Coffee bean Audience in Germany
Coffee bean has an estimated audience of 3,791,515 people in Germany. 57.8% are female, 42.2% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Satire, Specialty coffee, Starbucks, Pets.
The average Coffee bean fan in Germany is 41.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Satire, Specialty coffee, with strongest over-indexing on Tagesschau (2.71× the country average). Demographically, the Coffee bean audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Design Affinity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Coffee bean fans
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 41.5 |
| Estimated audience size | 3,791,515 |
Audience persona
The typical Coffee bean fan in Germany is more female, around 41.5 years old, with strong Design Affinity tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 990,711 | 1.19× |
| Bayern | 843,464 | 1.38× |
| Baden-Württemberg | 633,549 | 1.22× |
| Niedersachsen | 403,837 | 1.1× |
| Hessen | 322,339 | 1.12× |
| Rheinland-Pfalz | 197,363 | 1.04× |
| Berlin | 159,411 | 0.94× |
| Sachsen | 158,836 | 0.85× |
| Schleswig-Holstein | 115,807 | 0.85× |
| Brandenburg | 97,993 | 0.83× |
| Thüringen | 89,973 | 0.93× |
| Sachsen-Anhalt | 86,158 | 0.88× |
| Hamburg | 85,878 | 1× |
| Mecklenburg-Vorpommern | 52,709 | 0.73× |
| Saarland | 45,269 | 0.97× |
| Bremen | 31,015 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.71× | Movies & TV |
| Satire | 5.5× | Literature |
| Specialty coffee | 9.07× | Food & Beverages |
| Starbucks | 3.55× | Food & Beverages |
| Pets | 1.59× | Pets & Animals |
| Ryanair | 2.21× | Travel & Leisure |
| Local food | 2.74× | Food & Beverages |
| Do it yourself (DIY) | 1.8× | Home & Garden |
| Google Maps | 1.98× | Internet & Social Media |
| Nespresso | 5.69× | Food & Beverages |
| REWE | 1.71× | Shopping |
| Ethiopia | 5.11× | Travel & Leisure |
| Cappuccino | 3.93× | Food & Beverages |
| German television comedy | 4.36× | Movies & TV |
| Espresso | 3.25× | Food & Beverages |
| Sports betting | 4.99× | Games |
| Transfermarkt | 2.12× | Sports |
| Art Collecting | 5.97× | Arts & Culture |
| Westdeutscher Rundfunk | 2.74× | Movies & TV |
| Arabic coffee | 6.51× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.7 |
| Sports Activity | POWER | 1.55 |
| Indulgence | JOY | 1.54 |
| Sustainability | BALANCE | 1.51 |
| Healthy Lifestyle | BALANCE | 1.49 |
| Pet Ownership | JOY | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.5% |
| Japan | 9.9% |
| China | 4.6% |
See Coffee bean audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Coffee bean have in Germany?
Coffee bean has an estimated audience of 3,791,515 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Coffee bean fans?
57.8% of Coffee bean fans are female, 42.2% are male, with an average age of 41.5 years.
Which brands do Coffee bean fans like most?
Coffee bean fans show strongest brand affinity for Tagesschau (2.71×), Satire (5.5×), and Specialty coffee (9.07×) over the country average.
Where do Coffee bean fans live in Germany?
Coffee bean fans in Germany are most concentrated in Nordrhein-Westfalen (reach 990,711), Bayern (reach 843,464), and Baden-Württemberg (reach 633,549). These three regions account for the largest share of the active audience.
What other brands do Coffee bean fans also like?
Beyond Coffee bean itself, the audience over-indexes on Satire (5.5×), Specialty coffee (9.07×), Starbucks (3.55×), and Pets (1.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Coffee bean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.