Milan Audience in Germany
Milan has an estimated audience of 3,880,899 people in Germany. 53.3% are female, 46.7% are male, average age 37.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hermès, Arts and music, Louis Vuitton, Miu Miu, Polo Ralph Lauren.
The average Milan fan in Germany is 37.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hermès, Arts and music, Louis Vuitton, with strongest over-indexing on Hermès (4.22× the country average). Demographically, the Milan audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Milan fans
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 37.3 |
| Estimated audience size | 3,880,899 |
Audience persona
The typical Milan fan in Germany is balanced, around 37.3 years old, with strong Design Affinity tendencies and a notable affinity for Hermès.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 962,254 | 1.13× |
| Bayern | 792,901 | 1.27× |
| Baden-Württemberg | 776,239 | 1.47× |
| Hessen | 369,619 | 1.25× |
| Niedersachsen | 342,875 | 0.91× |
| Rheinland-Pfalz | 215,112 | 1.11× |
| Berlin | 199,862 | 1.15× |
| Sachsen | 172,369 | 0.91× |
| Schleswig-Holstein | 123,721 | 0.89× |
| Hamburg | 100,603 | 1.15× |
| Brandenburg | 98,414 | 0.82× |
| Thüringen | 73,121 | 0.74× |
| Sachsen-Anhalt | 70,345 | 0.7× |
| Mecklenburg-Vorpommern | 53,790 | 0.73× |
| Saarland | 48,477 | 1.02× |
| Bremen | 27,629 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hermès | 4.22× | Fashion & Accessoires |
| Arts and music | 1.72× | Arts & Culture |
| Louis Vuitton | 3.44× | Fashion & Accessoires |
| Miu Miu | 7.69× | Fashion & Accessoires |
| Polo Ralph Lauren | 7.02× | Fashion & Accessoires |
| Coach | 8.22× | Fashion & Accessoires |
| Art exhibition | 3.48× | Arts & Culture |
| Undergarment | 2.61× | Fashion & Accessoires |
| Burberry | 4.98× | Fashion & Accessoires |
| Balenciaga | 4.43× | Fashion & Accessoires |
| Adventure | 2.14× | Travel & Leisure |
| Deutschrap | 3.3× | Music & Radio |
| Stella McCartney | 7.07× | Fashion & Accessoires |
| FRITZ!Box | 2.35× | Technology & Electronics |
| Versace | 4.72× | Fashion & Accessoires |
| Business class | 3.42× | Travel & Leisure |
| Prada | 3.86× | Fashion & Accessoires |
| Balmain | 7.1× | Fashion & Accessoires |
| Haute couture | 2.75× | Fashion & Accessoires |
| Expensive Taste | 3.49× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.61 |
| Luxury Orientation | PREMIUM | 1.57 |
| Quality Awareness | PREMIUM | 1.51 |
| Sustainability | BALANCE | 1.48 |
| Indulgence | JOY | 1.45 |
| DIY Mentality | THRILL | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 27.2% |
| United States | 10.3% |
| Japan | 5.3% |
See Milan audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Milan have in Germany?
Milan has an estimated audience of 3,880,899 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Milan fans?
53.3% of Milan fans are female, 46.7% are male, with an average age of 37.3 years.
Which brands do Milan fans like most?
Milan fans show strongest brand affinity for Hermès (4.22×), Arts and music (1.72×), and Louis Vuitton (3.44×) over the country average.
Where do Milan fans live in Germany?
Milan fans in Germany are most concentrated in Nordrhein-Westfalen (reach 962,254), Bayern (reach 792,901), and Baden-Württemberg (reach 776,239). These three regions account for the largest share of the active audience.
What other brands do Milan fans also like?
Beyond Milan itself, the audience over-indexes on Arts and music (1.72×), Louis Vuitton (3.44×), Miu Miu (7.69×), and Polo Ralph Lauren (7.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Milan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.