Ethiopia Audience in Germany
Ethiopia has an estimated audience of 2,087,747 people in Germany. 49.8% are female, 50.2% are male, average age 42.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Yemen, Non-alcoholic beverage, Coffee bean, Coffee preparation, Ethiopian Airlines.
The average Ethiopia fan in Germany is 42.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Yemen, Non-alcoholic beverage, Coffee bean, with strongest over-indexing on Yemen (9.71× the country average). Demographically, the Ethiopia audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Spirituality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Ethiopia fans
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 42.8 |
| Estimated audience size | 2,087,747 |
Audience persona
The typical Ethiopia fan in Germany is balanced, around 42.8 years old, with strong Spirituality tendencies and a notable affinity for Yemen.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 519,191 | 1.14× |
| Bayern | 420,362 | 1.25× |
| Baden-Württemberg | 306,159 | 1.07× |
| Hessen | 233,350 | 1.47× |
| Niedersachsen | 191,248 | 0.94× |
| Berlin | 113,420 | 1.22× |
| Rheinland-Pfalz | 102,882 | 0.98× |
| Sachsen | 96,230 | 0.94× |
| Schleswig-Holstein | 69,070 | 0.92× |
| Hamburg | 56,479 | 1.2× |
| Brandenburg | 54,574 | 0.84× |
| Thüringen | 42,057 | 0.79× |
| Sachsen-Anhalt | 38,552 | 0.71× |
| Mecklenburg-Vorpommern | 28,047 | 0.7× |
| Saarland | 19,427 | 0.76× |
| Bremen | 18,958 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Yemen | 9.71× | Travel & Leisure |
| Non-alcoholic beverage | 8.45× | Food & Beverages |
| Coffee bean | 6.02× | Food & Beverages |
| Coffee preparation | 6.47× | Home & Garden |
| Ethiopian Airlines | 20.22× | Travel & Leisure |
| Ethiopia national football team | 12.75× | Sports |
| Tigrinya language | 19.88× | Politics & Society |
| Coffee | 2.36× | Food & Beverages |
| Beverages | 1.51× | Food & Beverages |
| Espresso | 3.26× | Food & Beverages |
| Niger | 10.46× | Travel & Leisure |
| Turin | 6.21× | Travel & Leisure |
| Eritrea | 8.84× | Travel & Leisure |
| Anna Kendrick | 6.6× | Movies & TV |
| Espresso machine | 4.01× | Home & Garden |
| B.B. King | 15.79× | Music & Radio |
| Tchibo | 1.73× | Shopping |
| Crop | 2.36× | Home & Garden |
| Drop shipping | 1.63× | Shopping |
| Milan | 2.5× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.86 |
| Patriotism | CONSERVATISM | 1.8 |
| Convenience Orientation | PREMIUM | 1.56 |
| Urban Lifestyle | OPEN | 1.41 |
| Pet Ownership | JOY | 1.37 |
| Family Orientation | CONSERVATISM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.5% |
| United Kingdom | 5.1% |
| Germany | 3.4% |
See Ethiopia audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Ethiopia have in Germany?
Ethiopia has an estimated audience of 2,087,747 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ethiopia fans?
49.8% of Ethiopia fans are female, 50.2% are male, with an average age of 42.8 years.
Which brands do Ethiopia fans like most?
Ethiopia fans show strongest brand affinity for Yemen (9.71×), Non-alcoholic beverage (8.45×), and Coffee bean (6.02×) over the country average.
Where do Ethiopia fans live in Germany?
Ethiopia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 519,191), Bayern (reach 420,362), and Baden-Württemberg (reach 306,159). These three regions account for the largest share of the active audience.
What other brands do Ethiopia fans also like?
Beyond Ethiopia itself, the audience over-indexes on Non-alcoholic beverage (8.45×), Coffee bean (6.02×), Coffee preparation (6.47×), and Ethiopian Airlines (20.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ethiopia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.