A data profile of the people who buy, follow and care about Adventure in India — modelled from more than twelve digital signal sources. Adventure has an estimated audience of 9,399,204 people in India.
Adventure has an estimated audience of 9,399,204 people in India. 17.9% are female, 82.1% are male, average age 32.9. Top brand affinities: Superman, True Detective, Harry Potter, Kate Winslet, Batman.
Top brand affinities include Superman, True Detective, Harry Potter, with strongest over-indexing on Superman (2.1× the country average).
Demographically, the Adventure audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Risk Appetite, Convenience Orientation.
The typical Adventure fan in India is more male, around 32.9 years old, with strong Risk Appetite tendencies and a notable affinity for Superman.
The key figures that characterise the Adventure profile in India.
17.9% are female, 82.1% are male, average age 32.9.
| Metric | Value |
|---|---|
| Female | 17.9% |
| Male | 82.1% |
| Average age | 32.9 |
| Estimated audience size | 9,399,204 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 32% | |
| 30-39 | 20% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Adventure audience comes from India.
| Country | Share |
|---|---|
| United States | 28.0% |
| Japan | 7.6% |
| United Kingdom | 6.3% |
The strongest cross-interests of the Adventure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kate Winslet | Movies & TV | 3.52× | ||
| 02 | Ryan Gosling | Movies & TV | 3.52× | ||
| 03 | Thai Airways | Travel & Leisure | 3.47× | ||
| 04 | True Detective | Movies & TV | 3.18× | ||
| 05 | Singapore Airlines | Travel & Leisure | 2.99× | ||
| 06 | Henry Cavill | Movies & TV | 2.89× | ||
| 07 | Contactless payment | Business & Career | 2.55× | ||
| 08 | Anne Hathaway | Movies & TV | 2.41× | ||
| 09 | Brad Pitt | Movies & TV | 2.18× | ||
| 10 | Superman | Movies & TV | 2.10× | ||
| 11 | Videography | Internet & Social Media | 2.08× | ||
| 12 | Batman | Movies & TV | 1.92× | ||
| 13 | Real property | Home & Garden | 1.72× | ||
| 14 | Himalayas | Travel & Leisure | 1.71× | ||
| 15 | International education | Business & Career | 1.68× | ||
| 16 | TripAdvisor | Travel & Leisure | 1.62× | ||
| 17 | Hindustan | Politics & Society | 1.59× | ||
| 18 | Harry Potter | Movies & TV | 1.54× | ||
| 19 | Young's | Food & Beverages | 1.53× | ||
| 20 | Innovation | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.71× | |
| Convenience Orientation | PREMIUM | 1.54× | |
| Indulgence | JOY | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.60× | |
| Creativity | OPEN | 0.64× | |
| Social Media Usage | JOY | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Adventure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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