee.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Coffee bean profile in Germany.

Audience size
3.8M
in Germany
Gender
57.8%♀
42.2% male
Age
41.5
average years
Country rank
#1579
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Coffee bean fans

57.8% are female, 42.2% are male, average age 41.5.

Fig. 02

Gender split

57.8%
Female
42.2%
Male
Demographic split for Coffee bean audience in Germany
MetricValue
Female57.8%
Male42.2%
Average age41.5
Estimated audience size3,791,515
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Coffee bean audience in Germany
Age bracketShare%
16-1912%
20-2919%
30-3923%
40-4925%
50+21%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Coffee bean audience comes from Germany.

Worldwide audience distribution share by country for Coffee bean
CountryShare
United States17.5%
Japan9.9%
China4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coffee bean audience in Germany is strongest.

Fig. 05

Top regions by affinity

Coffee bean fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~1M1.69×
02Nordrhein-Westfalen~900K1.12×
03Baden-Württemberg~600K1.12×
04Niedersachsen~400K1.06×
05Hessen~300K1.06×
06Berlin~200K1.06×
07Rheinland-Pfalz~200K1.00×
08Mecklenburg-Vorpommern~70K1.00×
09Hamburg~80K0.95×
10Saarland~40K0.95×
11Bremen~30K0.95×
12Thüringen~90K0.94×
13Sachsen-Anhalt~90K0.89×
14Sachsen~200K0.87×
15Brandenburg~100K0.84×
16Schleswig-Holstein~100K0.82×
Fig. 06

Affinity by region

Affinity by region — Coffee bean, Germany
0.82×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Coffee bean audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Coffee bean audience
#·InterestCategoryAffinity×
01Specialty coffeeFood & Beverages9.92×
02Non-alcoholic beverageFood & Beverages8.21×
03Arabic coffeeFood & Beverages6.30×
04EthiopiaTravel & Leisure6.02×
05NespressoFood & Beverages5.62×
06Coffee roastingFood & Beverages4.79×
07CappuccinoFood & Beverages3.98×
08Tour de FranceSports3.44×
09StarbucksFood & Beverages3.40×
10EspressoFood & Beverages3.17×
11HugendubelShopping2.43×
12Google MapsInternet & Social Media2.24×
13FressnapfShopping2.18×
14VolunteeringPolitics & Society2.14×
15DessertsFood & Beverages1.90×
16TagesschauMovies & TV1.89×
17Netto Marken-DiscountShopping1.68×
18CoffeehousesFood & Beverages1.68×
19RyanairTravel & Leisure1.61×
20Müller (company)Food & Beverages1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Coffee bean audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Coffee bean audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.67×
ExtroversionTHRILL1.44×
Urban LifestyleOPEN1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Coffee bean audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.84×
Social Media UsageJOY0.91×
Family OrientationCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Coffee bean have in Germany?

Coffee bean has an estimated audience of 3,791,515 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Coffee bean fans?

57.8% of Coffee bean fans are female, 42.2% are male, with an average age of 41.5 years.

03

Which brands do Coffee bean fans like most?

Coffee bean fans show strongest brand affinity for Specialty coffee (9.92×), Non-alcoholic beverage (8.21×), and Tagesschau (1.89×) over the country average.

04

Where do Coffee bean fans live in Germany?

Coffee bean fans in Germany are most concentrated in Bayern (reach ~1M), Nordrhein-Westfalen (reach ~900K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Coffee bean fans also like?

Beyond Coffee bean itself, the audience over-indexes on Non-alcoholic beverage (8.21×), Tagesschau (1.89×), Ethiopia (6.02×), and Google Maps (2.24×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Coffee bean audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Coffee bean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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