Rascasse Audience Intelligence

Ethiopia Audience in Germany

A data profile of the people who buy, follow and care about Ethiopia in Germany — modelled from more than twelve digital signal sources. Ethiopia has an estimated audience of 2,087,747 people in Germany.

#47among Country in Germany#197among POI in Germany#257in Travel & Leisure

The average Ethiopia fan in Germany is 42.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Yemen, Non-alcoholic beverage, Coffee bean, with strongest over-indexing on Yemen (9.71× the country average).

Demographically, the Ethiopia audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Spirituality, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ethiopia fan in Germany is balanced, around 42.8 years old, with strong Spirituality tendencies and a notable affinity for Yemen.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ethiopia profile in Germany.

Audience size
2.1M
in Germany
Gender
49.8%♀
50.2% male
Age
42.8
average years
Country rank
#3206
POI in Germany
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ethiopia fans

49.8% are female, 50.2% are male, average age 42.8.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for Ethiopia audience in Germany
MetricValue
Female49.8%
Male50.2%
Average age42.8
Estimated audience size2,087,747
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Ethiopia audience in Germany
Age bracketShare%
16-199%
20-2917%
30-3924%
40-4926%
50+24%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Ethiopia audience comes from Germany.

Worldwide audience distribution share by country for Ethiopia
CountryShare
United States21.5%
United Kingdom5.1%
Germany3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ethiopia audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ethiopia fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~300K1.63×
02Berlin~100K1.24×
03Hamburg~60K1.22×
04Bayern~400K1.21×
05Bremen~20K1.16×
06Nordrhein-Westfalen~500K1.09×
07Baden-Württemberg~300K1.05×
08Rheinland-Pfalz~100K0.98×
09Niedersachsen~200K0.91×
10Sachsen~90K0.91×
11Schleswig-Holstein~70K0.91×
12Brandenburg~50K0.83×
13Saarland~20K0.82×
14Thüringen~40K0.81×
15Sachsen-Anhalt~40K0.74×
16Mecklenburg-Vorpommern~30K0.73×
Fig. 06

Affinity by region

Affinity by region — Ethiopia, Germany
0.73×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ethiopia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ethiopia audience
#·InterestCategoryAffinity×
01Ethiopian AirlinesTravel & Leisure20.22×
02Tigrinya languagePolitics & Society19.88×
03B.B. KingMusic & Radio15.79×
04Ethiopia national football teamSports12.75×
05NigerTravel & Leisure10.46×
06YemenTravel & Leisure9.71×
07EritreaTravel & Leisure8.84×
08Non-alcoholic beverageFood & Beverages8.45×
09Anna KendrickMovies & TV6.60×
10Coffee preparationHome & Garden6.47×
11TurinTravel & Leisure6.21×
12Coffee beanFood & Beverages6.02×
13Espresso machineHome & Garden4.01×
14EspressoFood & Beverages3.26×
15MilanTravel & Leisure2.50×
16CoffeeFood & Beverages2.36×
17CropHome & Garden2.36×
18TchiboShopping1.73×
19Drop shippingShopping1.63×
20BeveragesFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ethiopia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ethiopia audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.53×
CreativityOPEN1.16×
DIY MentalityTHRILL1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ethiopia audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.88×
TravellingTHRILL0.89×
Career OrientationPOWER0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ethiopia have in Germany?

Ethiopia has an estimated audience of 2,087,747 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ethiopia fans?

49.8% of Ethiopia fans are female, 50.2% are male, with an average age of 42.8 years.

03

Which brands do Ethiopia fans like most?

Ethiopia fans show strongest brand affinity for Yemen (9.71×), Non-alcoholic beverage (8.45×), and Coffee bean (6.02×) over the country average.

04

Where do Ethiopia fans live in Germany?

Ethiopia fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Ethiopia fans also like?

Beyond Ethiopia itself, the audience over-indexes on Non-alcoholic beverage (8.45×), Coffee bean (6.02×), Coffee preparation (6.47×), and Ethiopian Airlines (20.22×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in Germany

See Ethiopia audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ethiopia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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