Adventure Audience in Germany
Adventure has an estimated audience of 13,107,383 people in Germany. 47.9% are female, 52.1% are male, average age 38.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Product design, Nurse education, Carrie (novel), Information sensitivity.
The average Adventure fan in Germany is 38.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Product design, Nurse education, with strongest over-indexing on Progressive rock (2.48× the country average). Demographically, the Adventure audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Sports Activity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Adventure fans
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 38.9 |
| Estimated audience size | 13,107,383 |
Audience persona
The typical Adventure fan in Germany is balanced, around 38.9 years old, with strong Sports Activity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,675,404 | 0.93× |
| Bayern | 2,221,116 | 1.05× |
| Baden-Württemberg | 1,785,581 | 1× |
| Hessen | 1,220,263 | 1.22× |
| Niedersachsen | 1,163,208 | 0.91× |
| Berlin | 677,763 | 1.16× |
| Sachsen | 674,368 | 1.05× |
| Rheinland-Pfalz | 621,208 | 0.95× |
| Schleswig-Holstein | 435,833 | 0.93× |
| Brandenburg | 379,976 | 0.93× |
| Hamburg | 356,942 | 1.21× |
| Sachsen-Anhalt | 325,823 | 0.96× |
| Thüringen | 300,602 | 0.9× |
| Mecklenburg-Vorpommern | 252,637 | 1.01× |
| Saarland | 134,982 | 0.84× |
| Bremen | 108,022 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.48× | Music & Radio |
| Product design | 1.65× | Business & Career |
| Nurse education | 1.71× | Kids & Family |
| Carrie (novel) | 2.66× | Literature |
| Information sensitivity | 2.45× | Technology & Electronics |
| Scratching post | 2.64× | Pets & Animals |
| Glashütte | 1.87× | Travel & Leisure |
| Esra Erol | 2.4× | Movies & TV |
| Wolverine (comics) | 2.29× | Literature |
| Gumbal | 2.22× | Cars & Mobility |
| Hauser & Wirth | 3.11× | Arts & Culture |
| Magazine (band) | 1.85× | Music & Radio |
| The Equalizer | 1.88× | Movies & TV |
| Hostelworld | 2.32× | Travel & Leisure |
| Kippah | 1.81× | Fashion & Accessoires |
| San Gil | 1.54× | Travel & Leisure |
| Celtic mythology | 1.81× | Arts & Culture |
| Gender-neutral language | 1.88× | Politics & Society |
| Jaguar F-Pace | 2.16× | Cars & Mobility |
| Jason Clarke (actor) | 1.59× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.39 |
| Pet Ownership | JOY | 1.25 |
| Risk Appetite | THRILL | 1.22 |
| Indulgence | JOY | 1.21 |
| Travelling | THRILL | 1.18 |
| Patriotism | CONSERVATISM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.0% |
| Japan | 7.6% |
| United Kingdom | 6.3% |
See Adventure audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Adventure have in Germany?
Adventure has an estimated audience of 13,107,383 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Adventure fans?
47.9% of Adventure fans are female, 52.1% are male, with an average age of 38.9 years.
Which brands do Adventure fans like most?
Adventure fans show strongest brand affinity for Progressive rock (2.48×), Product design (1.65×), and Nurse education (1.71×) over the country average.
Where do Adventure fans live in Germany?
Adventure fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,675,404), Bayern (reach 2,221,116), and Baden-Württemberg (reach 1,785,581). These three regions account for the largest share of the active audience.
What other brands do Adventure fans also like?
Beyond Adventure itself, the audience over-indexes on Product design (1.65×), Nurse education (1.71×), Carrie (novel) (2.66×), and Information sensitivity (2.45×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Adventure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.