Coffee bean Audience in Germany

Coffee bean logo

Coffee bean has an estimated audience of 3,791,515 people in Germany. 57.8% are female, 42.2% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Artistic inspiration, Progressive rock, Natural rubber, Collectable, Corfu (regional unit).

The average Coffee bean fan in Germany is 41.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Artistic inspiration, Progressive rock, Natural rubber, with strongest over-indexing on Artistic inspiration (2.05× the country average). Demographically, the Coffee bean audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Design Affinity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Coffee bean fans

Demographic split for Coffee bean audience in Germany
MetricValue
Female57.8%
Male42.2%
Average age41.5
Estimated audience size3,791,515

Audience persona

The typical Coffee bean fan in Germany is more female, around 41.5 years old, with strong Design Affinity tendencies and a notable affinity for Artistic inspiration.

Top regions in Germany

Top regions ranked by reach for Coffee bean in Germany
RegionReachAffinity
Nordrhein-Westfalen990,7111.19×
Bayern843,4641.38×
Baden-Württemberg633,5491.22×
Niedersachsen403,8371.1×
Hessen322,3391.12×
Rheinland-Pfalz197,3631.04×
Berlin159,4110.94×
Sachsen158,8360.85×
Schleswig-Holstein115,8070.85×
Brandenburg97,9930.83×
Thüringen89,9730.93×
Sachsen-Anhalt86,1580.88×
Hamburg85,878
Mecklenburg-Vorpommern52,7090.73×
Saarland45,2690.97×
Bremen31,0150.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Coffee bean audience
BrandAffinityCategory
Artistic inspiration2.05×Arts & Culture
Progressive rock2.58×Music & Radio
Natural rubber2.21×Cars & Mobility
Collectable1.51×Kids & Family
Corfu (regional unit)2.5×Travel & Leisure
Este, Veneto1.93×Travel & Leisure
Esra Erol3.42×Movies & TV
Isha Yoga5.54×Sports
Regional styles of Mexican music4.26×Music & Radio
Eco Friendly Living2.05×Home & Garden
Socialist Federal Republic of Yugoslavia2.12×Politics & Society
Assassin's Creed: Bloodlines3.55×Games
Rhodiola4.14×Health
Kotatsu5.11×Home & Garden
Glashütte1.83×Travel & Leisure
Ipekyol1.7×Shopping
New Era (Namibia)1.74×News
Cynthia Erivo1.69×Movies & TV
Graham Greene (actor)1.57×
Klezmer6.54×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Coffee bean audience
TraitClusterScore
Design AffinityPREMIUM1.7
Sports ActivityPOWER1.55
IndulgenceJOY1.54
SustainabilityBALANCE1.51
Healthy LifestyleBALANCE1.49
Pet OwnershipJOY1.48

Worldwide distribution

Worldwide audience distribution share by country for Coffee bean
CountryShare
United States17.5%
Japan9.9%
China4.6%

See Coffee bean audiences in other countries

More Food & Beverages audiences in Germany

Frequently asked questions

How many fans does Coffee bean have in Germany?

Coffee bean has an estimated audience of 3,791,515 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Coffee bean fans?

57.8% of Coffee bean fans are female, 42.2% are male, with an average age of 41.5 years.

Which brands do Coffee bean fans like most?

Coffee bean fans show strongest brand affinity for Artistic inspiration (2.05×), Progressive rock (2.58×), and Natural rubber (2.21×) over the country average.

Where do Coffee bean fans live in Germany?

Coffee bean fans in Germany are most concentrated in Nordrhein-Westfalen (reach 990,711), Bayern (reach 843,464), and Baden-Württemberg (reach 633,549). These three regions account for the largest share of the active audience.

What other brands do Coffee bean fans also like?

Beyond Coffee bean itself, the audience over-indexes on Progressive rock (2.58×), Natural rubber (2.21×), Collectable (1.51×), and Corfu (regional unit) (2.5×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Coffee bean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.